Lovely Package

Curating the very best packaging design

Blunts & Roses

March 8, 2011 | 4 Comments

Designed by Savage Diplomacy | Country: United States

“Blunts & Roses is a limited re-release by an artist by the name of Penuckle, offering more than just music on a disk, Savage Diplomacy explored the album and designed a package that fits the album/title. Every piece was hand crafted and much detail was added. Everything from stained wood to gold foil screen printing on parchment that represents a cigar wrap. Within the packaging, you will find a vinyl, a thumb drive with the music, and a album credit booklet.”

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Caravan

March 8, 2011 | 5 Comments

Designed by Inhouse | Country: New Zealand

“London calling… Identity design for new London Roastery, Bar & Restaurant — Caravan. They roast their own coffee on site, the food is universal, inspired by the flavours of the world — and it’s all cooked by Miles Kirby, former Head Chef of The Providores. Caravan is contemporary with a nod to the values of a hand-made artisan history. Black thermo ink on a lush matt stock makes for a trailer full of happiness.”

Henrik Konnerup Chocolates

March 7, 2011 | 5 Comments

Designed by Bessermachen DesignStudio | Country: Denmark

“These chocolates were designed in cooperation with chocolate artist Henrik Konnerup.

12,000 pieces of chocolate have been produced – 1,000 large boxes. Every piece of chocolate weighs 50 grams and can be divided into four squares, each mould with the Brandhouse symbol in the middle. All 12,000 pieces are handmade.

Every piece of chocolate and each packages design has the same characteristics as the archetypes, thereby showing how to create the personality of the brand through product development as well as packaging design.”

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Nuun

March 7, 2011 | 1 Comment

Designed by Creature | Country: United States

Creature, the Seattle and London-based international creative agency has revamped a suite of brand visuals for sports hydration brand, Nuun.

Hot on the heels of its work rebranding Starbuck’s-owned, Seattle’s Best Coffee, Creature was tasked with evolving Nuun’s visual identity to increase appeal on- and offline. Nuun aims to reach a broader demographic of professional, amateur, and aspiring athletes, inviting new users without losing credibility with core customers. The re-brand marks a departure away from the science-heavy nature of the category.

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Alternative

March 7, 2011 | 6 Comments

Designed by The Creative Method | Country: Australia

Brief: To name and create a premium organic package for a limited edition of top end organic Marlborough Sauvignon Blanc Wine. It needed to look and feel natural but original and act as a talking point for consumers.

Solution: Alternative was chosen as it reflects a new way of looking at organic packaging. The concept simply shows a vine from the leaves, to the bark to the wine. Every aspect of the packaging was organic, this includes the lazer cut balsa wood, the string and wax that is used to afix the label to the bottle, the outer paper wrapping and even the inks used to print the image.”

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L Donatellé

March 6, 2011 | 1 Comment

Designed by Adrian Gilling | Country: United States

“L Donatellé is a packaging concept for a line of family-owned, premium teas. For the packaging, I wanted to represent the delicate nature of tea-leaves through the subtle use of ornamentation, while also playing on the bold nature of Earl Grey tea, as reflected in the color scheme and packaging structure.”

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Student Work – Westerdals School of Communication

March 6, 2011 | 1 Comment

Designed by Eivind Reibo Jentoft, June Saglie Holte & Rebecca Egebjerg | Country: Norway

“The brief was to make a package for Møllerens new (fictional) ecological muesli cereal series. The different flavours are Corn, Nut, and Blueberry/Black Crowberry.

The main target-group are strong, well-educated, urban women in the age 25-40, Who care about making an ecological choice for both their health and the planet’s. We named the product “Vilje”, it means WILL in Norwegian and is also a womans name.

We wanted to make something that was a clear alternative to the boring and simular competition. We focused on making a package that was easy to use and didn’t make a lot of mess for a quick breakfast. It is printed on 100% recycled paper. The design is inspired by the 1940′s propaganda posters directed towards woman and radiates energy, health and happiness.”

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Hollows

March 5, 2011 | 2 Comments

Designed by Sell! Sell! | Country: United Kingdom

“Last year our good friends at Fentimans came to us with the idea of launching an alcoholic ginger beer. They are the masters of the genuine ginger beer, and were pretty unimpressed by the fake, wine-based or flavoured lager ginger beers that were on the market. They knew that they could make a proper alcoholic ginger beer, the traditional way, slow-brewed with ginger from scratch.

They asked us to help them bring it to life. We were all quite wary about calling it Fentimans, because they didn’t want to cause any confusion between an alcoholic brand and non-alcoholic. So we set about making a new brand for this new drink. We found the story of John Hollows. John was a son-in-law of Thomas Fentiman, the company founder. He was given his own ginger beer factory to run, and produced the drink under the name Hollows and Fentimans. We also found out that they used to sell their ginger beers in the famous grey hens (stout stone jars) but with a signature blue stopper.

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Cube Pour Homme

March 5, 2011 | 2 Comments

Designed by Mike Flache | Country: Germany

“Designer Mike Flache has created a new flacon. Inspired by the name itself, the packaging design focuses on elegant simplicity. The minimalist form is combined with functionality. The Cube has no cap that could fall off. Just twist the object to open/close it. The sprayer button is on the top side of the flacon. The result is an angular and masculine expression–a product that has a character all of its own.”

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Student Work – Martín Azambuja

March 5, 2011 | 0 Comments

 

Designed by Martín Azambuja | Country: Uruguay

“The goal was to create a vintage Chocolate Bars with direct references to swiss design. The colors use in each pack represent the flavour of each chocolate bar.”

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Lovely Package

Curating the very best packaging design


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