Lovely Package

Curating the very best packaging design

Manaresi Winery

July 21, 2010 | 5 Comments

Designed by Mirit Wissotzky | Country: Israel

“Donatella Agostoni inherited the winery from her artist grandfather Paolo Manaresi. Coming from a family that over the years made, appreciated and collected art, to take on its tradition and cultural legacy, she decided to call the winery after him. Then, the whole design concept was created around the world of art and especially Manaresi’s art of engraving.

For example, the frame that is created, each time differently, by pressing the piece of aluminum on a bigger piece of paper. This frame became the leading component of the brand, each time it changes format and the art it contains inside. Another important component is the four colors (red, gold, silver, green), one for each kind of wine. These sometimes appear as the dot (inspired by the ‘sold’ red dot), other times they come in different rectangles formats.”

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Student Work – Jamie Prendergast

July 20, 2010 | 4 Comments

Designed by Jamie Prendergast | Country: United States

“I redesigned the Sony packaging for their Vaio, Cyber Shot and EX ear buds. While researching the company, I found a letter from the CEO to stockholders explaining that Sony products “change the way people experience the world.” This statement inspired these packages, which have an outer sleeve with die cuts of the Sony logo and the product name on the back. On the inner boxes are images of nature that relate to the products inside. I wanted the packaging to be clean and simple, but still have an exciting and smart element that would accurately reflect the personality and functionality of Sony products.”

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Blitz Tequila

July 20, 2010 | 3 Comments

Designed by Hmm! | Country: France

“Blitz is a brand that had a short lived existence in Berlin in the roaring 20s and was synonymous of the free lifestyle that prevailed at the time. It was created by Dr Karl Heinz Blitz as a declaration of love for a Mexican artist who resided in Berlin at the time. I stumbled over the brand on a trip to the Black Forest, secured the rights and the brand and redesigned the packaging. Today, according to regulations, Blitz is not produced in Germany anymore but in Jesus Maria, Mexico. today we only have the Silver quality available, but will launch reposado, anejo and extra anejo later in the year. The label design is clearly influenced by Bauhaus and Art Deco, with the stork as a feminine element to counterbalance the otherwise very masculine typo.  The bottle was inspired by the very Mexican Corona bottle, but with sharper edges as a reminder of its German origins.”

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Student Work – José Luis García Eguiguren

July 19, 2010 | 10 Comments

Designed by José Luis García Eguiguren | Country: Spain

“The main idea of this project was to create a pack that communicates an expression that describes an action or a pick up line. The expressions communicates directly to costumer inviting to experience something new. The lettering its created from the basic typography KAUTIVA and interacts with the pack, giving a modern and unique style. The abstract shapes and images evokes hair style mixed with the facial expression of the person. This product will target young people looking for a different hairstyle. It will will be printed on matte metallic containers. The limitations on this project was not to change the containers and the main name of the Brand (HAIRCARE).”

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Paraje de los Bancales

July 19, 2010 | 0 Comments

Designed by Javier Garduño | Country: Spain

“Paraje de los Bancales is the first wine of Bodegas Pastrana within the DO Arribes del Duero. This wine is elegant, different and with an unusual class. It was important that the image of this came out well, sober and elegant with an unusual class. I chose a one colour approach using lines and geometric elements simulating a wedding tie. All packaging will consist of an individual box of 3 and 6 bottles.”

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Panasonic Note

July 19, 2010 | 27 Comments

Designed by Scholz & Friends | Country: Germany

A beautifully minimal and memorable design for Panasonic Note headphones.

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Skinns

July 18, 2010 | 1 Comment

Designed by The Creative Method | Country: Australia

Brief: Potato Magics created a new generation of chip that is lighter, less fattening and ultimately healthier than the competition. Off the back of this they were able to get chips into the primary schools as part of a healthy choice range. They needed to appeal to the 5-12 year old bracket, they also needed to be bright and bold and inform children, teachers and parents about their benefits.

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Azada Organic

July 17, 2010 | 0 Comments

Designed by Carla Marin | Country: Spain

“At Azada Organic we wanted to place emphasis on the product and its Spanish origin and not on the logo itself. As such, we have decided against having the logo on the front panel as we believe it is more important to inform about the product. In order to do this, all labels are hand-written informing on how we make the oils and where we source the ingredients from. The tone of voice follows a ‘Spanglish’ style that portrays our origin and the Illustrations, also drawn by hand, convey the ‘natural and healthy’ ethos of our brand.

Furthermore, all labels are made from natural materials (95% of sugar cane fibers and 5% of hemp and linen) and all our stationary is printed using only vegetable based inks.”

Grappa Norton

July 16, 2010 | 3 Comments

Designed by Estudio Iuvaro | Country: Argentina

“Label design is not simply dressing the bottle, it implies the understanding of the product in order to design a label that will satisfy the consumer, in this case we need to communicate elegance and innovation at the same time. The label is all printed on the bottle, so we could play with the effect that produces the image printed on the glass.”

Eames Alphabet Blocks

July 16, 2010 | 0 Comments

Designed by House Industries | Country: United States

These printed corrugated cardboard boxes are beautiful while remaining functional and protective of the product inside.

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Lovely Package

Curating the very best packaging design


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