May 15, 2011 | 1 Comment
Designed by Nik and Carole | Country: United Kingdom
“Butlers came to us about a year ago when Blacksticks Blue, their absolutely stonking cheese, was languishing on shelves. This special cheese is lovingly handmade (like every cheese the Butler family produces) with a loyal following, but its safe, old packaging was in need of some TLC.
They trusted us to create a simple look that means business. The first thing we did was incorporate the trees that inspired the unusual name on the pack – in the winter the trees near the dairy look like black sticks. Then, we wrote up this lovely story and crafted the strapline ‘Handmade with love’.
Now Blacksticks Blue has a spanking new identity and new followers, including celebrity chef Simon Rimmer. Our relationship with Butlers is growing too and we have lots in the pipeline to make all their cheeses look as good as they taste.”
May 14, 2011 | 5 Comments
Designed by Bisgràfic | Country: Spain
“Instaquim is and industrial laundry detergent. The format and design of packaging does not renounce style in order to communicate the product’s benefits.”
May 13, 2011 | 6 Comments
Designed by Camille Brunelle | Country: Canada
“We Canadians have many traditions; amongst them is the sugar cream fudge. Recipes are passed down from generation to generation and remain a staple in our Christmas holidays and also remain a not so commercialized sweet. A simple recipe made from brown sugar and cream, mixed and cooled off before being chopped into cubes like regular chocolate fudge. When it came to the packaging of this traditional sweet, I wanted to stay close to our canadian roots, reminiscent of our past; the lumberjack and hunter jacket. The concept would be that the sugar cream fudge be moulded in the form of the buttons, as if they were the coat’s buttons themselves. The outside packaging would represent the manliness of each Canadian and the inside lace would represent the sweet and reassuring aspect of all Canadian women.”
May 13, 2011 | 0 Comments
Designed by BrandOpus | Country: United Kingdom
“To celebrate the royal wedding and meet the demand for brands marking British nostalgia and the best of British, award-winning design agency, BrandOpus has created a special limited edition pack for Rowse. The celebratory design will hit the shelves at the beginning of April and will be available for a month beyond the event. BrandOpus was tasked with creating a bespoke label for Rowse Limited Edition Royal Wedding British Honey that will be available in major supermarkets such as Morrisons and Tesco. The new iconic packaging features a heart-shaped crest at the centre incorporating devices like the thistle and the shamrock that celebrate the honey brand’s long-established British heritage and quality dating back to 1938. Founder Tony Rowse started beekeeping in a small shed in Ewelme, Oxfordshire before turning his passion into a business. From humble beginnings the company has grown to become the country’s market leader in honey for which BrandOpus overhauled its identity and packaging last year.
Paul Taylor, creative director, BrandOpus says: “Royal wedding fever is definitely upon us and major British brands are capitalising on the feel good factor that the event invokes in the population’s psyche. For brands whose core values include Britishness this is surely the ultimate opportunity to reiterate their British origins.”
May 12, 2011 | 2 Comments
Designed by Funny Paper | Country: Germany
“Reishunger is a small rice brand that is based in Germany and is focused on authentic and premium-quality rice from all over the world. The slim and slick package design emphasizes the raw and pure character of its contents. Both color coding labels and multiple-choice menu on the package help differentiate between the types of rice.”
May 12, 2011 | 7 Comments
Designed by Spencer Bigum | Country: United States
“The design of the package was created to be simple, bold, and iconic. To make buying a battery, like buying a toy! The traditional package of the battery was reversed to first optimize the amount of space to design on and second, the removal of all plastic needed to be used on the package. A die-cut is made to show the “copper top” and the size of the battery for a visual reference as to what type – AA, AAA, D etc… in addition to the call out on the front of the package. Simple clean typography supports the idea of simple but bold and a new symbol for rechargeable was created to help promote and sell this smarter type of battery.”
May 11, 2011 | 4 Comments
“The latest in a series of boxed soap sets that A/M has created for Izola. Inspired by vintage imagery, the tone is both playful and nostalgic.
This is an environmentally sensitive soap made with vegetable oils, organic oatmeal and free of animal testing. Raw materials are domestically sourced. The packaging is printed with soy based inks on post consumer recycled paper.”
May 10, 2011 | 6 Comments
Designed by Kevin Haag | Country: Canada
“Packaging design for a fictional brand of Sake that I came up with that some will recognize as the name of a certain blade covered villain in a popular cartoon about a certain team of adolescent, martial-arts practicing reptiles.
The design is inspired by Japanese calligraphy and zen ideals.”
May 10, 2011 | 8 Comments
Designed by Grain Creative | Country: Australia
“As part of Grain Creative’s 2011 new business plan we brainstormed what type of gift we could send out to potential new business clients. We understand how busy a working day can be so our objective was to find a way to introduce ourselves to these potential clients in less than five minutes. Using a selection of tea from T2 we created four individual tea boxes and personified them to reflect the names of the following popular flavours of tea: Gorgeous Geisha, English Breakfast, Chai and French Earl Grey. Each box holds a few tea bags and a small scroll showing images of recently completed work with an invitation to ‘sit down for 5 minutes with a cup of tea and learn more about us’.”
May 9, 2011 | 6 Comments
Designed by Peter Gregson | Country: Serbia
“Krc&Ko. (Crunch&Co. in English) is line of various snack products. Peter Gregson task was to create entirely new brand on the market, which included visual identity, naming the product and package design. The name Krc&Ko. actually represents the character that enjoys eating various snacks as illustrated on the package (and “company” is actually KRc’s friends who represent each of the various snack products).”