Lovely Package

Curating the very best packaging design

Longview Epitome

May 16, 2010 | 1 Comment

Designed by Voice | Country: Australia

“The label takes its form from a doiley which is a reference to the types of food that are typically consumed with this variety of wine. The delicate pattern of the doiley creates a sense of elegance and quality that appeals to the target audience and visually sets the wine apart from the competition.”

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Student Work – Dennis de Leon

May 15, 2010 | 6 Comments

Designed by Dennis de Leon | Country: Canada

Freshly graduated from the Advanced Graphic Design program at Red River College in Winnipeg, Canada, Dennis de Leon has created this conceptual work for Twinings loose tea.

“The concept was to keep a light fresh, refined and royal look. Offering tea drinkers a beverage endorsed by Buckingham Palace and served for over 300 years worldwide.”

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Student Work – Tatiana Matsoulevitch

May 14, 2010 | 10 Comments

Designed by Tatiana Matsoulevitch | Country: United States

“The assignment was to design a package for any chosen product. This packaging concept for I ‘love’ honey was inspired by the honeycomb. The bottle can be reused as a long glass and the package as a decoration.”

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Mr Popple’s Chocolate

May 14, 2010 | 6 Comments

Designed by KO Creative | Country: United Kingdom

“Chocolate maker Mr Popple creates his bars using only raw cacao and organic, natural ingredients making them super healthy and super ethical. Each bar has a fun name which references the powerful nature and health benefits of the individual ingredients. These are each supported by a simple, solid graphic which is printed onto recycled card using rubber stamps and water based inks. The material for the boxes was chosen because of its rough appearance reflecting the raw nature of the ingredients. Using this technique means each time a box is printed, the graphic elements vary slightly in strength and position giving the customer a pack as individual as the handmade product inside. The chocolate bar inside is wrapped in soya based plastic, so in an all this is a totally environmentally-friendly product. Mr Popple’s Chocolate stands out as looking quirky and unique compared to the mass produced confectionery in the health food shops where it is stocked.”

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Student Work – Serhat Ferat

May 14, 2010 | 6 Comments

Designed by Serhat Ferat | Country: Australia

“For a range made to be sold mostly overseas, a playful, yet clean typographic approach was taken on the Australian cheekiness and playfulness. A range of four varieties and a carry bag was created, all in the same style.

This brief was presented by AGDA (Australian Graphic Design Association) to selected students from New South Wales with the intention to see how one brief would be differently interpreted and executed by different designers.”

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Samoa Pure

May 13, 2010 | 7 Comments

Designed by Ryan Marx | Country: New Zealand

We’re assuming that this is concept work based on the bottle and application of the design. Either way we like the simplicity, cleanliness and the tropical feeling that it evokes.

Adoré Fine Chocolate

May 13, 2010 | 4 Comments

Designed by Coba & Associates | Country: Serbia

“Adoré are hand-made chocolates and as such fall under the category of higher quality status both in terms of product quality and packaging design, as well as consumer communication. Bearing in mind the active period in the development of the brand, we needed to create packaging for a new product – the chocolate tablet. The idea was to come up with packaging for 10 different flavors.

Each flavor got its own look and name! Whether it is Crunchy Mint or Orangella, each flavor received a specific packaging which are (from a production standpoint) very specific in this region. Using thermal block foil, laser-cut paper and special printing techniques have resulted in designs that communicate that Adoré Chocolate provides more than just taste – it is a brand that takes you on a journey.”

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Off The Leaf

May 13, 2010 | 8 Comments

Designed by A|D Creative Group | Country: United States

“The goal for Off the Leaf was to create an experience where the packaging and the customer interact. The customer becomes part of the packaging experience by getting to choose their own combination of cup and sleeve design. This engagement allows the customer to have his or her own unique experience each time they order a cup of coffee. As hundreds of new coffee products are being marketed to the masses daily, it’s those that generate enough buzz that find their way into the fabric of an audience. The opportunity to design a bold experience, has lead the new brand to successfully balance a premium product with customer interaction.”

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1000 Paladares

May 12, 2010 | 1 Comment

Designed by Aetlier Nunes e Pã | Country: Portugal

“1000 paladares” (meaning – “a thousand flavors”) is a gourmet brand strongly related to Douro Wine Region, a unique demarcated region in Portugal famous for the Port wine industry, and the origin of the ingredients used in all the brand products. To reflect this attitude towards the selection of ingredients, the products are divided by color (green for the salty and red for the sweeter) as two of the possible thousand flavors. Likewise, the wine leaf is the base element as a reference to its origin.

As a logo, the numerical “thousand” allows to create nice solutions for the communication materials repeating the “0” zero. The packaging (both cookies and marmalade ) is highly versatile in the way that it allows the creation of different displays for the product by combining its different sides. The goal was to create an image for the brand that reflects its strong personality as well as to create a fresh and strong approach to the gourmet products in the Douro Wine Region. The client was also looking for a simple solution to distinguish the products and a packaging that allowed it to be displayed in various ways.”

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Williams-Sonoma

May 12, 2010 | 2 Comments

Designed by PhilippeBecker | Country: United States

Brand identity and packaging of Williams-Sonoma food and beverages using a warm, friendly colour palette and a variety of processes such as foiling, die cutting and blind embossing to add a luxury feel to the products.

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Lovely Package

Curating the very best packaging design


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