Lovely Package

Curating the very best packaging design

Student Work – Ric Bixter

July 1, 2011 | 17 Comments

Designed by Ric Bixter | Country: United Kingdom

“The brief was to go into the pound shop and pick out something that seemed dull and completely re think the packaging of it. The idea is that the elastic band in the middle squeezes in the box and the strong the band, the most the box is squeezed.”

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Dinner for N

July 1, 2011 | 3 Comments

Designed by Dragon Rouge | Country: Hong Kong

“Dinner for N is a new brand targeting high end supermarkets. ‘N’ communicates the uniqueness and variety product lines for every individual, who is pursuing high quality in house cuisine with no time consuming.

From brand identity, packaging structure to packaging design, we use the chef concept to convey culinary delights, the promise of premium food and “fine cooking in minutes”. The two transparent shapes show the freshness of their finest ingredients featuring the main course and the salad. Bright turquoise color adds value to its shelf impact while visualizing the sensation of taste and the enjoyment of modern premium dinner.”

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Pepitos

July 1, 2011 | 0 Comments

Designed by Dever Thomas | Country: United States

Package design for a local client specializing in New Orleans inspired pickles.

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DaBecca

July 1, 2011 | 1 Comment

Designed by Version-X Design | Country: United States

“DaBecca does things the old fashioned way making high quality, naturally smoked meat products without all the preservatives.  While their products are exceptional, they had a dated brand image that didn’t reflect Dabecca’s quality or values. Version-X created a brand that reflected the honest appeal of of their product, and positioned it in a way that would make it stand out from competitors and grab consumer attention.”

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Thomas Haas Chocolate Sparkle Cookies

June 30, 2011 | 1 Comment

 

Designed by Cameron Snelgar | Country: Canada

“What started as a label replacement project, gained momentum and we soon found ourselves responsible for delivering two packages for the “The World’s Best Cookie” (Vancouver Sun, Feb 2003).

Initially, Thomas Haas’ freshly baked Chocolate Sparkle Cookies were presented in a cellophane wrapping with a sticky label attached. The refrigerated home bake cookies were in stock paper with a sticky label attached.

I knew that the Chocolate Sparkle Cookies as with most of Thomas’ creations were innovative and unique. The challenge was to communicate the “Sparkle” within, while simultaneously preserving the carefully crafted Thomas Haas brand.

The package for the home bake set of six Chocolate Sparkle Cookies came first. Wrapped in Thomas’ signature ribbon branding and logo, it includes angled sides. Earlier in the design process all of the sides were angled, naturally conforming to the spacer tray within. However, the option for additional front display and stacking was needed, hence the flat top and bottom.

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Melt

June 29, 2011 | 6 Comments

Designed by JJAAKK Design | Country: United States

“Packaging and logo design for a gourmet chocolate shop. The classic characteristics of melted chocolate are used throughout, providing a tantalizing glimpse at the wonderfulness contained within.”

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Ponte Romana

June 29, 2011 | 3 Comments

Designed by Play Me | Country: Portugal

“This project was inspired in the Romam Bridges that we have in Beira Baixa – Portugal. Enjoy the result of Ponte Romana wine label (Roman Bridge)”

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Student Work- Markus Ölhafen

June 28, 2011 | 7 Comments

Designed by Markus Ölhafen | Country: Austria

“This is a personal project I realised for my girlfriends birthday. It is a magnetic dress-up puppet, made out of printable magnetic foil and cardboard. For the packaging I tried to use materials with a natural feeling to create a handmade-touch. As an inspiration I thought back to primary school when we made small cardboard puppets that could be dressed with paper clothes.”

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Jytte Flour

June 28, 2011 | 2 Comments

Designed by M8 Design | Country: Norway

“Jytte flour is a new line of gluten free flour. Being a small business the marketing budget was limited so we had to create a design with real stopping effect. This colourful range of flour bags was awarded Silver in the European Design Awards.”

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Student Work – Vitor Lopes Leite

June 27, 2011 | 6 Comments

Designed by Vitor Lopes Leite | Country: Brazil

“This college work is absolutely conceptual. It was submitted by me as a simple proposal: To pack a feeling. I chose “Anguish”, and solved the challenge through the representation of a blood bag.

This package is the first model developed by Tetra Pak, in tetrahedral shape.”

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Lovely Package

Curating the very best packaging design


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