Lovely Package

Curating the very best packaging design

WORK Beer

January 17, 2011 | 4 Comments

Designed by WORK Labs | Country: United States

“WORK Beer started with a art director that dreamed of having his own beer(seriously, who doesn’t dream about having their own beer?). That dream led to beer for the American worker, WORK Beer—For A Job Well Done. It became the brewers best selling beer, going from local to available in all the surrounding states within a matter of months. No detail was overlooked, from the non-conventional label, to the box, to the coasters, to the pint glasses to the ads and TV spots. The WORK Beer tap handle stands out in a line-up pretty well, too, it’s a hammer. As far as we know here at WORK, we’re one of the only agencies in America to ever have our own brand of beer.”

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Student Work – Josh Carter

January 17, 2011 | 1 Comment

Designed by Josh Carter | Country: United States

“The concept for the project was to re-design an existing package line that we found consumer unfriendly. I picked Grip Rite Fasteners because I didn’t think the design was as functional as it could have been. The logo also lacked creativity and grammatical correctness. The current Grip Rite Fasteners logo spells fasteners with an apostrophe (Fas’ners). I feel like I improved the functionality of the box by making the dimensions of the nails large and clear on the front. I also added a fastening mechanism on the front that I think looks clean and makes the box able to be closed conveniently.”

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Braufactum

January 16, 2011 | 5 Comments

Designed by Flächenbrand | Country: Germany

“The best of imported beers and high class self-made creations – that is what Braufactum is all about. The new gourmet label of the Oetker group introduces a unique collection that will establish a new style of brewing culture. Everything presented under the sign of Braufactum includes selected flavours, celebrates different perceptions of savour and turns every beer lunatic into a gourmet. The appearance of Braufactum has been developed by Flächenbrand and represents its unique concept in every detail. Quite obviously, as the young Wiesbaden-based team has accompanied and built this brand right from the start.

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Meteor Bright White

January 15, 2011 | 1 Comment

Designed by WORK Labs | Country: United States

“A simple design to showcase the wine in the bottle. The bright color of this bottle is a great contrast to the rest of the Meteor line.”

Student Work – Matthew Knudsen

January 14, 2011 | 0 Comments

Designed by Matthew Knudsen | Country: United States

“Packaging for proposed artisan bread store, Motherloaf, derived from the bread recipe of the same name, but brought up connotations of the rough and tumble gold rush era of the mid-1800s in the US. With that idea in mind, the packaging shape referenced gold bullion bars, and I wanted all imagery to have a rough, lithographic feel of the printing processes of the era.”

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Plant Your Dreams and Let Them Grow

January 14, 2011 | 9 Comments

Designed by Sophia Georgopoulou | Country: Greece

“The actual tulip flowers and their unique names (e.g. Red Emperor, Pink Diamond, Sweetheart, etc.) inspired me to create a series of ecological and interactive self promotion package-gifts for 2011 containing tulip bulbs. The illustrations created on the packs were inspired by the name of each unique tulip.”

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Meteor Merlot

January 13, 2011 | 7 Comments

Designed by WORK Labs | Country: United States

“Being inspired by the name Meteor, we chose to mimic a star-filled night sky. The 360 degree print on the Merlot bottle is the only one we’ve ever seen that covers 100% of the bottle. And because of the process of how they are printed, each bottle ends up being a little different than the last.”

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Kent Brushes

January 13, 2011 | 0 Comments

Designed by Kent | Country: United Kingdom

“Kent is the world’s oldest brush manufacturer, and luckily seen by most as the world as the finest brush makers. We have been making our products for 234 years (founded in 1777!). We sell our brushes globally and employ about 28 staff.

One of our ranges is called ‘FINEST’ – these brushes range from £20-£45 and are all hand finished wooden brushes. The current pack had many issues that desperately needed addressing, they were hard to open, they were susceptible to tearing and damage, it was hard for customers to identify which brushes were for men and which brushes were for women, they were a nightmare to construct, in some cases the company logo was wrong, the list goes on…”

We are honoured to exclusively showcase this great work from a company with such pedigree on Lovely Package.

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Society27

January 12, 2011 | 10 Comments

Designed by Society27 | Country: Germany

“The idea behind Society27 is to create a global product based community, where every member can work and influence on the future products. Every item would be manufactured in only 27 pieces.

For Sneaker/Shoe Model No.1, our first product, we used high quality suede, leather lining and for the packaging we created a wooden box. The project has been in development for quite some time now and we believe it’s time to show it to the world.”

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Vaspiatta Coffee

January 12, 2011 | 1 Comment

Designed by Diferente | Country: Poland

Warsaw based Diferente created these packages for Vaspiatta Coffee’s finest blend of Arabica coffee beans.

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Lovely Package

Curating the very best packaging design


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