Lovely Package

Curating the very best packaging design

Student Work – Oussama Mezher

March 24, 2011 | 5 Comments

Designed by Oussama Mezher | Country: Canada

“Although CD and DVD formats will certainly be replaced in the near future, I worked on a classification system which reduces the handling of plastic cases and complex envelopes, gathering all of the discs into a standard sized DVD box. The material used is made of simple recycled kraft chipboard, uses no glue and is printed in one color. The design allows generous space for the identification and description of content.”

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U101 Media Pack

March 24, 2011 | 2 Comments

Designed by Spy Studio | Country: United Kingdom

“U101: Design Thinking is a new 600 hour Open University course taught via distance learning and delivered wholly online to students.

The U101 media pack was designed in response to this, making sure when students first register they will receive a physical package containing a number of elements, all of which should instantly excite and engage them.”

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Chiefs Energizing Face Wash

March 23, 2011 | 6 Comments

Designed by Tim Boelaars | Country: The Netherlands

When Will Evans couldn’t find a face wash on the market that helped him wake up in the morning he decided to create his own. The result is Chiefs Energizing Face Wash, a citrus gel for men.

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Arctic Beer

March 23, 2011 | 6 Comments

Designed by Tank | Country: Norway

“The brief: Mack’s number one-product, Arctic Beer, was changed from being a standalone product, to a series including Light and Ice versions. The client wanted a modern and young look with similarities from the predecessor – while at the same time being something new and fresh.

The solution extends and simplifies the elements that were the mainstay of the identity, but with more emphasis on the brand name and the cold freshness. The arctic purity, the clear and fresh water it is made of, and the brewery being the worlds northernmost, is the very base of the concept. It shows off in the clear blue color and ice sharp arrow that points you in the northern direction. It is freezing cold. It is refreshingly tasty. It is Arctic Beer.”

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Bassano Hard Soda

March 22, 2011 | 3 Comments

Bassano Hard Soda

Designed by Dossier Creative | Country: Canada

A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and Raspberry Pomelo, which have less sweetness and carbonation than typical for the category, making them more appealing to sophisticated palates.

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Student Work – Sofie Ehlers

March 22, 2011 | 6 Comments

Designed by Sofie Ehlers | Country: Denmark

Coffee Bag is a fictitious brand of instant coffee which is packaged in individual mesh bags, and is brewed the same way you would tea.

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Mississippi River Distilling Company

March 21, 2011 | 2 Comments

Designed by MindFire Communications | Country: United States

Mississippi River Distilling Company is a brand new micro-distillery in Le Claire, Iowa that produces small-batch, premium vodka, gin and whiskey. MRDC asked MindFire Communications to develop the brand identity for their River Baron Vodka and River Rose Gin.

We spent a great deal of time learning about the distilling process, the local ingredients and discovering what the heart and soul of the products would be about. We then captured that heart and soul in a powerful and unique brand that drew on the region’s history and local flair. When it came time for the bottle designs, our goal was to create a design that evokes the era of the late 1800s along the Mississippi River.”

Sardine Paper Clips

March 21, 2011 | 6 Comments

Designed by OTOTO | Country: Israel

Fun packaging in the form of a reusable tin for Animi Causa’s sardine paper clips. Who doesn’t need a set of sardine paper clips?

A Blind Taste

March 21, 2011 | 4 Comments

Designed by Hope Family Wines | Country: United States

“A Blind Taste is a private wine brand from Hope Family Wines in Paso Robles, California. The label design  inspired by an eye chart layout which gives an unique personality to its brand.”

Little & Company Valentine

March 20, 2011 | 2 Comments

Designed by Little & Company | Country: United States

“Nine years ago, Little & Company decided to forgo the paper blizzard of holiday greeting cards and instead send our friends, families and clients a Valentine’s Day mailer. At a time when our lives are growing more complex and we are increasingly inundated by new technology, the Valentine represents a precious, simple gift that can be held in one’s hands – something that makes people stop and smile. This year, we wanted to give our friends a gift that would spark inspiration and re-energize the love for what they do.”

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Lovely Package

Curating the very best packaging design


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