April 24, 2011 | 1 Comment
Designed by coarse | Country: Hong Kong
Slide open the heavy hand crafted cardboard box by pulling at the woven ‘noop’ and ‘nism’ tags. Uncover the box contents — two vinyl figures.
Be sure to check out some of their previous packaging.
April 23, 2011 | 2 Comments
Designed by Sarah Rouse-Higgins | Country: United States
“The Levi Strauss Barbecue Sauce Project was an ode to the roots of the company. Before taking off with denim, they also sold dry goods. I used gold rush era advertisements as the inspiration for the labels. It was important to maintain the look of the company during that time while re-marketing it for a limited edition line of barbecue sauce.”
April 22, 2011 | 9 Comments
Designed by Nalu Beads | Country: United Kingdom
“We insist on using sustainable packaging as our goal is to have the least possible impact on the globe. We have worked with some nice people from Atlas Packaging who helped us to develop a box that is made from a material which is 100% recyclable, compostable and bio-degradable. The packaging itself has a minimum of 70% recycled content. We’re taking local global!”
April 22, 2011 | 4 Comments
Designed by gardens&co. | Country: Hong Kong
“Coffee Lovers provides single origin coffee beans with its signature roast. We worked closely with the owner to re-develop the brand image from strategy, branding, packaging to website. After many hours of cupping, we brewed a unique packaging system to indicate the characters of different beans. At the same time, each type of coffee bean has its own symbol to visualize the favor. The selection of the design direction, colors and materials were based on the company philosophy – The Beauty of Simplicity. We tried to keep our marks as minimal as possible.”
April 21, 2011 | 4 Comments
Designed by Magnus Henriksen & Amandus Bjerk | Country: Norway
“Pirie Tasmania is a wine producer located on the northern part of the Australian island Tasmania. The environment surrounding the vineyards are a beautiful mix of mountains, forests and rivers.
The typography-based decoration is inspired by the organic environment surrounding the vineyards.”
April 21, 2011 | 3 Comments
Designed by Wesley Thomas | Country: United States
“XANGO, a leading health and wellness company, needed a redesign of their Distributor Kit. At the same time they were looking to mature their brand but retain the essence of what made them stand apart. Clean lines and typography along with vibrant colors and emotive photography evoke the spirit of the tagline, “Life. As it Should Be.” The cover sports an embossed logo and soft touch coating. The inside cover is also soft touch with a spot varnish pattern. The interior pages are printed on uncoated paper giving the entire piece a unique feel. This kit is often the first contact distributors/customers have with the company so it was important that the piece communicated the brand thoroughly to serve as a centerpiece.”
April 20, 2011 | 2 Comments
Designed by Motto | Country: Ukraine
“The general idea was to present new product for Ukrainian market — brandy. As people mostly used to drink cognac, there would be no cliché behind brandy. We used Jules Verne’s stories for general theme and concept of adventure. This particular label was hand-drawn to show hand-made aesthetics. And slightly old-print style with artificially made bleeding and press gain. The shape of bottle was made considering the fact, that people buy drink during travel; and this bottle fits well any suitcase or back pack.”
April 20, 2011 | 0 Comments
Designed by Grupo Habermas | Country: Spain
“Packaging design for natural cosmetic line Greenpharma, from Botanicanutrients brand.
A simple and elegant work, where information and ornamental details determine the final outcome. Examples are the illustrations, the text in bold colors, blind embossed or the paper used (Curious Metallics, from Arjowiggings brand).”
April 19, 2011 | 2 Comments
Designed by Creneau International | Country: Belgium
“Dark and pure, rich and honest, funny and crazy … as long as it says Barú on the outside, you know you’re in for a delicious treat. Drawing inspiration from Barú’s finest fluffy, swirly and nutty chocolates and sipping from their sensational chai tea, Creneau International designed a range of packaging that put the funk back in the chocolate and the glee back in the tea.
The best chocolates are little bites of happiness and the designers wanted the packaging to show just that. Adorned with retro colours and patterns, central to each wrapping is the signature element of the brown rectangular bar with the round Barú logo in it. The packaging features an array of typefaces reflecting the crazy playfulness and wonderful taste sensations.”
April 19, 2011 | 1 Comment
Designed by Smith & Milton | Country: United Kingdom
“How do you communicate ‘just made’ fresh pizza? Everyone thinks a ‘pizza to go’ is going to arrive as a hot, rich cheesy feast (reality: warm, greasy, disappointment). The Pizza Makers have turned the problem on its head and only MAKE pizza. It’s fresh from their kitchens, so it can be delivered (or you pick up) to bake at your convenience.
They needed a brand idea to set the tone for all their communications. First a name that tells the story. And a strapline that completes it. Second, a store refit to bring the kitchen upstairs and into the shop window – people making pizzas is a great advertisement. Thirdly, a blackboard black and white, fresh everyday style to reflect it with the handmade quality of the process. The only colour online is the photography, and instore, of the excellent product itself.”