August 24, 2010 | 1 Comment
Designed by Kristen Nethen | Country: United States
“Zen Artisan Blends & Minerals is a cultural brand that expands in the coffeehouse and tea market. Its a brand that places its emphasis on using culture as a foundation for its products and uses organic materials to emphasize sustainability. A classic alternative to the organic coffee brands, Zen accentuates the Asian background without being cliche. Zen offers everything from coffee to home products to enhance the experience of drinking great coffee or tea within great ambiance.”
August 23, 2010 | 3 Comments
Designed by lg2boutique | Country: Canada
“Innovation on the shelves while quenching a thrist for consumer experimentation.
Plan a brand strategy that rests on the juxtaposition of the tradition of European master oils with the modern, dynamic approach of the company’s leaders. The packaging capitalizes on the growing trend amongst consumers to use certain products for cooking and others for tasting. Two very distinct lines were created under the same umbrella brand: one line for daily use in the kitchen (functional) and another for tasting (aspirational).
Create the entire packaging of 24 products from the choice of the bottle to the labels of each line.”
August 23, 2010 | 7 Comments
Designed by Hook | Country: United States
“The idea was to create a pulp-movie like look and feel for the wine. We needed to create a fun design to complement the fruity, floral flavor of the wine and give it a look that stands out in crowded wine shops.”
August 23, 2010 | 3 Comments
Designed by BrandMe | Country: United Kingdom
“Heineken UK’s leading lager Foster’s has unveiled a radical branding redesign that emphasises its Australian personality and accentuates the quality and modernity of the brand.
The new look will be introduced to all brand ‘touch-points’ including packaging design, POS, customer and consumer marketing. All the new brand elements and packaging designs have been created by FMCG brand designers BrandMe and will be available in UK supermarkets and off-licences nationally from August.
August 22, 2010 | 0 Comments
Designed by Cookchick | Country: United Kingdom
CookChick successfully won a 3 way pitch to secure the re-design project for the whole Charles Worthington Results range in September 2009. The Results range includes Shampoo & Conditioner products over 8 ‘regimes’ along with a full range of styling products and hair intensive solutions. The brand occupies a number two positioning in the professional hair care market.
The main objective of the brief was to regain a confident simplicity to the identity and packaging whilst increasing the premium positioning for the brand in an ultra competitive and increasingly noisy market. The starting point was the Charles Worthington brand identity. CookChick developed an idea from Charles himself by using just the CW letters and creating a cut-sharp brand mark. Coupled with the brand mark is a stripped back approach to the regime naming and descriptive copy. Each Regime has a clear, to the point, hair benefit USP and carries a hotspot of colour. It was agreed early on that the Charles Worthington bottle shape was unique and still carried a real point of difference on shelf. However, the new pastel & foil silver colour palette replaces the previous translucent plastic approach suggesting a more premium and sophisticated range.
The attention to detail was a critical aspect throughout this project. One example of this was adding a tactile CW logo embossing to the recessed thumb button on the lid. The overall impression in-store gives a fresh, bright & sophisticated brand feel coupled with immediate product benefit navigation.”
August 21, 2010 | 10 Comments
Designed by Mark Johnson | Country: United States
Some beautiful student work designed while Mark was at the Savannah College of Art and Design.
“Based in the understory of the Central American rain forest, Understory Chocolatiers is a company that cares about every step of the chocolate making process. Dedicated to making a great end product, Understory Chocolatiers takes every step into their own hands from bean to bar.”
August 20, 2010 | 3 Comments
Designed by Sara Böttiger | Country: Sweden
“Redesign of an Italian wine called Salice Salentino. In Sweden it costs approximately 7€, which is fairly cheap. When I did the research I realized that many people don’t always remember the name of the wine. They remember the taste, the design of the label, etc, but not the name. In Sweden you can only buy alcohol in places called ‘Systembolaget’. Systembolaget uses numbers on all of their bottles to identify different wines. Sometimes it easier to remember numbers than names. I wanted to use that in my design and I wanted the design to be simple and clean. The three circles are symbols that ‘Systembolaget’ uses to tell customers how the wines taste, if it’s round, rough, etc. The symbols on the label are diecut.”
August 20, 2010 | 4 Comments
Designed by brainCELLS | Country: Australia
“As one of Australia’s must successful craft breweries, Little Creatures need to keep their packaging fresh. BrainCELLS redesigned the packaging for the boutique cider, Pipsqeak in early 2010. The Pipsqueak weightlifter has made way for a vintage pushbike and apple tree. The re-vitalised packaging is brighter and bolder increasing the standout of the product on the shelf.”
August 19, 2010 | 6 Comments
Designed by Konrad Sybilski | Country: Poland
“Tea embodies peace and harmony. After removing the minimalist part of the package (a metaphor for peace), we find a clear pattern on the packaging (a metaphor for harmony). The Pattern design consists of a doily, leaves and jasmine blossoms. It is a call to nature.”
August 19, 2010 | 3 Comments
Designed by Smith & Milton | Country: United Kingdom
This simple design has a lovely vintage feel thanks to its flat red coloration and the beautiful line-art style woodpecker in a complementary hue.