Lovely Package

Curating the very best packaging design

Garobel

March 4, 2011 | 0 Comments

Designed by Isusko | Country: Spain

Packaging proposal for Gorobel, the new brand of premium basque water.

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Typuglia

March 3, 2011 | 1 Comment

Designed by Typuglia | Country: Italy

This kit especially addresses typography maniacs and gourmets. It’s entirely hand-made and includes: a reusable box, a finely decorated jar containing extra virgin olive oil of certified prime quality, the original wooden type blocks (4 cm high) and a little bag containing the olive leaves the oil was made from.

The tag is hand-stamped through the old printing techniques of mobile wooden types.

All the items in the box are reusable. You can use your creativity and give birth to thousand new products. An example? The box can be used as a table lamp as well as the jar. The wooden font? A fanciful key case.

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Better Half

March 3, 2011 | 2 Comments

Designed by VSA Partners | Country: United States

“VSA Recently put on a Valentine’s day exhibition in collaboration with NYC based artist, Stephen Antonson. For the show we worked with Chelsea Brewing Company to produce a custom names and packaged ale for the show — a sort of macabre wink to the theme of the show. We also produced postcards to go along with the whole package we sent out to guests that couldn’t make it for the night of the show.”

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One Tree Coffee Co.

March 2, 2011 | 5 Comments

Designed by Boheem | Country: Australia

“One Tree Coffee Co is a boutique Espresso Bar in Newcastle NSW. They offer a small range of quality coffee blends, and wanted to offer their very own iced coffee – bottled in the store and sold within a day. The labels are designed so that they can be easily marked by hand with the details of the contents. The overall aesthetic for One Tree Coffee Co takes reference from the coastal city’s coal and steel industries as well as the old railways used for transport of these goods. The design of these labels uses elements found in vintage train tickets and railway signs.”

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Sullivan Street Bakery

March 2, 2011 | 1 Comment

Designed by Hyperakt | Country: United States

“Sullivan Street Bakery makes some of the best bread in New York City. With almost two decades under its belt, it’s a venerable institution in the city’s culinary circles with many top restaurants serving its bread daily. Jim Lahey, the man behind the ovens, is expanding the bakery’s product offerings. He asked us to work in partnership with creative director Greg Crossley on developing a packaging system that would extend the visual language of the bakery across all new and future products.”

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7up

March 1, 2011 | 8 Comments

Designed by TracyLocke | Country: United States

“7up has launched a new global brand design created by TracyLocke New York, which is being rolled out in several countries around the world (non-U.S.) where the 7up brand is owned by PepsiCo. The TracyLocke work also includes new point-of-sale and through-the-line imagery.

The design goes back to the core elements that define 7up: lemons, limes, bubbles and refreshment. Beginning with a clear emphasis on the iconic number 7, the packaging brings to life vibrant citrus colors, fun bubbles and a clean, contemporary approach to the logo. Three different styles are available to markets (graphic bubbles, graphic fruit and real fruit) to conform to local packaging rules.”

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Curious Nature

March 1, 2011 | 2 Comments

Designed by Manifesto Design | Country: Australia

“Curious Nature is the entry level range for Merum Estate. For this label the client asked Manifesto Design to create a name and concept which was fun, quirky and eye-catching on the shelf in a very competitive price range. The background theme to Merum Estate is ‘nature’, so this is nature with a twist – strange, half human creatures with a penchant for drinking wine that curiously observe us viewers as if we were the oddities.”

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Gauthier

March 1, 2011 | 10 Comments

Designed by Gauthier | Country: Canada

“For the New Year, Gauthier has offered to all its clients a glass bottle that had many things to contest.  Let’s eliminate plastic bottles and lift our glasses to the power of glass!

Created under the theme of resistance, the box is classic and clean on the exterior.  However, once the bottle is opened, the box pannels laterally detach themselves.  Just like an explosion, the words crash and call to the mass power of water drinkers.”

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Student Work – Tran Huynh

February 28, 2011 | 2 Comments

Designed by Tran Huynh | Country: United States

Project Brief: To create a line of skin care products for an existing brand that is far removed from the world of cosmetics.

Brand: Omega SA is a luxury watchmaker based in Biel, Switzerland. Owned by the Swatch Group, it is one of the most known and recognized watch manufacturers in the world. Omega is defined by its pioneering spirit. Thus, I wanted to create a brand that is not only luscious and memorable, but also captures Omega’s long rich history. I decided on the name Gi (γη), which in modern Greek means Earth-—the origin of all human adventures.

Concept: Omega’s watch is the first and only watch that has ever been to the Moon. Thus, I chose Earth’s only natural satellite to be my main inspiration. The design is influenced by the magnificent scene of earth rise seen from the Moon. The project’s celestial palette was reduced to 3 main colors-—matte black, matte white, and pearlescent white. The bottles and jars are all in the basic shape of cylinders. Every effort was taken in order to make the typography the hero of the design. I wanted the type to look sophisticated and effortlessly beautiful to exhibit the luxury and timelessness of the brand, yet remain very modern and stylish to accommodate the young demographics. The in-store display was designed to follow the celestial theme. It was made to resemble one of the craters of the Moon that we can only get a glimpse of during the clearest of nights.”

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Lee Never Wasted

February 28, 2011 | 19 Comments

Designed by Happy | Country: India

“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.

To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.”

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Curating the very best packaging design


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