Lovely Package

Curating the very best packaging design

Bob’s Your Uncle

August 26, 2010 | 6 Comments

Designed by Fanakalo | Country: South Africa

“Our newest design. Wine in a beer bottle! Perfect for picnics, people who don’t want to drink an entire bottle of wine in a restaurant… or just perfect for drinking straight from the bottle! Sold in South Africa for 20 Bob.”

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Killerby Merchant Trader

August 25, 2010 | 1 Comment

Designed by brainCELLS | Country: Australia

“The Killerby family were the owners of a general store in the Margaret River region in the 1970s. It was around this time that the area became populated with boutique wineries. The general store was this inspiration for this traditional wine label, with its scraperboard illustration and structured typographic treatment. The Merchant trader forms part of the Killerby range of wines that will launch in 2010.”

Confitte Billeteras

August 25, 2010 | 5 Comments

Designed by Follow Us | Country: Argentina

“We designed Confitte’s packaging by intertwining their own creative production with the design ideas that their “paper” wallet inspired us. In doing so, we proposed an eco-friendly look, and a square shape with a window exhibiting Confitte’s Tyvek wallets and their eye-catching works of recognized Argentinean artists.”

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Bols Genever Holiday Gift Pack

August 24, 2010 | 3 Comments

Designed by BMB NYC | Country: United States

“This holiday gift pack for Bols Genever is designed as an introduction to the Dutch drinking ritual known as Kipstootje. Or, translated to English, “a little head butt.”  Because of genever’s unique taste profile, the retail placement of our package is in the brown spirits section where gift packaging is generally black or dark in color. As a result, the crisp whiteness of our package stands out.

The package has an outer sleeve that slides over a complex inner structure. This structure supports the weight of the bottle and a die-cut panel which holds two small tulip glasses in place. We resisted the convention of using plastic as a protective covering, therefore, the glasses are recessed behind the wrap and their distinctive shape is used as a die-cut window. A printed piece containing recipes and brand messaging is inserted in a small compartment behind the glasses. This piece is also used as a bottle wrap for retail point of sale.”

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Rialto

August 24, 2010 | 1 Comment

Designed by STRANGER & STRANGER | Country: United Kingdom

“Rialto is a beer from El Salvador, a place famous for Mayan temples and sun worship.”

Student Work – Kristen Nethen

August 24, 2010 | 1 Comment

Designed by Kristen Nethen | Country: United States

“Zen Artisan Blends & Minerals is a cultural brand that expands in the coffeehouse and tea market. Its a brand that places its emphasis on using culture as a foundation for its products and uses organic materials to emphasize sustainability. A classic alternative to the organic coffee brands, Zen accentuates the Asian background without being cliche. Zen offers everything from coffee to home products to enhance the experience of drinking great coffee or tea within great ambiance.”

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Maison Orphée

August 23, 2010 | 3 Comments

Designed by lg2boutique | Country: Canada

“Innovation on the shelves while quenching a thrist for consumer experimentation.

Plan a brand strategy that rests on the juxtaposition of the tradition of European master oils with the modern, dynamic approach of the company’s leaders. The packaging capitalizes on the growing trend amongst consumers to use certain products for cooking and others for tasting. Two very distinct lines were created under the same umbrella brand: one line for daily use in the kitchen (functional) and another for tasting (aspirational).

Create the entire packaging of 24 products from the choice of the bottle to the labels of each line.”

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The Blonde Bombshell

August 23, 2010 | 7 Comments

Designed by Hook | Country: United States

“The idea was to create a pulp-movie like look and feel for the wine. We needed to create a fun design to complement the fruity, floral flavor of the wine and give it a look that stands out in crowded wine shops.”

Foster’s

August 23, 2010 | 3 Comments

Designed by BrandMe | Country: United Kingdom

“Heineken UK’s leading lager Foster’s has unveiled a radical branding redesign that emphasises its Australian personality and accentuates the quality and modernity of the brand.

The new look will be introduced to all brand ‘touch-points’ including packaging design, POS, customer and consumer marketing. All the new brand elements and packaging designs have been created by FMCG brand designers BrandMe and will be available in UK supermarkets and off-licences nationally from August.

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Charles Worthington

August 22, 2010 | 0 Comments

Designed by Cookchick | Country: United Kingdom

CookChick successfully won a 3 way pitch to secure the re-design project for the whole Charles Worthington Results range in September 2009. The Results range includes Shampoo & Conditioner products over 8 ‘regimes’ along with a full range of styling products and hair intensive solutions. The brand occupies a number two positioning in the professional hair care market.

The main objective of the brief was to regain a confident simplicity to the identity and packaging whilst increasing the premium positioning for the brand in an ultra competitive and increasingly noisy market. The starting point was the Charles Worthington brand identity. CookChick developed an idea from Charles himself by using just the CW letters and creating a cut-sharp brand mark. Coupled with the brand mark is a stripped back approach to the regime naming and descriptive copy. Each Regime has a clear, to the point, hair benefit USP and carries a hotspot of colour. It was agreed early on that the Charles Worthington bottle shape was unique and still carried a real point of difference on shelf. However, the new pastel & foil silver colour palette replaces the previous translucent plastic approach suggesting a more premium and sophisticated range.

The attention to detail was a critical aspect throughout this project. One example of this was adding a tactile CW logo embossing to the recessed thumb button on the lid. The overall impression in-store gives a fresh, bright & sophisticated brand feel coupled with immediate product benefit navigation.”

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Lovely Package

Curating the very best packaging design


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