September 9, 2015 | 1 Comment
Designed by Atipus | Country: Spain
“The thirsty vines stretch their roots downwards through the earth, opening up little paths through the red clay, our clay, the clay of El Masroig.
For the label design we were inspired by the name of the product itself (Rojalet sounds similar to red in catalan) and the unique red strata of the soil where the grapes are grown.
The strata tell the story of the soil, its composition and thus the character of the grape.In the labels, more than representing one type of soil, we aim to communicate through an abstract vision of this layer the wine you´ll find in the bottle: fresh, fruity, dense, wood, etc.”
September 8, 2015 | 1 Comment
Designed by Adam&Co | Country: United Kingdom
“Sam Adam’s Infinium Ale is a new style of champagne beer born from the mastermind collaboration between the brewers of Weihenstephan and Samuel Adams. Using only the four traditional beer ingredients, European heritage, and some solid American ingenuity, this beer defined a class of it’s own. We were honored to design the packaging for this limited-edition celebratory libation, released each year around the holidays.”
September 8, 2015 | 0 Comments
Designed by Maud | Country: Australia
Our strategy was to empower people with the confidence and knowledge to take control of their relationship with food.
We established a new brand identity and a set of basic outcomes that the brand had to represent.
– Modern, yet able to withstand the test of time.
– Pharmaceutical whilst not feeling cold and impersonal.
– To support the ‘lifestyle’ nature of the brand, the design had to feel like something people would be proud to associate with.
– Re-establish Tony Ferguson as an expert and trusted brand — a champion of healthy eating and education.
Launched in January & February of this year, sales have already increased year on year and anecdotal feedback suggests that the new brand identity is receiving positive acknowledgement across the board including the trade and other key stakeholders.”
August 31, 2015 | 0 Comments
Designed by Adam&Co | Country: United Kingdom
“Since 1180, the organically farmed fields of Llanllyr, Wales has been producing near perfect natural spring water. In 1999, a member of the same family who had been farming the land for over 300 years started bottling and distributing the water under the brand name Llanllyr Source. Source quickly became recognized by the world’s leading hotels, sommeliers, and chefs as one of the most perfectly balanced, purist tasting natural spring waters.
“Source hired Adam&Co., in partnership with Adned, to contemporize the brand. Our goal was to better tell the brand’s rich history to a modern audience, re-establish the brand’s luxury positioning, and to introduce a new line of flavored mixers based on the same brand name. This came to life through a new brand strategy, brand identity, messaging and packaging. The location and history are key to the brand’s story which we communicated through the use of a map texture and consistent use of the words “Since 1180.”
August 27, 2015 | 0 Comments
Designed by Macfarlanes Assist | Country: New Zealand
“The Ozone Coffee Cold Brew were designed to serve both New Zealand and United Kingdom specialty coffee markets. The cap labels provide a proof of seal and indicate the origin of the single brewed coffee. The brown bottle is a nod to the days of old – vessels for rejuvenating elixirs and home-brewed beer. Presented on a hexagonal label, the gold foiling of the product label captures the eye and reinforces the attention to detail and craft that goes into making each brew by hand.”
August 26, 2015 | 0 Comments
Designed by Moruba | Country: Spain
“Pirineos is a wine from Somontano in need of a new image. The natural surroundings of this winery inspired us to feature the figure of a horse as a metaphor for untamed and exuberant nature that, guided by the hand of man, can produce its best fruits.
“There is a profound impulse in nature. Like a wild and noble animal that we are allowed, sometimes, to attract and to form. Pirineos gives shape and expression to the spirited bravery of Somontano”.
August 24, 2015 | 2 Comments
Designed by Onice Design | Country: Italy
“In the XIII century, the Italian mathematician Leonardo Fibonacci discovered a sequence of numbers with a particular feature: each numbers is the sum of the previous two. The sequence (1, 1, 2, 3, 5, 8, 13, 21, etc) appears many times in nature, describing a wide number of biological settings: branching in trees, arrangement of leaves in a stem, the flowering of artichoke, the spiral of shells, the seeds on a sunflower. It is also widely used in design, geometry, architecture, computation, art.”
August 24, 2015 | 0 Comments
Designed by Michal Slovák | Country: Slovakia
“Around 99.99% of world cacao tree production is growing on plantations. The rest, 0.01% of world production features very rare wild-grown cacao.
Biosphere – Fine Honduran Cacao comes from Wampusirpi, location immediately adjacent to Río Plátano Biosphere Reserve in Honduras which has been a World Heritage site and biosphere reserve since 1982. In 2011, UNESCO placed the reserve on the List of World Heritage. This premium couverture chocolate has exceptional quality and single origin.
It was important not to follow Aztec or Mayan motifs, which are very common on many chocolate labels from this region. Exceptional quality product needed exceptional design. The aim was to illustrate the atmosphere of the jungle where the cacao grows. Therefore the label for 80% dark chocolate was illustrated as rainforest at night. Tempered chocolate drops are packed in 5kg bags and are sold only to trade.”
August 19, 2015 | 0 Comments
Designed by Swear Words | Country: Australia
“PICO is a premium gluten-free, vegan, fair trade certified, Swiss chocolate range conceived and designed in Melbourne.
A premium chocolate range launching in an already visually busy environment, Pico required impactful, contemporary branding and packaging whilst giving a nod to its Swiss chocolate-making heritage. Our solution is inspired by Swiss poster art and its bold geometric forms reinterpreted as flavour and texture cues in the context of an abstract mountain range designed to lend strong shelf impact.”
August 17, 2015 | 1 Comment
Designed by Milk | Country: New Zealand
“Our brief from long-term personal care client API was to deliver an eco-friendly, ‘department-store-type’ brand into supermarkets at an affordable price. Making an uncompromising, design-led range accessible, at an affordable price point.
As natural and gentle as it gets the product needs to sell based on more than simply its ethical credentials – it’s got to feel desirable and an everyday indulgence.
As always in the FMCG space, quick, clear communication is key – so the name Only Good was key to representing the ‘all or nothing’, no compromises range. ‘Decor appeal’ is important – sleek amber bottle, simple design, and strong use of typography make this a pack that can be proudly displayed in the bathroom. A more natural high-end aesthetic.”