October 17, 2011 | 4 Comments
Designed by Make & Matter | Country: United States
“The Hot Dang is a vegetarian burger patty made from grains, nuts and oats. The package utilizes stock white boxes with printed wrap around labels. The goal was to take a fresh, more fun, approach to an all-natural product. Bright colors and graphic typography were used to attract attention while casual copy adds personality and tells the story behind the name, ‘Hot Dang’.”
October 16, 2011 | 8 Comments
Designed by Mr. Conde Studio | Country: Brazil
“Mr. Conde Studio created and developed special packaging for ice cream brand Nonna Lina. A homemade Italian ice cream brand that has developed its revenues more than 60 years, this tradition was the starting point for creating the brand and its packaging. Made with the finest natural ingredients and grout developed in southern Italy, Nonna Lina ice cream has a philosophy to be the best soverte the world with the best flavor, better texture and promises to offer a passion for candy ice cream.”
October 15, 2011 | 1 Comment
Designed by Marx Design | Country: New Zealand
“Bebida Tropical enlisted the help of Marx Design to develop a new coconut water brand for the Dubai market. Cocolino was the result, designed in two formats: glass bottle and aluminium can. To represent Cocolino’s inherent freshness and purity, we chose to incorporate elements from nature into the design. Fresh green coconuts, a blue tropical orchid and a palm leaf texture running through the logo, help communicate the source of the product as well as its refreshing and wholesome properties. To compliment those blue/green shades, we decided to use a crisp metallic silver as a background, overlaid with a tone-on-tone pattern. On the raw can substrate version of Cocolino, this pattern becomes more distinct the colder the can gets.”
October 14, 2011 | 9 Comments
Designed by Alex Sophocles | Country: United States
“The intention behind shifting Higgin’s Brand India Ink from a lower brow appeal to a higher brow appeal was necessary. The heritage of the ink dates back to 1888, so the elementary logo and the plastic bottle had to go. The result: a hand crafted and carefully stained wooden box containing an artisan-intended calligraphy kit with an aesthetic that fits the bill.”
October 14, 2011 | 4 Comments
Designed by Nik and Carole | Country: United Kingdom
“Nik and Carole help Butlers to celebrate their very special traditional cheeses. With recipes dating back to 1932, the Butler family are fiercely proud of their regional cheeses, well kept secrets that taste like no other cheese on the supermarket shelf. Our super stylish packaging makes these award winning cheeses the real stars of the show, with mouthwatering photography that creates little moments to savour. You can find them in Booths.”
October 13, 2011 | 7 Comments
Designed by Moxie Sozo | Country: United States
“Late July is a family-owned organic snack company, based out of Cape Cod, Massachusetts. The nationally distributed line of cookies, crackers and other products has been wildly popular in Whole Foods for over ten years. Because of their success, the Late July packaging has been copied and imitated by competitors. In anticipation of several new product launches, the company hired Moxie Sozo to elevate the brand and redefine Late July’s positioning in the marketplace. One of the first products that the agency launched, was a six-flavor line of tortilla chips that was immediately picked up for national distribution. Whole Foods has described Moxie Sozo’s work for Late July as, “The best packaging we’ve ever seen.”
October 13, 2011 | 2 Comments
Designed by Pearlfisher | Country: United Kingdom
“Pearlfisher has created an exciting new brand identity and redesign for leading natural and organic food company Kallo across its full product range including its Kallo Rice Cakes, Kallo Organic Stocks and Gravies, and new Kallo Organic Soya Drinks.
The packaging is designed to complement Kallo’s new brand positioning: Thought for food, highlighting that Kallo is THE natural food brand for people who think about what they eat. It also brings all products under the Kallo umbrella and creates consistency across the range.
Based on a number of key principles that accurately reflect the Kallo brand – including bold, warm, vital, rich and sophisticated – the new packaging stands out from competitors by taking a deliberately uncluttered and understated approach. Using sleek, clear lines and stylish interpretations of each of the products, the nutritional information is displayed clearly on the front of all packs, making it quick and easy for people to appreciate that Kallo foods are nutritious, wholesome and healthy.
An exciting time for Kallo, earlier this year the company introduced the Kallo Food Academy, as an essential online destination for people who want to give more thought to the food they eat. The KFA contains expert opinions, products and recipes.
Commenting on the redesign, Patrick Cairns, CEO at Kallo says: “Packaging is so critical today and consumers are more demanding than ever about how products look. The new designs will make Kallo stand out from the crowd on supermarket shelves, as well as giving customers stylish products they will be proud to display in their kitchens.”
“The new packaging perfectly complements Kallo’s championing of mindful eating. By clearly presenting the nutritional value of each of our products, we make it easier for people to think about their food, helping them to eat smarter, and feel happier and healthier.”
Sarah Butler, Deputy Creative Director, Pearlfisher, says: “Kallo is a warm, intelligent and caring brand, which is also bold and innovative and we wanted to reflect this in our designs. The calm, clear and uncluttered packaging is so different that it will stop people in their tracks, encouraging them to think carefully about their food choices and to consider Kallo.”
October 13, 2011 | 0 Comments
Designed by Pearlfisher | Country: United Kingdom
“Pearlfisher has created the brand identity, tone of voice and name for Wyld Wood Premium Organic cider from Westons Cider. Westons Wyld Wood is the new brand name for Westons Premium Organic cider. Made from organic apples and pears, Wlyd Wood is a delicious premium organic cider. The new name emphasises the cider’s organic and natural quality and references the orchards in which the apples and pears are grown. The name helps to draw the consumer into the brand’s provenance and the ‘Y’ in ‘Wyld’ is a reference to the Wye Valley, which is at the heat of the cider industry.
The new brand identity is a bold and iconic mark with an organic essence that creates brand stand out on shelf and behind the bar. The ‘W’ logotype creates a symbolic representation of two tree trunks. The piece of fruit next to the ‘W’ indicates flavour and also suggests the way the fruit naturally falls from the trees. The colour of the leaves further works to differentiate the flavour of the cider, with red leaves for classic and green leaves for pear. The ‘W’ logotype also works to differentiate between still and sparkling cider, with a dark brown for vintage still and a metallic gold for sparkling. The premium quality of the cider is represented with a foil gilding to further promote the specialness of the product.
Pearlfisher Creative Director Natalie Chung, comments, “ The new identity is bold, allowing Wyld Wood to stand proud on shelf next to other cider brands. The name and design emphasises the brand’s organic and premium quality but also connects with the core brand truth and provenance rather than relying on stereotypical organic cues.”
October 13, 2011 | 0 Comments
Designed by Designers Anonymous | Country: United Kingdom
“Zest is an all-natural range of pasta sauces and pestos with nothing to hide.
The packaging range features naive 1950’s style illustrations of male and female naturist characters each proclaiming the ‘free from artificial anything’ message, whilst preserving their modesty with a key ingredient. Each product within the range has a unique character holding a ‘Free from artificial anything’ sign with an arrow containing the words ‘See behind for details’ prompting you to refer to the back of the jar. The characters are found again on the back of the jar, this time displaying the complete list of ingredients, proof that that there is nothing to hide.”
October 12, 2011 | 2 Comments
Designed by BVK | Country: United States
“Brockton Originals is an homage to William H. Stacy and Henry Adams crossing paths in the most unlikely of places—a shoe store. Since 1875, Stacy Adams have been crafting shoes for men with a flair for color, texture and style. To enhance these original styles, sleeves were rolled up and original patterns and blueprints were dusted off. These revisited designs were highlighted in a simple brochure and silk-screened bag to generate interest.”