Lovely Package

Curating the very best packaging design

BRND WGN Christmas Wine

July 21, 2011 | 0 Comments

Designed by BRND WGN | Country: Malta

“What better way to celebrate Christmas than with a good bottle of fine Shiraz shared amongst good friends. To celebrate Christmas 2010, BRND WGN decided to thank clients, partners and friends with a bespoke labeled bottle of premium shiraz produced by a local boutique winery from hand picked grapes harvested from the sunny mediterranean island of Gozo. The label was hand drawn by senior designer Karl Attard and inspired by the various characters and personalties who make up the agency.”

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Student Work – Academy of Art University

July 20, 2011 | 5 Comments

Designed by Adam Deleeuw, Laura Davis, Phoebe Mak & Harshyla Singh | Country: United States | Fonts: Gotham, Tungsten, Garamond Premier, Clarendon, URW Wood Type, FIdo

“We are students at the Academy of Art University, San Francisco. The following group project was done for Michael Osborne’s Package Design 4 class.

The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a “House of brands” and “Branded house.” Kirkland being the dominant private brand for Costco was considered the “Branded house” and a line of hypothetical private labels were designed for the “House of brands.”

Within Kirkland, we categorized the brand into six lines:  bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie’s Baking Co. which is Costco’s bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid’s line. The entire project consisted of almost 80 – 100 fully comped items.”

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Booster Energy Drink

July 20, 2011 | 5 Comments

Designed by Saatchi & Saatchi Belgrade | Country: Serbia

“Packaging created for Booster Energy Drink in serbia as follow up to the accompanying advertising campaign. ‘more energy – more fun’. The box is made from cardboard simple to keep production costs low and make them easy to manufacture. The design was kept simple by only using a few colours which also helped reduce printing costs.”

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Acrilex Decor Paint

July 19, 2011 | 4 Comments

Designed by Da Urca Comunicação | Country: Brazil

“Market leader in Latin America in the segment of art materials, the company Acrilex sought to differentiate the point of sales and create greater added value in the Decor Paint product packaging. The solution was the upgrading of the brand and a complete redesign of their packaging.”

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Student Work – Kingston University

July 18, 2011 | 2 Comments

Designed by Kylie-Ann Homer, Sadie Hines-Dedman & Senwelo Foster | Country: United Kingdom

“Rosy Lee’s Remarkable Remedy are soluble tea pills, which were created in order to illustrate the medicinal qualities of tea. Tea is often used to relieve the stresses and strains of everyday life, and Rosy Lee’s allows for a quick release in the form of 5 soluble tablets that will dissolve in boiling water to create a relieving brew. Rosy Lee’s comes in three varying strengths to suit different needs, the coloured dot on the packaging signifies the strength of the tea.”

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Hiro Sake

July 18, 2011 | 5 Comments

Designed by Monday Collective | Country: United States

“A simple brand identity, inspired by traditional Japanese calligraphy, reflects the swift movement of the Samurai warrior in action; a Japanese designer provided cultural insight and inspiration and a Japanese calligrapher (both from Monday Collective’s group of experts) hand-crafted the bold, authentic type style; a simple brand icon on the neck of the bottle captures the Samurai in his warrior helmet, as a mark of distinction; and the story extends to the back-of-pack with an illustration of the Samurai warrior in action. The result differentiates Hiro Sake from both traditional and new spirits by simply expressing its cultural authenticity with a contemporary style that connects with today’s international spirits consumer. Hiro Sake comes in two variants, Hiro Red (Junmai) which is served hot and Hiro Blue (Junmai Ginjo) which is served cold, communicated simply through a vibrant color palette. Hiro Sake will be introduced to the Greater New York area Summer of 2011, with a national roll-out later in the year.”

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Student Work – Miguel Molina

July 17, 2011 | 3 Comments

Designed by Miguel Molina | Country: Canada

Brief: Create a sophisticated identity and packaging that reflect The Bitter Chocolatier’s luxury offering and ironic humour.

Solution: The brand has an edge. The elegant look contrasts sharply with its ironic humour. Poking fun at himself, The Bitter Chocolatier tells his tales of misfortune throughout his life through the different flavours. The product differentiates itself from other brands while entertaining the consumer.”

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Student Work – Lauren Elise Cassar

July 16, 2011 | 5 Comments

Designed by Lauren Elise Cassar | Country: Australia

“A wool store -Rust Suffolk is a fictitious store which overall encapsulates the spirit of the Australian woolen culture, combined with a modern day look to attract the inner city client. My design solution employs the soft coloured tones of natural wool, the packaging formulated to be naturally bought and given as a gift, for small woolen accessories such as gloves and socks. Tags were also designed, to be simply wrapped around a ready made scarf using twine.”

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Student Work – Simon Ålander

July 15, 2011 | 8 Comments

Designed by Simon Ålander | Country: Sweden

“This was an assignment for school where I was asked to design some sort of packaging — so I decided to make a fictional beer label. The reason that I wanted to make a beer label was because I like the format of the bottle and I wanted to experiment with that. Water, malt hops & yeast is an organic lager made for design-conscious people who also think about the environment.

The label on the front is a customized hand-drawn version of the beautiful typeface Phaeton with lots of soft curves to enhance the ecological feeling of the label.”

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Silhouette

July 15, 2011 | 1 Comment

Designed by Nosh Creative | Country: United States

“We designed this label in a unique way so that the metallic, paper label wrapped around the bottle and stopped just short to make a silhouette of a wine glass. The calligraphic logo was silkcreen prior to the label application. Only the type and year are mentioned on the “front”. While all other information is saved for the back so not to distract from the simple design.”

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Lovely Package

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