March 29, 2011 | 0 Comments
Designed by Parallax Design | Country: Australia
“In 1824, aged nine, Bleasdale founder Frank Potts joined the British Royal Navy as one of its dutiful powder monkeys. So named for their agility, speed & playfulness, these young boys relayed gunpowder between magazines and gun decks during battle. The Powder Monkey honours Frank and his journeys.”
March 29, 2011 | 0 Comments
Designed by Charles S. Anderson Design | Country: United States
“Brand X is an innovative liquor packaging program developed by CSA Design as a licensed distillery brand concept. Brand X uses a clear, custom-designed flat decanter with a classic bottle silhouette as a blank canvas for never-ending, bottle-related visual puns. Each of the design motifs is treated as a humorous sub-brand.
This Pop Art approach to packaging is unique to CSA Design. We take a broad overview of a product category and approach it in a fresh new way, viewing the package as a surface to showcase an unlimited series of artwork from CSA Images. This provides a continuously new face for the product as well as an infinite number of package variations to fill the constantly hungry online blog-o-sphere.”
March 29, 2011 | 4 Comments
Designed by STRANGER & STRANGER | Country: United Kingdom
“This is for a biodynamic winemaker in California. She described biodynamic winemaking and we thought it sounded like witchcraft. And there’s your label.”
March 28, 2011 | 0 Comments
Designed by Pearlfisher | Country: United Kingdom
“Discussing the design of the new packaging for Jovial Cookies, Pearlfisher Creative Director Mark Christou says, “We’ve translated the look and feel of the pasta range for this new category and, in a sector dominated by brown and natural tones, the predominantly white packaging really stands out as an innovative brand equity. We’ve leveraged the illustration style to hero the natural ingredients and combined this with a playful photography style that takes the consumer back to the ‘jovial’ spirit of the brand.”
Jovial founding President, Carla Bartolucci says, “The response at retail to the packaging design has been overwhelmingly positive. The cookie design is not only eye-catching, light hearted and fun but it joyfully conveys the natural beauty of our organic ingredients”.”
March 28, 2011 | 3 Comments
Designed by Landor | Country: Australia
“o give the brand its voice, we took inspiration from the shops’ office-lobby locations and borrowed the corporate speak that a professional endures daily. The name we chose, Good Company Coffee, or Good Co. for short, is a dual play on the ideas of “being in good company” and “enjoying good coffee.” Language plays an important role in the expression of the Good Co. brand, and through the use of double meanings and wordplay, we turned business jargon into dryly comedic, relevant commentary that also describes the varieties of coffee. The brand voice works in tandem with a black-and-white illustration–based visual style that similarly draws from corporate culture with infographics, iconography, stylized charts, and graphs. From the store environment, menus, packaging, and barista behavior—it all adds up to a strong and entertaining experience.”
March 28, 2011 | 2 Comments
Designed by Julian Hrankov | Country: Germany
“Off. was developed as a concept buttermilk drink (with real vanilla) for Arla Foods.
Off. acts as a counterpart to the oversaturated market & philisophy of energy drinks/products. Instead of always pushing forward, Off. encourages the opposite, get offline, unplug. Take a little time off and recharge your batteries naturally, with the aid of Off.”
March 27, 2011 | 1 Comment
Designed by Form Til Fjells | Country: Norway
“Galavolden Gård – a farm in the beautiful mountain town of Røros, Norway producing exiting and surprising variations on traditional recipes using self produced and other local ingredients.
The design is a continuation of this concept –taking traditional Norwegian ceramic and textile patterns and giving them a little humoristic nudge.”
March 26, 2011 | 2 Comments
Designed by Oscar Guerrero Cañizares | Country: Colombia
“Personal project for a coffee liqueur. The design was inspired by the film noir, which tries to convey the sensuality and mystery of this film, which are characteristics of this drink. The design expresses the above by a semi-abstract image in light and shade and the simple application of type.”
March 25, 2011 | 1 Comment
Designed by Monnet Design | Country: Canada
“To match the elegance of the product itself, we kept the design and copy to a minimum – focusing on creating a clean, bright package with hints of luxury (embossed logos on all sides, a foil-stamped message on the front and multi-level embossed photographs on the sides).
One package had to be created that could be used for all of the colours tk:aro will soon be offering. An added requirement was the need to showcase custom engraving on the front of the bottle – for example if a company had the lower metal rim of the bottles emblazoned with their logo, it would need to be visible. To address those concerns we added a custom die-cut window to the front of the packaging which reveals the color of the product as well as the engraved logo. We made a conscious decision not to have a larger PVC-covered front window, as the point of the reusable bottle is to eliminate the unnecessary use of plastics. The printed front was instead used to list some of its biggest selling features and to boldly proclaim what the product is: “the glass you take with you.”
The packaging was printed on FSC-certified paper and the inner tray in which the product sits is molded from pulp which is made of 100% post-consumer fibers and is 100% compostable.
The tk:aro bottle is a reddot design award winner, 2010.”
March 24, 2011 | 5 Comments
Designed by Oussama Mezher | Country: Canada
“Although CD and DVD formats will certainly be replaced in the near future, I worked on a classification system which reduces the handling of plastic cases and complex envelopes, gathering all of the discs into a standard sized DVD box. The material used is made of simple recycled kraft chipboard, uses no glue and is printed in one color. The design allows generous space for the identification and description of content.”