August 14, 2011 | 6 Comments
Designed by Tim Sumner | Country: United Kingdom
“The Brief was to create a piece of packaging based on a myth.
Taking inspiration from the children’s fable of the Moon being made up of Green Cheese, the idea is using the surface and cycles of the moon to replicate the strength of the cheese. Using 19th century engravings of the moon this gives it an overall unique look that the packaging needs to set itself away from the modern day supermarket brands.:
August 13, 2011 | 0 Comments
Designed by Lambie-Nairn | Country: United Kingdom
“GLORIOUS!, the award-winning soup and sauce range, has launched a new range of skinny dips, featuring a brand-new visual identity designed by Lambie-Nairn.
The design includes fresh bespoke lettering to represent the four new dips – Caribbean Mango Salsa, Turkish Almond, Indian Spiced Houmous and Portugese Piri Piri Salsa.
Each letter, for example the T for Turkish Almond, reflects provenance and heritage as well as allowing the product to stand out on shelf. It also communicates how GLORIOUS! continues to ‘Go beyond expectations’ with gutsy and innovative recipes and flavours from around the globe, all with less than 5% fat.
Designed with versatility in mind, the dips also feature new bespoke, sleek packaging that can go straight to the table to be served as a dip, as a condiment in sandwiches and wraps, or an accompaniment to spice up or complement main meals.”
August 12, 2011 | 8 Comments
Designed by Nooka | Country: United States
“Nooka is continuing its tradition of green packaging with the introduction of the Nooka Glue-less custom box. This paper packaging is truly eco-friendly, requiring minimal material, minimal labor and is biodegradable. The new packaging will be shipping with the Zub 40 line as part of our fall 2011 collection.
Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal communication, which guides the creation of products with enhanced functionality that engage the mind as well as the body—mindstyle™.
Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance.”
August 12, 2011 | 4 Comments
Designed by Cory Etzkorn | United States
“What’s fit for the oval office, flyer than Airforce One, and Stronger than the U.S. dollar? The Original PepperMint, of course! These federal-reserve-fresh mints come in two delicious and highly stylized varieties sure to please your inner capitalist.
August 11, 2011 | 2 Comments
Designed by Believe in | Country: United Kingdom
“Raw Lisa™ creates convenience based raw food products – a relatively new, yet fast growing concept in food retail. Founder Lisa Sture is also a leading figure in the Raw Food movement. Their products will initially be launched in the specialist food sector with the intention of reaching the mainstream via supermarkets. The objective is to appeal not only to Raw Food devotees, but also those looking for healthy convenient food options.
The Raw Lisa™ brand identity is bold and confident, reflective of the pure nature of the products. The logo is applied in conjunction with a series of abstract, germination-like illustrations which
grow from the aperture and represent the living ingredients. The shapes within the customised typeface reflect seedling shoots.
The strapline ‘As nature intended’ further emphasises the natural health benefits of the products.”
August 11, 2011 | 5 Comments
Designed by Victor Branding Lab | Country: Taiwan
TK Food created four brand new flavors of their baked wheat cookies. Cherry blossom flavor is clear and sweet; oolong tea flavor; salty snacks flavor and spicy mustard flavor. TK Food uses unique baking technique to blend various flavors with creativity. Every flavor contains 20 packages within a strip of rectangle. Four different flavors are collected in a rectangular box to express the brand’s novelty and variety.
August 10, 2011 | 3 Comments
Designed by Atipus | Country: Spain
“Aloja is a sea goddess, energic but tender. The hair of the goddess involves the label creating a sinuous texture. Tasting notes: “Mediterranean character, with volume and prevalence of berries, balsamic and spicy.”
August 10, 2011 | 2 Comments
Designed by Sunnydesign | Country: China
“Bold colors make for strong product differentiation, and one colour printing helps to keep costs low.”
August 9, 2011 | 7 Comments
Designed by Ekaterina Dubeykovskaya | Country: Russia
“The massage oil VoTree is made from natural extracts, and comes in a variety of 3 flavors: cherry, fig and chestnut. I painted watercolor plants which became the basis of the design.
In Russian the title ‘votree’ sounds like a call to action – ‘rub’.”
August 9, 2011 | 1 Comment
Designed by Diego Ballester | Country: Argentina
“Product created and designed for the Danish market. Five is a special wine”star” that conveys the history of Chile in a unique combination of its most emblematic 5 strains. Minimalist design, color and elegance in each of the points of the star represents a strain, with its color code.”