Lovely Package

Curating the very best packaging design

Fizzy Lizzy

July 5, 2011 | 2 Comments

Designed by JJAAKK Design | Country: United States

“Identity and packaging redesign for a line of all-natural, carbonated fruit juice beverages. A bold and refreshing drink without the typical added sugars and other junk, the design neatly tells the whole story: bubbles and fruit are all you need.”

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OEA Olive Oil

July 4, 2011 | 2 Comments

Designed by Salad Creative | Country: United Kingdom

Colourful, fun packaging for Dorset-based Olives Et Al olive oil.

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Wedding Invitation

July 4, 2011 | 2 Comments

Designed by Kanella Arapoglou | Country: Greece

“The concept behind this wedding invitation was based on the fact that nobody, besides the couple, knew or could imagine that they have decided to get married. The tiny wooden box looks like a shipping crate and surprises the recipient with its contents. The “top secret” is partially revealed when the guest opens the package and reads the card saying: “See you in September”

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I.C.O.N.

July 3, 2011 | 2 Comments

Designed by Version-X Design | Country: United States

“As part of I.C.O.N.‘s rebranding initiative, Version-X was tasked with creating all new set and kit boxes for their products. They wanted packaging that would not only be beautiful, but also environmentally friendly. Three versions of the intro kit were designed, each using the same shell and drawer shape but with a unique, brightly-colored band around the outside to easily identify the contents.

The shell of each kit is constructed of corrugated e-flute with a 1-color charcoal flood coat on the outside. The inner drawers are also e-flute with a pattern printed in the same charcoal color. Each kit is wrapped in one of three brightly-colored bands that featured the contents of the box so that the different kits are easily identified. Each kit also has a handle, providing for portability of the heavy product.

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RockArsenal

July 2, 2011 | 11 Comments

Designed Anna Leushina | Country: Russia

“T-shirts are packaged into recycled beer bottles, the most popular drink in underground culture. The bottles are smashed to get the t-shirt out –according to an underground practice of fighting with bottles and using them like a self-defence device.

Like different beer types and music styles, shirts are divided into three types – soft, classic and dark. The illustration can be turned both up and down to look properly and symbolize an eternal circle.”

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Student Work – Niamh Richardson

July 1, 2011 | 4 Comments

Designed by Niamh Richardson | Country: Ireland

“The project was self-directed and the students were invited to write their own brief on whatever interested them the most. I chose to create an identity and packaging design for a fictional chocolate company called ‘Cacao Monkey’. The text on the front of the packaging was die-cut by hand into rough brown paper, chosen to suggest the organic chocolate. This reveals the bright aluminum foil beneath, which distinguishes each flavour of chocolate. The minimal design reflects the simple, honest ethics of the brand: organic, fairtrade and eco-friendly.”

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Student Work – Ric Bixter

July 1, 2011 | 17 Comments

Designed by Ric Bixter | Country: United Kingdom

“The brief was to go into the pound shop and pick out something that seemed dull and completely re think the packaging of it. The idea is that the elastic band in the middle squeezes in the box and the strong the band, the most the box is squeezed.”

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Dinner for N

July 1, 2011 | 3 Comments

Designed by Dragon Rouge | Country: Hong Kong

“Dinner for N is a new brand targeting high end supermarkets. ‘N’ communicates the uniqueness and variety product lines for every individual, who is pursuing high quality in house cuisine with no time consuming.

From brand identity, packaging structure to packaging design, we use the chef concept to convey culinary delights, the promise of premium food and “fine cooking in minutes”. The two transparent shapes show the freshness of their finest ingredients featuring the main course and the salad. Bright turquoise color adds value to its shelf impact while visualizing the sensation of taste and the enjoyment of modern premium dinner.”

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Pepitos

July 1, 2011 | 0 Comments

Designed by Dever Thomas | Country: United States

Package design for a local client specializing in New Orleans inspired pickles.

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DaBecca

July 1, 2011 | 1 Comment

Designed by Version-X Design | Country: United States

“DaBecca does things the old fashioned way making high quality, naturally smoked meat products without all the preservatives.  While their products are exceptional, they had a dated brand image that didn’t reflect Dabecca’s quality or values. Version-X created a brand that reflected the honest appeal of of their product, and positioned it in a way that would make it stand out from competitors and grab consumer attention.”

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Lovely Package

Curating the very best packaging design


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