August 3, 2011 | 6 Comments
“When the digital agency Substance started working on branding for a new gelato product, I was psyched to be brought on board to create the logo and packaging components. I love food packaging projects, especially when you get to try the product for inspiration! The packaging was created for Naia Gelato’s new gelato-on-a-stick product that is being sold in high-end supermarkets in California and the Western US. The final solution was a slightly throwback feel meets sophisticated Italian soda fountain. Custom lettering for the logo was created for a handmade, crafted, boutique feel and small scalloped die cut labels were chosen to allow the product quality to shine through. Many, many, many bars of gelato were eaten throughout the duration of this project.”
August 2, 2011 | 6 Comments
Designed by ILoveDust | Country: United Kingdom
“Macho Man Randy Savage, has got to be the most unique and idiosyncratic character in the history of professional wresting. There’s really no one else like him and he defies all attempts at labelling or categorisation. He was a writhing muscular mass of bizarre ticks and personal mannerisms, clad in an ever-changing, endless wardrobe of hyper-flamboyant colours. A true one off, a heavy metal neon cowboy. What better muse for ilovedust?”
August 2, 2011 | 1 Comment
Designed by Manifesto Design | Country: Australia
“The Lake House Denmark is located in Denmark, Western Australia.
Known as ‘one of the most picturesque cellar doors in Western Australia’, the winery sits beside a large, trout filled lake and has become a popular tourist destination. Developed over the last seven years, The Lake House Denmark has three ranges of wine, each positioned in a different price category. The labels work on their own and also visually relate to each other to create a unique brand story.
The signature, mid-range Postcard Series features a whimsical, nostalgic ‘1930’s feel’ illustration of a couple rowing on the lake, capturing their holiday romance.
The popular “He Said She Said” label is the fun and quirky entry level wine for The Lake House Denmark. The ‘couple in the boat’ are the characters from the mid-range Postcard Series, featured much more prominently, with a humorous take on relationship miscommunications between men and women.
The premium range of The Lake House Denmark features blue and silver foils and swashes that are representative of the lake, to create an elegant, high-end label that’s a touch more serious. The red and white striped neck cuff is a visual link to the gentleman’s boating jacket from the Postcard Series.”
July 30, 2011 | 0 Comments
Designed by Sebastián Castro | Country: Colombia
“We were asked to design a bath product line (shower gel, body milk and shampoo) for babies using an existing brand.
I decided to make a representation of the symbol through the volume of the pack, avoiding the use of common bottles and giving the product more personality. For the graphic, I used the symbol as part of an illustration but still keeping it first in the reading hierarchy.”
July 29, 2011 | 4 Comments
Designed by Anchalee Chambundadongse | Country: United States
We love hearing stories like this. When Marie Fox, proprietor of 12 Signs Wine was looking for designers to develop her new brand she found designer Anchalee Chambundadongse through Lovely Package.
“A wine to compliment your zodiac sign? What a great idea! And the research was very, very interesting. I created unique illustrations for each of the 12 zodiac signs using color to differentiate the elements and wines: earth, air, wind, and fire. Wouldn’t this make a great little birthday gift?”
July 29, 2011 | 0 Comments
Designed by Marco Colognola | Country: Italy
Branding (Identity, labels, packaging, web site) for Alliatavini, Italy.
July 28, 2011 | 7 Comments
Designed by Fabien Barral | Country: France
“The first idea was to create coasters as a self promotion, but as people really liked the coasters I reissued them in 2 colors and also created a special package. Letteramagica in Poland proposed these nice wood boxes. The only wayt to get them is by supporting my blog Graphic-ExchanGE.”
July 28, 2011 | 3 Comments
“The idea was to bring a craft beer feel to the wine category. A masculine, old letterpress approach used to demonstrate the fact that the winery is essentially a four-person, hands-on operation … much like craft brewing.”
July 28, 2011 | 1 Comment
Designed by Martin Fürst | Country: Austria
I created this fictitious packaging in my free time. The project was to create a new brand of cigarettes. My plan was to make a alternative and high quality product. A Gryllus is a kind of grasshopper that lives in the tabacco fields of Japan where they eat the tabacco leaves and produce high quality fertilizer which gives the product a special taste.”
July 27, 2011 | 3 Comments
Designed by Cubic | Country: United Kingdom
“Borderfields had been around a while, but sales were flagging. Our task was to breathe new life into the brand, and drum up some more interest in the supermarkets. We created a fresh new colour palette, together with a series of feel-good illustrations, to reflect a feeling of innocent, approachable charm.”