Lovely Package

Curating the very best packaging design

MR BLACK

August 20, 2013 | 2 Comments

Designed by MR BLACK | Country: Australia

“We know MR BLACK isn’t for everyone, it’s not some cloying sickly sweet kiddie drink. It’s a rich, cold drip coffee liqueur for those who appreciate good coffee so our packing needed to speak to that. At MR BLACK we’re lovers of creative culture, so we knew we had to get a local artist in to help complete the product. At the same time, we didn’t want it to be an overpowering element of the design or to draw attention from the liquid inside.

Sydney artist Dale Bigeni created an original artwork for the bottle that is screen printed on the back face, revealing only as the liquid is drunk. This allows us to have quite a bold and minimal design on shelf, but has some interest and playfulness once taken home. At the end of the day, we just wanted MR BLACK to look as good as it tastes.”

Native Focus

August 20, 2013 | 1 Comment

Design by Beth Sicheneder | Country: United States

“These packages were developed to hold maps of some of the largest and most traveled cities in the world. They display city destinations boldly and clearly with the use of large, eye-catching typography. The vibrant, minimal coloring was chosen to create a vibe of excitement and clarity. In the complex world of travel, finding your way should be made easy.”

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Bonnard

August 19, 2013 | 1 Comment

Designed by Anagrama | Country: Mexico

“Bonnard is a Mexican french-inspired tea and confectionary shop.

The brand’s distinct brush strokes and color selection are based on Pierre Bonnard’s postimpressionist paintings. The simple art direction, together with french words and phonetics round up the brand’s gallic concept effortlessly, spontaneously and efficiently.

Our approach with clean, sans-serif typography gives Bonnard a luxurious feel mostly associated with high-end fashion brands.The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks.

The rounded cross icon detail found in the wording relates to the shapes of macaroons, one of Bonnard’s prime delicacies.”

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Sticky Paws Molasses

August 19, 2013 | 0 Comments

Designed by Caleb Heisey Design | Country: United States

“Often thought as old-fashioned, molasses is a quickly vanishing condiment, mostly only found in grandma’s dusty recipes. To make molasses more appealing to a younger audience, I designed the labels for Sticky Paws to capture the trend of the 1930’s dustbowl aesthetic while giving it a modern spin. For each type of molasses, a different mischievous animal is attempting to steal the ooey goodness.”

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Dog Days

August 18, 2013 | 3 Comments

Designed by Epoch Design | Country: United Kingdom

“In 2012, a local 19-year-old entrepreneur approached us in need of a brand, visual identity and packaging for his startup, a Prince’s Trust-funded dog food and pet accessories company. Epoch developed the brand name and created a bright, fun identity with heaps of tail-wagging personality. The new packaging designs sure stand out from the litter – no more rrruff dinnertime for me! (Sorry, couldn’t resist.) This brought a fun new brand to the pet food aisle, sure to secure our client a truly loyal consumer fan base for the affluent urban demographic he wanted his products to appeal to.”

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Coors Banquet Special Edition Pint Series

August 17, 2013 | 4 Comments

Designed by Landor | Country: United States

“From its origin as the beverage of choice at Colorado miner banquets to its high-quality ingredients, Coors Banquet is the one and only beer that exemplifies the legendary timeless western spirit.

The Banquet Beer celebrates its rich heritage with the limited release of three special edition pint designs, each commemorating an iconic symbol that has made Coors Banquet The Legend Since 1873.”

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AIAIAI x Kitsuné

August 16, 2013 | 0 Comments

Designed by AIAIAI | Country: Denmark

“AIAIAI has teamed up with the renowned Parisian record label-slash-house of style, Kitsuné, for a collaboration, which sees the award-winning Tracks headphones undergo a colourful makeover. Celebrating the classic beauty of the French flag and the timeless yet contemporary creativity of Kitsuné, this special edition colab was somewhat inevitable.”

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Hugo’s Hot Sauce

August 16, 2013 | 1 Comment

Designed by Jag Nagra | Country: Canada

“I began this self-initiated project recently, to develop a line of hot sauce: Hugo’s Hot Sauce.  I took on a metaphorical approach to the label illustrations.  Starting with a matchstick to represent the mildest one, they increase in spiciness continuing on to: camp fire, forest fire, fuse and lightning bolt.”

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RedLeg

August 15, 2013 | 0 Comments

Designed by ButterlyCannon | Country: United Kingdom

“Premium brand design agency ButterflyCannon have created the brand identity and pack design for RedLeg, an authentic Caribbean spiced rum infused with Jamaican vanilla, ginger and spices.

RedLeg’s design captures the brand’s laid back Caribbean spirit; casual, chilled and totally Irie. An attitude shared by the brand’s friendly little symbol -  the red legged hermit crab – a native of the glorious Caribbean coral reef whose scarlet legs protrude from its tiny shell and appear to have caught a little too much sun. A likeness that didn’t go unnoticed when the pale, rum loving, immigrants arrived from Scotland in the 17th Century and suffered from the same sun burn issues, their descendants still known today as the Red Legs.

“We feel that ButterflyCannon interpreted our brief perfectly. We’re delighted with the end result; the packaging design alone has led to bar listings!” Don Goulding, CEO Blavod Drinks.

The design has also already won a silver medal in the 2013 San Francisco Spirit Awards.”

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Mama Skin

August 15, 2013 | 1 Comment

Designed by GBH | Country: United Kingdom

“Our friends at Mama Shelter have already revolutionised the concept of the luxury hotel with their unique mix of style, eclecticism and affordability. Now they’ve worked their magic on the bath-time experience with Mama Skin, the first in a range of fabulous in-room bathroom products named and designed by GBH.

The organic product, co-created by Absolution, the premium natural beauty brand, is an all-in-one body wash, shampoo and conditioner, made of the finest natural ingredients. Not only does it feel amazing on your skin, but being an all-in-one lotion means you don’t need the usual clutter of unlovable bottles in your hotel bathroom.”

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Lovely Package

Curating the very best packaging design


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