January 11, 2011 | 7 Comments
Designed by Lorenzo Ottaviani | Country: United States
“Cavalierino is a small winery in the beautiful high hills of Poggiano within a stone’s throw from the historical towns of Montepulciano and Pienza just south of Siena, Tuscany, Italy. 155 prime acres of vineyards, olive groves, woods and cypress trees are bathed in a soft, golden Tuscan light.
“It is very difficult for a new small winery to emerge in the prime wine producing region of Tuscany. My strategic approach embraced such a handicap with enthusiasm – says Creative Director Lorenzo Ottaviani.
“Under my vision, Cavalierino – little horse in Italian – became a metaphor for David against Goliath: the underdog against the powerful and Tuscan wineries. Cavalierino’s wine production is small but the wines have a great personality and are getting noticed by the critics and the public. I designed the Cavalierino’s brand and packaging to be highly distinctive with a clean, fresh, colorful language that is a complete departure from the rhetorical designs employed by the established wineries. In a store environment Cavalierino’s wines command shelf-attention and once you taste them then you fall in love.”
January 10, 2011 | 2 Comments
Designed by Mats Ottdal | Country: Norway
Frisk is a drinking yogurt designed for young children who don’t like milk which uses bright colours and happy fruit-shaped characters to appeal to the target audience. Some of you may remember Mats’ birdy juice concept, which we featured last year.
January 10, 2011 | 5 Comments
Designed by Progress Packaging | Country: United Kingdom
These boxes were designed for Real Art Press to hold limited edition books on the Rat Pack and Bill Gold: PosterWorks.
January 10, 2011 | 0 Comments
Designed by Heesun Kim | Country: United States
“Artist Edition Clif Bar: The goal was to create a limited artist edition Clif Bars for two of the flavors. As seen by “Cool Mint Chocolate” and “Cranberry Apple Cherry” flavors, the color palette reflects on the flavors. The concept was to show ordinary animals doing extraordinary things with the help of Clif Bars.”
January 9, 2011 | 1 Comment
Designed by Kiss Miklos | Country: Hungary
“Márton, a very small, family run winery approached me to create an attractive label design for their Christmas edition of selected red wines.
I designed a logotype which is organic (like the grapes), classic (like traditional calligraphy), fresh, youthful, and memorable all at the same time.”
January 7, 2011 | 1 Comment
Designed by Boelter + Lincoln | Country: United States
“Lakefront wanted a way to showcase their ever changing 22oz “Brewers Series” beers that they continually keep developing, which are normally sold one bottle at a time. With the Lakefront 88 (88oz of total beer) customers are able to try 4 different beers for a cheaper price than buying them each separately.
The logo for the “88” came from an overhead view of the 4 bottles in the package. The design in general is meant to be fairly simple and bold to create attention on the shelf and then let the beer speak for itself. Overall the design, the size and the weight of The Lakefront 88 gives it a pretty impactful presence among the other products in the beer cooler.”
January 7, 2011 | 5 Comments
Designed by Denise Focil | Country: United States
“The renowned American designer Denise Focil has partnered with the award-winning Italian wine maker Distilleria Bottega to create a luxury and stylish wine: Amarone Bottega, Il vino Prêt-á-porter.
The bottle features a white leather label and is nestled in a white leather case embellished with debossed black lettering: a collectible piece that reminds of a vintage suitcase. The case is enriched with metal studs (the latest, hottest fashion trend) and with a metal plaque with engraved the Alpinestars by Denise Focil logo.
January 6, 2011 | 3 Comments
Designed by Fairly Painless Advertising | Country: United States
“Pure. Rare. Reborn. Original iceberg water from Greenland.”
January 6, 2011 | 9 Comments
Designed by Mark Johnson | Country: United States
“One of the five in-store brands living inside of Best Buy, Dynex has had an aesthetic following that looks like it fell out of 1989. Looking to revitalize the Dynex brand, I decided to start from the ground up, using an iso-grid as a foundation. In order to revitalize the brand I introduced a new logo as well as new reduced packaging, which contains large and easily identifiable technical drawings.”
January 5, 2011 | 5 Comments
Designed by brainCELLS | Country: Australia
“Harvey River Bridge Estate approached brainCELLS in early 2010 to work on a new premium cider range called Graci. Harvey Fresh are well known for their quality fruit so a range of cider with apple, pear and grape varieties seemed like a wise investment. The packaging of the cider reflects the tradition and heritage of the Harvey orchards that have been operating for many decades in Western Australia. The traditional look was achieved with a scraperboard illustration and a visual palette of dusty colours and vintage typefaces. The result is a cider package that will attract both experienced and in-experienced cider drinkers over the summer months. Graci is now available in liquor outlets across Australia.”