Lovely Package

Curating the very best packaging design

O Monstro da Torta

May 9, 2011 | 6 Comments

Designed by Fernando Fernandes & Silmo Bonomi | Country: Brazil

O Monstro da Torta means The Pie Monster in English and it is a new fashion brand of baby clothes in São Paulo, Brazil.

The challenge was to create a stylish package to be different in this market. The brand’s concept is about a Monster, who came from a place called Monstozelândia, very close to New Zealand, and he found in Brazil happiness and some good mates. He also LOVES meat pies and does everything to eat them. He is lovely, friendly, blue and huge. He likes kids but he never appears in the story, just small parts of his body.

After a lot of effort to make our idea viable in terms of costs and production we came up with the idea to use pie packages (very popular in Brazil) and bring to them a refined look. They are printed in 5 colors (one being metallic), plus varnish and lamination BOPP.

This brand has a very clear mindset. They want to become a kind of fairytale and once that happens, they will launch new products expanding their business to different segments such as; books, food, toys, etc.”

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San Gretti’s Signature Slices

May 8, 2011 | 3 Comments

Designed by Robinsson Cravents | Country: Colombia

“A new pizza brand where I designed the visual identity. My inspiration was the colour of traditional pizzeria ingredients such as cheese, tomato, peppers, salami and also the classic pizza form itself.”

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House Wine Co.

May 8, 2011 | 6 Comments

Designed by Insite Design | Country: Canada

“Speck Bros. Wines allows the Specks the agility to produce wines that express the other aspects of their personal story and interests without diluting their previous successful brands such as Henry of Pelham and Sibling Rivalry Wine.

Insite began assisting them on the personality and visuals of this new House Wine Co. brand by creating series of art and illustrations that could embody the idea of a House Philosophy. The goal of House Wine Co. is to re-establish peoples’ belief in the house wine as a confident choice, similar to that of a restaurants house specialty.

Eventually, and many sketches and iterations later, we arrived at a simple and honest chalk form of illustration and writing that would express the easy and sincere wine in the bottle.

A package was created as well as carton. To ensure the story could be well told to a wide audience, we filmed a series of videos to explore the idea of house wine and how a house specialty or favourite go to wine can make life or experiences simpler and more enjoyable.”

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Atura

May 7, 2011 | 0 Comments

Designed by Koniak Design | Country: Israel

“The name ‘Atura’ is a biblical word meaning ‘adorned’ or ‘crowned’. Atura is a bespoke musk perfume formulated by Israeli singer Rivka Zohar. The Perfume logo and packaging aim at reflecting the unique spiritual quality of the singer’s voice. The leaf ornament was produced in gold foil stamping on glass and paper.”

Finca de la Rica

May 6, 2011 | 2 Comments

Designed by Dorian | Country: Spain

“El Buscador” and “El Guía” are the first two wines from a line designed under the concept of leisure. The packaging focuses on the moment of relax and pleasure that gives you with a good glass of wine, through a fun and original label that invites consumers to participate directly on the bottle itself to complete or resolve the puzzles.”

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Colissimo

May 6, 2011 | 0 Comments

Designed by Bonar Fitriarman | Country: Indonesia

Design for Colissimo’s (France’s postal service) new holiday packaging competition.

Brief: Create the new design/packaging which will be sold in all French postal offices, and used throughout 2010 for various holidays.

Concept: This design represents a different perspective than just a celebration. Inspired by vacation and travel I created “Space Map Vacation”. The tone of the packaging is fun, cheersful, free, etc.

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Vinacoteca La Denominación

May 5, 2011 | 2 Comments

Designed by Javier Garduño Estudio de Diseño | Country: Spain

“La Denominación is a wine shop located in Salamanca. They wanted their own special wine to give to clients so they developed a completely handmade wine from their grape harvest. Bottling and labeling is all done by hand in two formats standard and magnum. The bottles are also wrapped in plastic with white circles simulating floral gifts.”

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Student Work – Dawn Steinbock

May 5, 2011 | 0 Comments

Designed by Dawn Steinbock | Country: United States

“Milk Paint is a dry paint that comes in a powder form. It’s history comes from the type of paint that was used on farms and old antique furniture. The paint has an antiqued-finished quality that I expressed through using old wood type style typefaces, and kept it mainly typographic to let the attention flow from the brilliant color and to the labels.”

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Rituals

May 4, 2011 | 4 Comments

Designed by Matte | Country: The Netherlands

“Rituals is a mid-priced body and homecare brand established in the Netherlands. The company’s motto is to produce high quality nature inspired products inspired by eastern rituals at a relatively affordable price.

Rituals launched their first organic alcohol perfume collection crafted by the world’s best perfumers. We at Matte together with Rituals developed the packaging for the collection celebrating the fusion of nature, science and the ancient art of perfume making. The outcome is clean, contemporary, accessible luxury.”

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Joss Vodka

May 3, 2011 | 1 Comment

Designed by Archrival | Country: United States

“Sòlas Distillery came to us for the naming, branding and package design of their first craft spirit. This super premium vodka needed to reflect a glamorous and stylish attitude to appeal to connoisseurs of the hip and now. It’s fashionable and relaxed, confident without arrogance and always good around lively conversation.”

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Lovely Package

Curating the very best packaging design


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