October 30, 2012 | 1 Comment
Designed by Neumeister | Country: Sweden
“Pistonhead is a brand from Brutal Brewing that has previously launched a number of conceptual beer variants – all inspired by Kustom Kulture aesthetics. Neumeister was assigned to create an expression in line with the current identity, yet allowing a growth of future brand extensions. There was also a need to stretch the brand for a different kind of alcoholic beverage.
Pistonhead Crude Oil is a chili based liquorice shot. Its iconic Calavera skull is the main sender and works as an integrated sub-brand to the Pistonhead name. Printing technique, typography and handling of details are more essential than for any prior line extension. The Kustom Kulture aesthetics simply had to be enhanced even further, preparing the brand to enter a wider spectrum of product categories – without losing its recognition.”
October 23, 2012 | 1 Comment
Designed by Clara Tan | Country: Australia
“Zenne is a new, premium brand of organic lambic made in Pajottenland, Belgium. It is named after the Zenne river valley where the yeasts that grow there help ferment the beer through a process called spontaneous fermentation. Elements that hint of a small, handcrafted boutique brewery are added in the design to tell the story of the brand/product.”
October 19, 2012 | 20 Comments
Designed by Wonchan Lee | Country: Australia
“Belgium. Premium. Beer. Those are the three words I had to keep in mind while designing the range.
The aim was to differentiate the brand and packaging from other market competitors as well as clearly communicate and maintain its identity; Premium Belgian beer.
With the understated colour palette throughout the design the colour of beer creates great contrast and stands out.
Not only the material used in the package is lighter, but also more economical than widely used glass, therefore has advantage to both cost and shipping.”
October 15, 2012 | 1 Comment
Designed by Nick Yates | Country: United Kingdom
“University brief – Packaging design for a pub game invented by a University tutor. The aim of the game is to draw celebrities using matchsticks (example included – it’s Joan of Arc by the way). The winner is the person who can create their celebrity using the fewest matches. The losers buy the beers.
Match boxes come in 4 hand screen printed colours; black, magenta, turquoise and fluorescent red with a foil blocked match on the front. Box tray made from metallic gold card.
It’s the ultimate pub challenge”
October 10, 2012 | 1 Comment
Designed by Kristian Mjøset | Country: Norway
“This dark beer is brewed using smoked malt grown in the Ravenhof Castles courtyard to give it a rich and strong smoky flavour.
The label itself is laser engraved on the bottle. A metallic purple colour is used to give it a premium, yet dark and gritty feel. The carrier pack is simple and consistent with the visual style of the brand. The handle incorporates the shape of the logo and the bottle opener is used as a give-away and to strengthen the carrier pack.”
October 8, 2012 | No Comments
Designed by Camilla Edvardsen | Country: Norway
“Piquant is a premium Belgium cherry beer. Taking the best of Belgian brewing traditions and combining them with modern and innovative brewing techniques Piquant manages to introduce a new exciting beer, yet maintains the quality of the traditional Belgium beers we all know and love.
Everything about piquant links up to it’s taste. From the shape of the bottle, to the colour scheme down to the name itself it all reflects it’s core ingredient: cherry. Even the carry pack holds the bottles so it form the shape of a cherry.”
September 11, 2012 | 4 Comments
Designed by The Unitas Reputation Agency | Country: Canada
“Quality. Craftsmanship. Integrity. The Waterloo Brewing Co. offers authentic craft beers from one of Canada’s first authentic craft breweries. Brewed using only the finest quality ingredients, Waterloo Brewing Co.’s new line of traditionally made ales, ambers and darks offers real craft beer character. The new design reflects the hardworking character of the brewery and the industrious nature of the Waterloo region.”
August 27, 2012 | 1 Comment
Designed by SAA Design | Country: United Kingdom
“SAA were tasked with creating a distinctive packaging solution for the Shepherd & Neame ale classic collection. A collection based on 18th century IPAs which relied on generous hopping to protect exports during arduous journeys, this modern incarnation retains the strength, body and strong hop character which is synonymous with this beer’s provenance.
Harking back to 18th century label design we created typographic executions that also reflected the individual taste and flavour of each ale.”
August 24, 2012 | 2 Comments
Designed by Insight Design Studio | Country: Serbia
“King Louis Bier is a young German (Bavarian) beer for young people. Bavaria is one of Germany’s very unique states with strong traditions (“Lederhosen”, “Oktoberfest”, the Alpes mountains, etc.). The historical person of King Louis (“Koenig Ludwig II von Bayern” / King Louis II of Bavaria – last century’s famous Bavarian king) represents this tradition.”
August 6, 2012 | 5 Comments
“Justin Hawkins is the co-founder and creative director of Churchkey Can Co. Churchkey Can Co. began as the desire to experience a great beer in a simple can as the generations before had. Quickly realizing the flat top can – introduced in 1935 and a standard in the beer industry until the pull-tab came to market in the mid-1960s – was all but a memory, Hawkins and co-founder Adrian Grenier set the wheels in motion to found Churchkey Can Co. We strive to bring you the most original beer can experience you have ever had by making a quality craft beer in the original flat top beer can. Justin designed the graphics for the flat top can and logo, as well as the six-pack packaging. Additional company info attached.”