Lovely Package

Curating the very best packaging design

Sail & Anchor

April 10, 2013 | 1 Comment

Designed by Marque Brand Consultants | Country: Australia

“The Brief: the Pinnacle group tasked Marque Brand consultants with extending the portfolio of its mainstream Sail & Anchor brand into a craft beer territory for a new range. Knowing that the craft beer drinker most likes the authenticity in their great tasting beer of choice, and revels in the detail of crafted ingredients, Marque delved into the history of the Sail & Anchor brand to unearth a truth that could be the bedrock of the craft range. What it so excitedly discovered was that the Sail & Anchor brand has over a century of heritage in the seafaring port of Fremantle, where sea shanties have been sung and beers have been brewed in the Sail & Anchor hotel off and on for decades and is still being brewed there today.  The Sail & Anchor hotel had seen many seafaring characters and personalities walk through it’s doors and the resulting brand weaves wonderfully romantic stories of Sailor’s Knots used in days gone by, elements of Fremantle history, a little touch of humour and brings them to life in an endearing illustrative form.” Continue…

Phetradico Bieren Phoenix

March 27, 2013 | No Comments

Designed by Koen Overeem | Country: The Netherlands

“Phetradico Bieren is a Dutch brewery that brews Phoenix seasonal beers. The designs are based on Phoenix’s original designs by the dutch designer N.P de Koo.”

Fyne Ales Sanda IPA

March 25, 2013 | No Comments

Designed by Matt Burns | Country: United Kingdom

“The Fyne Ales Sanda IPA packaging brief was to capture a sense of the brewery’s provenance, with a true representation of the beer style, that being an American IPA.

Up front, a wood type (Dharma) and bold colour selection enforces the American characterises of the product, although it’s the finer detail which plays homage to the location of Fyne Ales. Fyne Ales is located in Argyll Scotland, right in the heart of Loch Fyne. The detail on the label references the area with illustrations of the Highland Cow, the iconic tree farms, the salmon, the rain and the stag.

There may be a sense of repetition in the placement of these illustrations, however the placement is purposely irregular. This is a subtle feature, but it is to demonstrate the diverseness and also the unpredictable nature of the land; There is always a surprise around the corner, whether it would be a pack of stag or an impromptu snow storm.

This detail is brought to life with a Tactile Varnish applied to a semi gloss coated stock.”

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East Side Bitter

March 17, 2013 | 2 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Raven Cream Ale

March 17, 2013 | No Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada | Fonts used: None (Handlettered)

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Og

March 11, 2013 | 1 Comment

Designed by Blend-it | Country: Israel

“Og is a sub-brand of Golan Brewerry specializes in limited edition seasonal local premium beer.”

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Omission

March 7, 2013 | 1 Comment

Designed by Hornall Anderson | Country: United States

“With Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions. To address this problem, Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.

Playing off of Omission’s messaging, the Hornall Anderson creative team developed the tagline, “it isn’t just what we took out; it’s what we left in.” They then designed tongue-in-cheek illustrations that reflect the “removal of gluten” (or in the case of the on-pack design, removing the “O” to reveal the word “mission”) without omitting great taste. This is whimsically demonstrated by enlisting a variety of vehicles such as a UFO, bird, helicopter, hot airballoon, magnet, and magic wand.”

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Hornstull Honey Amber

February 4, 2013 | No Comments

Designed by Abby Norm | Country: Sweden

“Hornstull Brewing Society is a dedicated group of people with small egos and big dreams. Together, they are united by their love of beer and Hornstull.

Hornstull Honey Amber is their bottled tribute to Hornstull, a neighbourhood in southern Stockholm, Sweden. The beer has a special character, unique blend and unpolished qualities. Just like the area itself.

It’s an amber ale with honey from a local beehive, brewed by Pangpang Brewery exclusively for Hornstull Brewing Society.”

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Student Work – Alexander Kischenko

January 19, 2013 | 9 Comments

Designed by Alexander Kischenko | Country: Russia

“The task was to create a package design using only typography. I decided to create a packaging for a Swiss beer from Helvetica province brewery. So the font choice was pretty obvious.

The large numeral identifies the alcohol percentage in the beer, and the can color tells about a beer type – lager or stout.”

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Student Work – Michelle Wang

January 7, 2013 | 4 Comments

Designed by Michelle Wang | Country: United States

“This is a branding and packaging project for beer being brewed in the White House. Instead of being sold in stores, honorary guests receive this as a limited edition four-pack sampler from the President.  This fictional brand is named We the People, drawing inspiration from the historic documents on which our nation is founded on. The labels on each bottle pay tribute to a different document. Similar to how these documents are displayed in the National Archives in Washington DC, the packaging is meant to be utilized as a display case.”

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Lovely Package

Curating the very best packaging design


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