December 15, 2012 | 1 Comment
Designed by Mountain | Country: The Netherlands
“Jupiler has become the iconic beer brand for ‘real men’ in the Benelux. But sometimes, even ‘real men’ want to enjoy a refreshing drink without the sweetness and without the alcohol.
Jupiler Force is a real innovation in the soft drink category. A naturally brewed soft drink with a familiar taste that only Jupiler drinkers know and love.
Mountain attacked the challenge by asking ‘how can the bull step into the world of soft drinks without loosing its identity as a real man’s beer?’
The answer, the bull and the typography became one entity where the horns of the bull form the ‘C’ in Force in a playful and powerful way. Combining the ‘typographic bull’ with a fresh and lively colour palette created a forceful design that literally steps of the shelves.”
December 15, 2012 | 1 Comment
Designed by Audun Stien | Country: Norway
“The story began in San Antonio, Texas 1948 when the children of Mac Frankie started hanging out at the brewery. There wasn’t too much to do at the brewery for the young potential alcoholics, so they started playing games with the old corks laying around on the ground. Numerous games were invented at the brewery, and these games have been played all around the world without knowing the names of them. In your hand you have the toughest game of all the one we invented. “The Grenade”. Except for being one hell of a tough game we have brewed out most dangerous beer yet, using Frankie’s unique centuries old methods. Enjoy!”
December 14, 2012 | 1 Comment
Designed by Gustavo Bife Fernandes | Country: Brazil
“Over the course of six months I defined the brand positioning, and developed the visual identity system for a fictitious beer brand based on the current scenario of the Brazil’s beer market. It’s the dawning of the “Cervejaria República”.
This project defines various aspects that concern those elements of communication, through its naming, voice and visual communication throughout. Within this are the brand’s signature (symbols, logo, typography), institutional colors, palettes and patterns, labels, and packaging among others.
It’s inspired by three main elements that, combined, serves the brand’s guidelines:
- The Wheat, representing beer.
- The Republic, representing Brazil’s old republic period.
- Brazilian Style, representing the needs of defining and discussing the dawn of a legitimate brazilian brewing school.”
December 12, 2012 | No Comments
Designed by Taphandles | Country: United States
“After five years in operation, Schooner EXACT Brewing Company approached Taphandles to update and expand on their master brand logo. Taphandles created a new brand system that allows for more flexibility while maintaining the ties to the nautical heritage of Seattle that inspired the original brand. At the same time, the new system better reflects their mature and growing brewery without forgetting where they came from. As Schooner EXACT begins to roll out their new brand, they have added bottled beer to their line-up for the first time. Taphandles updated their beer art and created 22-ounce bottle labels for their King Street Brown Ale, 3 Grid IPA, and Hoppy Holidays Winter Ale, with the goal of elevating the design to compliment the new master brand system and the quality of the beer. Each label is built on the same framework that allows for variation in color and the artwork unique to each style to stand out on the shelf.”
December 11, 2012 | 2 Comments
Designed by Aveline Gunawan | Country: Australia
“Bottle and 4 pack design for a premium Belgian beer. The aim was to differentiate the brand and packaging from other Belgian beers.
ZEGE is Dutch for victory. This premium Belgian beer was made to reminisce King Leopold’s triumph. The labels were designed to resemble a medal and the black bottle adds a strong and elegant look to the brand.
The labels were printed in cotton and sewn together. The wax seals were 3d printed using resin as the material.
The four pack design reflects the king’s chair with the quote laser printed on the wood: “Goûter à La Victoire” which means ‘Taste the victory’.”
December 10, 2012 | No Comments
Designed by Umbra Design Studio | Country: Ukraine
“A new beer brand from Kalush Brewery (1565) designed by Umbra Design Studio. Our first project with the brewery was the design for Kaluskie Exportowe which has a very traditional, and vintage design. This new line of beer needed to be more contemporary, and appeal to younger beer drinkers.”
December 9, 2012 | 2 Comments
Designed by Kota Kobayashi | Country: Japan
“In the city of Rikuzentakata, a single pine tree stands as a testament to survival after the tsunami of 2011. This beer’s name means ‘One Pine Tree’ and its design is a symbol of charity and hope for Japan’s brighter future. A scroll-like, handwritten label seals the top with its story written on the inside. The label is a solitary pine made of three triangles facing up, symbolizing the wish for progress in the reconstruction efforts.”
December 7, 2012 | No Comments
Designed by Matt Burns | Country: Australia
“The brief was to produce 2 pieces of packaging for a Limited Edition 750mL bottle range for Scottish craft brewery Fyne Ales.
The beers themselves were designed to be enjoyed at the end of an evening and shared with good company. I wanted to capture these emotions within the design and allow the bottles to become apart of the drinking experience. By creating a sense of the night I thought this immediately set the tone for the product, but yet excitement and energy was critical to reflect the occasion accurately, as well as the modern, innovative beer itself. This was achieved by applying streaks of electric colour in the texture, as well as the use of a metallic stock that elegantly captures an warm amber light in an ambient room.
The 2 products, Sublime Stout and Superior IPA, are available at the brewery and through specialist beer stores within the UK.”
November 29, 2012 | No Comments
Designed by Daniel Diaz | Country: Australia
“The Prince Hotel is one of Australia’s leading boutique hotels situated in St Kilda, Melbourne. The hotel’s interior is a collaboration of art, sculpture and designer furniture. C bathroom amenities combines elements of the hotel’s modern interior design, giving the clientele a exclusive bathroom amenities range perfectly considered to compliment the interior decor and style.”
November 11, 2012 | No Comments
Designed by Curious Design | Country: New Zealand
“When a rogue crew of 9 brewers came together and created the finest beers known to man, they turned to Curious to bring their vision to life.
Thus Crafty Beggars was born.
The understated packaging design reflects all of the values of this ‘rogue council of brewers’-honesty, a sense of humour and a desire to make a craft beer that you can actually drink! But don’t just take our word for that, crack open a Wheat As, Good as Gold or a Pale & Interesting-and do your tastebuds a favour.
They’re crafty, but not too crafty.”