December 12, 2011 | 0 Comments
Designed by Purpose Built | Country: United States
“Odin Fragrance represents a joint venture that unites the retail and curatorial experience of Paul Birardi and Eddy Chai of Odin New York and with the product design, manufacturing and brand engineering capabilities of Larry Paul and Kelly Kovack from Purpose-Built.
Form and function are the core essence of Odin packaging. An exploration in black with contrasting materials and surfaces promote discovery and a tactile experience.
December 8, 2011 | 1 Comment
Designed by Black Squid Design | Country Australia
Laucke is rich in tradition with a strong history of supplying quality flour to professional and home bakers throughout Australia.
The brief was to refresh the tired Laucke brand, create a more contemporary brand and target a more niche market – the artisan baker. Create a logo and a more uniform brand and revitalise all lines of professional and retail packaging to reflect the Laucke philosophy. Ensure the packaging works across professional and retail with over 90 product lines.
We have photographed various artisan breads and positioned on the front of pack in various angles, views, crops or layout to create strong shelf presence and instant varietal differentiation for the habitual purchase.
December 7, 2011 | 4 Comments
Designed by Puigdemont Roca | Country: Spain
“In a hyper-competitive market, standing out from the competition is crucial. To this end, we decided to show the basic ingredient of each flavour of premium chocolate with a fresh perspective, shooting the images from a zenith angle. In this way, we managed to convey the concept of ‘top end’, and in turn raise a range of emotions in the consumer.”
December 6, 2011 | 0 Comments
Designed by Curious | Country: New Zealand
“Curious can never be accused of churning out design like a sausage factory, but in this particular case we have created a packaging range for not only the sausage factory-but the bacon and ham factory as well!
Our client, Colonial, already had a strong presence in the premium quality, small goods category. However they recognised an opportunity to launch a range of products that were more accessible and affordable. The brief was to come up with a design that talked to the consumer in a straightforward way, but that also exuded a high degree of personality.
The use of New Zealand colloquialisms and informal typography achieved the desired result in an entertaining way. Luv it!”
December 5, 2011 | 9 Comments
Designed by Casper Holden, Randi Sjælland & JensenIngeborg Lund | Country: Denmark
“Our assignment was to design a new line of four organic products for a luxurious Scandinavian hotel. As a part of the task we also had to come up with a product name which reflected the brand’s qualities and values. We came up with the name ‘Rawganic’ and the idea to create a rustic wood lid on a minimalistic designed bottle.”
December 5, 2011 | 3 Comments
Designed by Studio Egregius | Country: Vietnam
“The Hill Station is a business marriage of fine dining restaurant and deli/boutique, located in Sapa, Vietnam’s highest region. The client wanted a brand which both reminisces the essence of French Indochine days while standing independently as a contemporary identity. The Hill Station products range from fresh produce harvested straight from local farms, limited packaged delicacies such as wild honey, rice wine… to gourmet charcuteries or handmade silverware. At the same time, The Hill Station signature restaurant is a renovated French outpost, with a view from the clouds.
The design is inspired from Indochine’s visual cultures, from photographs, drawings, literary & cinema, architecture… and executed in a uniformed minimalist style. A fusion of the past and the current.”
December 4, 2011 | 1 Comment
Designed by BrandOpus | Country: United Kingdom
BrandOpus have redesigned the packaging for Barefoot SOS, launching into stores now. BrandOpus were appointed to redesign the 12 product range for Barefoot Botanicals, which was founded in 1997 by homeopathic practitioners Jonathan Stallick and Hilery Dorrian.
With the natural products sector becoming crowded, BrandOpus were briefed to sharpen the message create a pack design that demonstrates the efficacy and reflects of the quality of the product, shifting consumer perceptions of Barefoot SOS from niche beauty brand, to skincare range with a wider audience reach.
BrandOpus were inspired by the efficacy of Barefoot SOS, which has gained it a wide audience of devoted follower looking for premium, dematological solutions. BrandOpus created a target device, illustrative of how the range targets skin-problem areas, and gets to heart of the sensitivity. The droplet device communicates the benefits of the Barefoot range: effective, but easy on the skin.
The choice of a white and green colour palette, communicates the advanced natural therapeutic formula of the range, which combines cutting-edge science with a thousand years of herbal wisdom.
To those in the know, the SOS range is a lifeline for sufferers of dry, sensitive, irritated or uncomfortable skin. Following BrandOpus’ redesign the pack now allows Barefoot SOS to compete with mainstream dermatological brands, without confusing loyal fans of the brand.
December 2, 2011 | 3 Comments
Designed by Luís Oliveira | Country: Portugal
“Village is a project that was developed in the Graphic Design course at IPCA (Intituto Politécnico do Cávado and Ave) in Portugal, directed by teacher Jorge Pereira.
Village is the gourmet range/brand/variety of Oliveira da Serra’s olive oil. With three types that combine the best extra virgin olive oil with different flavors like Chili, Onion and Mint.
All development of packaging was based on the traditional roots of this product, with special attention to the use of organic production. The organic concept is also represented on the labels from all the three illustrated flavors.”
December 2, 2011 | 4 Comments
Designed by Chez Valois | Country: Canada
“Point G a French word, meaning the G spot… but make no mistake, don’t get any ideas, we are talking here about a gourmet spot, the rallying spot of all foodies! Because gastronomy mixes both pleasure and sensuality, it can be shared, offered, discussed… in flavours, colours, images and words. Ode to gastronomical delights in all their forms. With the new packaging platform, you lick (léchez), drink (buvez), crunch (croquez), experiment (expérimentez)… gulp (gobez), spread (tartinez), roll (tirez), pearl (perlez), sear (saisissez), share (partagez), and so on…
December 1, 2011 | 4 Comments
Designed by Black Squid Design | Country: Australia
“The Pikes Stout label is to reflect one of the original Pikes beer labels – traditional handcrafted genuine stout.”