Lovely Package

Curating the very best packaging design

Fyne Ales Sanda IPA

March 25, 2013 | No Comments

Designed by Matt Burns | Country: United Kingdom

“The Fyne Ales Sanda IPA packaging brief was to capture a sense of the brewery’s provenance, with a true representation of the beer style, that being an American IPA.

Up front, a wood type (Dharma) and bold colour selection enforces the American characterises of the product, although it’s the finer detail which plays homage to the location of Fyne Ales. Fyne Ales is located in Argyll Scotland, right in the heart of Loch Fyne. The detail on the label references the area with illustrations of the Highland Cow, the iconic tree farms, the salmon, the rain and the stag.

There may be a sense of repetition in the placement of these illustrations, however the placement is purposely irregular. This is a subtle feature, but it is to demonstrate the diverseness and also the unpredictable nature of the land; There is always a surprise around the corner, whether it would be a pack of stag or an impromptu snow storm.

This detail is brought to life with a Tactile Varnish applied to a semi gloss coated stock.”

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East Side Bitter

March 17, 2013 | 2 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Raven Cream Ale

March 17, 2013 | No Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada | Fonts used: None (Handlettered)

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Og

March 11, 2013 | 1 Comment

Designed by Blend-it | Country: Israel

“Og is a sub-brand of Golan Brewerry specializes in limited edition seasonal local premium beer.”

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Omission

March 7, 2013 | 1 Comment

Designed by Hornall Anderson | Country: United States

“With Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions. To address this problem, Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.

Playing off of Omission’s messaging, the Hornall Anderson creative team developed the tagline, “it isn’t just what we took out; it’s what we left in.” They then designed tongue-in-cheek illustrations that reflect the “removal of gluten” (or in the case of the on-pack design, removing the “O” to reveal the word “mission”) without omitting great taste. This is whimsically demonstrated by enlisting a variety of vehicles such as a UFO, bird, helicopter, hot airballoon, magnet, and magic wand.”

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Hornstull Honey Amber

February 4, 2013 | No Comments

Designed by Abby Norm | Country: Sweden

“Hornstull Brewing Society is a dedicated group of people with small egos and big dreams. Together, they are united by their love of beer and Hornstull.

Hornstull Honey Amber is their bottled tribute to Hornstull, a neighbourhood in southern Stockholm, Sweden. The beer has a special character, unique blend and unpolished qualities. Just like the area itself.

It’s an amber ale with honey from a local beehive, brewed by Pangpang Brewery exclusively for Hornstull Brewing Society.”

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Student Work – Alexander Kischenko

January 19, 2013 | 9 Comments

Designed by Alexander Kischenko | Country: Russia

“The task was to create a package design using only typography. I decided to create a packaging for a Swiss beer from Helvetica province brewery. So the font choice was pretty obvious.

The large numeral identifies the alcohol percentage in the beer, and the can color tells about a beer type – lager or stout.”

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Student Work – Michelle Wang

January 7, 2013 | 4 Comments

Designed by Michelle Wang | Country: United States

“This is a branding and packaging project for beer being brewed in the White House. Instead of being sold in stores, honorary guests receive this as a limited edition four-pack sampler from the President.  This fictional brand is named We the People, drawing inspiration from the historic documents on which our nation is founded on. The labels on each bottle pay tribute to a different document. Similar to how these documents are displayed in the National Archives in Washington DC, the packaging is meant to be utilized as a display case.”

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Mikkeller Wild Winter Ale

December 19, 2012 | 1 Comment

Designed by Bedow | Country: Sweden

“A collaboration with Danish brewery Mikkeller. This Wild Winter Ale is the fourth in a series of four seasonal beers released during 2012. The label is printed with a heat sensitive color — when the label gets warm the apple tree loses its leaves. Limited to 3,500 bottles.”

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BoB

December 18, 2012 | No Comments

Designed by Distil Studio | Country: United Kingdom

“What do you get when you combine words and phrases with good honest beer?… BoB.

Short for ‘Best of British’, this St Albans based microbrewery uses quirky wordplay to set them apart.

We’ve worked with BoB to develop a modern and distinctive brand identity, with a touch of tradition for good measure, and a label system that can adapt to an ever increasing range of amazing beers, bitters and ales. With such inspired beer names as ‘BoB Shurunkel’, ‘BoB Erjob’ and ‘BoB Bidazzler’, we’ve let the beers do the talking.

The visual hierarchy ensures that the ‘BoB’ identity works hand-in-hand with each beer name whilst an unconventional colour palette marks this friendly brewery as a true one-off – now fully prepared for an ever increasing demand from local restaurants and pubs.”

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Lovely Package

Curating the very best packaging design


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