Lovely Package

Curating the very best packaging design

Tang

October 12, 2010 | 1 Comment

Designed by Streng | Country: United States

Scope: Devise a consumer experience strategy to reintroduce the Tang brand in North America. Disrupt this market category. Design Research and Development must address the core user experience. Solutions must address packaging form, visual elements and retail presence. Concept development may also address formulation, platform and logistics process.

Brand Goal: Understand and quantify the potential customer through research and observation. Understand and design a Tang brand experience by leveraging key pillars of engaging delight, iconic presentation and state-of-the-art emotional insight in a designed user experience.

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Koibito

October 12, 2010 | 0 Comments

Designed StudioMakgill | Country: United Kingdom

“In a very ‘un-British’ fashion we have been commissioned to create the identity and packaging for a range of luxury sex toys.

Targeted at customers in boutique hotels across Europe, the Koibito Lovebox is about as far away as you can get from the image of the sleazy sex shops of Soho. Koibito means true love in Japanese and our approach has been to create a brand that is proud and unashamed, a brand that celebrates the pleasure and intimacy of sex – much like the love hotels of Japan.”

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Student Work – Adrien Genevard

October 12, 2010 | 1 Comment

Designed by Adrien Genevard | Country: France | Fonts: FF DIN, Adelle, Klint

“I started making a logotype which represents this association – the bottle mixed with a fingerprint. I then added a second graphic object with lines which represents the contour lines of the “Sainte Victoire” mountains. For the packaging they wanted something modern, authentic, from the soil, something fresh and elegant.”

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Steen-Hansen

October 11, 2010 | 0 Comments

Designed by Kleivan Schnitler | Country: Norway

“As far as paint packaging goes, this example is by far the most attractive. The simple typesetting and vibrant use of colour certainly make it jump off the shelves at the hardware store. Isn’t that the objective of good retail packaging? Mission accomplished.”

Steen-Hansen is a one of the oldest paint factories in Norway (since 1932), based in Bergen.

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Yeni Raki

October 11, 2010 | 0 Comments

Designed by Pearlfisher | Country: United Kingdom

Task: To create a new limited edition Yeni Raki building on its core truth and making it more desirable to consumers in a modern context.

Scope: Brand identity, graphic design.”

Nude Bee Honey Co.

October 11, 2010 | 3 Comments

Designed by Edward Okun | Country: Canada

Nude Bee Honey Co.® was launched in 2010 by entrepreneurs Edward Okun and Jared Cantor with the aim of delivering the most delicious raw honeys produced by independent beekeepers.

Working with independent beekeepers to deliver varietal honeys means a constantly evolving product line. Different types of honey come in and out of stock based on their limited supply, which means all of the honeys we carry at any given time are limited edition.

Produced throughout Ontario Canada, packaged in Guelph and distributed from our small but efficient warehouse in Kensington Market – Toronto, Nude Bee Honey Co.® is changing the way people love honey.”

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Puro Uno

October 11, 2010 | 0 Comments

Designed by Dizen | Country: Argentina

“The concept of this wine, focused on USA market is to present a modern, elegant Malbec from Argentina. We work with white and light blue (the colors of Argentina’s flag) and also red (the color of the wine. The idea is to communicate “this is the ONE malbec from Argentina”

Salomon Exo III Calf

October 10, 2010 | 0 Comments

Designed by Petar Pavlov | Country: Macedonia

“After seeing my Doritos Packaging Concept, Salomon gave me an opportunity to create a packaging design for one of their new products Exo III Calf (Compression tights for calves) and an In-Store Display for the entire Exo Sensifit Range.”

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Louis XIII

October 10, 2010 | 0 Comments

Designed by Baccarat | Country: France

Louis XIII Black Pearl is a limited edition cognac from Rémy Martin, packaged in individually numbered dark crystal decanters. There were only 786 made, and they run for about $15,000 a bottle.

Recovery Kits

October 9, 2010 | 1 Comment

Designed by Knock Knock | Country: United States

Retro-inspired novelty tins containing gifts for a range of maladies. The cream base of the tin works well with the contrasting colour used to differentiate each gift type, and the colourful cross graphic gives the kit a tongue-in-cheek medicinal feel.

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Lovely Package

Curating the very best packaging design


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