Lovely Package

Curating the very best packaging design

Abella

January 12, 2011 | 12 Comments

Designed by Bonnie Miguel | Photography: Judy Parker | Country: Spain

“Abella is fine artisan honey produced and estate bottled in Galicia, a naturally and historically rich region of northwestern Spain. “Abella” means bee in Gallego, the language spoken in Galicia, and the name is a tribute to these remarkable creatures and the healthy delicacies they produce. The products consist of 100% pure, raw, unfiltered honey created by master beekeepers using age-old techniques. Every drop is a work of art.

The packaging of Abella’s specialty honey line, featuring honey with royal jelly, pollen and propolis, was designed to create an identity for the company and capture the rural, artisan character of the product in a refined, elegant and streamlined manner. The free-form, beveled effect of the jars, from Bruni Glass of Italy, is a natural fit, while the label design makes a simple yet powerful statement.”

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Berry+

January 11, 2011 | 7 Comments

Designed by The Moderns | Country: United States

“Berry+ is a 95% berry-based, 100% plant-based laundry soap. Unlike conventional detergents that come in a heavy plastic jugs, Berry+ comes in a tiny microdose (2ml – a little less than half a teaspoon) capsule. Each microdose has enough concentrated soap to clean up to 30lbs of laundry (or any size load in between). The outer packaging is 80% non-GMO, plant-based bio-resin clam shell.

The product represents a a disruptive design innovation in the laundry space. Berry+ works any way you do laundry (HE machines, front-loaders, top-loaders, or in the sink) and is cold water-formulated. The packaging is so light that it takes 3.67x fewer trucks to transport Berry+ than leading detergents that come in a jug.

The Moderns, a multidisciplinary branding agency and design think tank based in Manhattan, developed the packaging, branding, and go-to-market strategy for Berry+.”

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Cavalierino

January 11, 2011 | 7 Comments

Designed by Lorenzo Ottaviani | Country: United States

“Cavalierino is a small winery in the beautiful high hills of Poggiano within a stone’s throw from the historical towns of Montepulciano and Pienza just south of Siena, Tuscany, Italy. 155 prime acres of vineyards, olive groves, woods and cypress trees are bathed in a soft, golden Tuscan light.

“It is very difficult for a new small winery to emerge in the prime wine producing region of Tuscany. My strategic approach embraced such a handicap with enthusiasm – says Creative Director Lorenzo Ottaviani.

“Under my vision, Cavalierino – little horse in Italian – became a metaphor for David against Goliath: the underdog against the powerful and Tuscan wineries. Cavalierino’s wine production is small but the wines have a great personality and are getting noticed by the critics and the public. I designed the Cavalierino’s brand and packaging to be highly distinctive with a clean, fresh, colorful language that is a complete departure from the rhetorical designs employed by the established wineries. In a store environment Cavalierino’s wines command shelf-attention and once you taste them then you fall in love.”

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Frisk

January 10, 2011 | 2 Comments

Designed by Mats Ottdal | Country: Norway

Frisk is a drinking yogurt designed for young children who don’t like milk which uses bright colours and happy fruit-shaped characters to appeal to the target audience. Some of you may remember Mats’ birdy juice concept, which we featured last year.

Reel Art Press

January 10, 2011 | 5 Comments

Designed by Progress Packaging | Country: United Kingdom

These boxes were designed for Real Art Press to hold limited edition books on the Rat Pack and Bill Gold: PosterWorks.

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Student Work – Heesun Kim

January 10, 2011 | 0 Comments

Designed by Heesun Kim | Country: United States

Artist Edition Clif Bar: The goal was to create a limited artist edition Clif Bars for two of the flavors. As seen by “Cool Mint Chocolate” and “Cranberry Apple Cherry” flavors, the color palette reflects on the flavors. The concept was to show ordinary animals doing extraordinary things with the help of Clif Bars.”

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Márton

January 9, 2011 | 1 Comment

Designed by Kiss Miklos | Country: Hungary

“Márton, a very small, family run winery approached me to create an attractive label design for their Christmas edition of selected red wines.

I designed a logotype which is organic (like the grapes), classic (like traditional calligraphy), fresh, youthful, and memorable all at the same time.”

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Lakefront Brewery

January 7, 2011 | 1 Comment

Designed by Boelter + Lincoln | Country: United States

“Lakefront wanted a way to showcase their ever changing 22oz “Brewers Series” beers that they continually keep developing, which are normally sold one bottle at a time. With the Lakefront 88 (88oz of total beer) customers are able to try 4 different beers for a cheaper price than buying them each separately.

The logo for the “88” came from an overhead view of the 4 bottles in the package. The design in general is meant to be fairly simple and bold to create attention on the shelf and then let the beer speak for itself. Overall the design, the size and the weight of The Lakefront 88 gives it a pretty impactful presence among the other products in the beer cooler.”

Amarone Bottega

January 7, 2011 | 5 Comments

Designed by Denise Focil | Country: United States

“The renowned American designer Denise Focil has partnered with the award-winning  Italian wine maker Distilleria Bottega to create a luxury and stylish wine: Amarone Bottega, Il vino Prêt-á-porter.

The bottle features a white leather label and is nestled in a white leather case embellished with debossed black lettering: a collectible piece that reminds of a vintage suitcase. The case is enriched with metal studs (the latest, hottest fashion trend) and with a metal plaque with engraved the Alpinestars by Denise Focil logo.

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Iluliaq

January 6, 2011 | 3 Comments

Designed by Fairly Painless Advertising | Country: United States

“Pure. Rare. Reborn. Original iceberg water from Greenland.”

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Lovely Package

Curating the very best packaging design


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