Lovely Package

Curating the very best packaging design


May 4, 2015 | 3 Comments


Designed by Anagrama | Country: Mexico

“Nativetech is a new brand specialized in sports nutrition supplements that help improve athletes’ performance by boosting energy, providing muscle growth potential, and supporting recovery after intense training sessions. The products are highly functional and have been developed with innovative formulas that integrate the newest nutritional components derived from the application of the latest bioengineering technologies.

Our brand proposal aims at breaking away from the generic solutions that are typical of this product segment by taking a direction that is inspired by bright, neon colors that are related to the world of optimal sport performance, including the attire, footwear, and accessories associated with these athletes.”


The NoMad Hotel Playing Cards

April 28, 2015 | 1 Comment


Designed by Chad Michael | Country: United States

NoMad Playing Cards from theory11 were produced in collaboration with The NoMad Hotel in New York City. In the 19th century, The NoMad District of New York was the meeting place of the era’s elite – from Oscar Wilde to Charles Dickens, Mark Twain to Nikola Tesla. Our vision was to create a deck of cards that would serve as a monument to The NoMad. The result is a timeless blend of beauty and elegance.”



April 27, 2015 | 0 Comments


Designed by Wieden + Kennedy London | Country: United Kingdom

“Our role was to create the brand tone of voice and from that devise the package design for a new-to-market ready-to-drink milkshake, Gulp. We’ve made a bespoke wrapping for each of the vanilla, chocolate, strawberry and banana flavours.

Gulp isn’t just a name; it’s an attitude. It’s a way of behaving. The design is born from the fact that milkshakes need be to shaken to be enjoyed to the max. The typography literally shakes things up expressing Gulp’s cheery personality. The stripes running through the design bring to life the stages at which you should enjoy the drink to full effect – in big, bold gulps.”


DUO Condoms

April 27, 2015 | 0 Comments


Designed by mousegraphics | Country: Greece

“The briefing: DUO brand identity needs to be revised in order to update its worldwide look for new target audiences, better codify relevant communication and refresh its market presence.

The target consumer: Existing consumers of all ages and sexes as well as new audiences of younger people, web natives and design conscious buyers.

The design: To respond to our clients request we had to review the new languages of communication based on emoticons, shortcuts, symbols and condensed messages and imagine an original, codified, contemporary idiom legible by all and adaptable to all national markets, respective cultures and particular religious or social sensitivities. The DUO logo has been cleared from the oblong form around it so that the logo is better integrated within the packaging surface, and emphasis is redirected on the circle, one of the most essential, primordial forms, and also the characteristic plan – view of a condom. To address the multiple variations of DUO condoms, mousegraphics developed the playful, sensual lexicon of a “DUO – coded” language. This DUO vernacular emerges, color-coded in vibrant tones on stark black surfaces. Circle based, symbolically abstracted design and outlines reference fruits (as in the flavoured variety), languid time (as in the retarding variety), machine joints (as in G-pleasure) etc.”


Bootlegger Apple Brew

April 24, 2015 | 1 Comment


Designed by Halewood International | Country: United Kingdom

“In the years of Prohibition, Moonshiners used fruit juice to sweeten their raw, illicit booze before transporting it in used spirit bottles. Inspired by these lawless rebels, independent drinks company Halewood International created Bootlegger Apple Brew – an old fashioned apple beer that’s flavoured with White Grain Spirit.

The packaging is inspired by American Prohibition and vintage drink labels and has a raw, hand made feel, featuring simple black typography on an old paper background. The variant is communicated using a green stamp which adds a pop of colour and reflects the apple flavour. A 330ml stubby bottle was chosen to give the brand a point of difference from the rest of the spirit beer category and reflects the uniquely distinctive liquid.

To complete the look the bottle features a red, white and blue crown inspired by the anti Prohibition badges of the era.”


Salvador Coffee

April 20, 2015 | 0 Comments


Designed by Co Partnership | Country: Australia

“Salvador are roasters of fine imported coffee beans from around the world. Their high-grade roasts have long been prized amongst Sydney’s inner city crowd, however their previous branding had failed to attract new wholesale clients.

Marcio the owner of Salvador is a friendly expressive and very Brazilian character. He meticulously crafts each roast to perfect its own unique character and flavour, with a reputation among his peers in the trade for his artisan approach to roasting. With this hands on style, he retains the romantic Brazilian flair learnt from his grandfather Quintana Salvador, his inspiration for the brand.

Co Partnership have brought new life to the brand, strengthening its brand story with a confident authentic look to capture the wonderful brand story. The core logo design works in harmony with the different roast labels and on its own to provide a strong stand alone identity for everything from signage to merchandise.”


2015 A’ Design Award Packaging Design Winners

April 16, 2015 | 2 Comments


Lovely Package presents the winners of the 2015 A’ Design Award & Competition. Each year creative agencies compete for honor, prestige and international recognition.

A’ Design Award & Competition is the worlds’ largest and most diffused international design awards. Today, the A’ Design Awards announced the results of the 2014 – 2015 design competition: There are 836 Winners from 83 countries in 89 different design disciplines. Given the number of participating countries and competition categories, the A’ Design Award is the Worlds’ largest design accolade that brings designers, architects, artists, brands and companies from across the globe under the same roof.

Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the winners here.


Owen + Alchemy

April 15, 2015 | 2 Comments


Designed by Jack Muldowney & Potluck Creative | Country: United States

“Owen + Alchemy is a small ‘juice apothecary’ in Chicago’s Logan Square neighborhood, a very trendy and flourishing part of town. The owner, Anne Owen, has a background in fashion publications in Miami and wanted to bring that simple, stark and fashion-forward look to her juice bar. Her name, paired with the alchemic approach of their juice and food concoctions led us to create this brand inspired by old alchemic symbology, with a modern twist.”


Fruene Chocolate

April 15, 2015 | 0 Comments


Designed by Tank Design Tromsø | Country: Norway

“The brief was to create a full range identity for a popular café in Longyearbyen on Svalbard. The client had recently started up the world’s northernmost chocolaterie, and were producing a wide range of handmade quality chocolate that needed packaging for the tourist market. The clients name Fruene means «The Ladies» and refers to strong female characters who during the last century made their mark in a male dominated and extremely rough hunter and trapper society. The end result is an homage to those women and to the unique stories of both the people and the animals that inhabit Svalbard. We have worked closely with both the client, writers and the Svalbard Museum in order to find the best stories and pictures. Simple color coding and clean typography distinguishes the different boxes from each other and leave the story in focus.”


Cabo Chips

April 14, 2015 | 1 Comment


Designed by ROOK | Country: United States

The challenge: Create a new compelling visual identity and packaging design for Cabo Chips to better express the brand’s provenance, personality, spirit and unique taste.

Our perspective: Virtually every tortilla chip attempts to communicate Mexican provenance in one way or another. The opportunity was to find a new way to reflect location; one that’s compelling, contemporary and born out of a genuine story.

“The approach needed to be different: Not stereotypically authentic, not symbolic, but expressive. We wanted to create a sense of place for Cabo Chips that reflects the experience of Baja through lifestyle, emotion and energy. It’s not about simplifying a complex origin into a single symbol, icon or style, but about communicating Baja’s depth, richness and mood in an expressive and layered way.” – Creative Partner and Founder of ROOK, Mark Christou.”


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Lovely Package

Curating the very best packaging design