May 27, 2010 | 6 Comments
Designed by Rockit Science Agency | Country: United States
“The term “Devil’s Weed” was used by the Spanish Inquisition to discourage the use of tobacco. Based on this rich history, Rockit Science Agency took an old world approach to the design and development of this new cigar line.
The idea came from brainstorming the idea of what mephistopheles or “the devil” would package a cigar into in order to pursued the consumer to smoke his cigars. We realized he would want it to be subtle and not flashy, therefore the idea behind the look of the brand, using basic materials to create a unique and cohesive brand. Specially designed cedar boxes, handmade in the Dominican Republic, would double as packaging and point of sale display units.
Special cigar bands utilizing authentic gold powder and special printing processes were also used.”
May 27, 2010 | 3 Comments
Designed by Niedermeier Design | Country: United States “Queen Mary Tea began as an upscale boutique cafe where patrons could enjoy full leaf teas from around the world while being immersed in a Victorian-style ambiance. Now they were looking to expand their customer base by selling premium tea products in high-end spas, hotels, and restaurants. As the name suggests, celebrating England’s rich tradition of midday tea is what first inspired the creation of this gourmet brand.
Carrying this original vision through to their packaging would be essential to achieving consistent brand representation. New flavor-based iconography and a distinct color palette were used to distinguish the various tea groups and helped clarify customer choice. A revised logo designed specifically for use with embossing and foil-stamping would allow for that extra special touch on thank you cards, invitations and other brand correspondence.”
May 27, 2010 | 2 Comments
Designed by Cue Inc. | Country: United States
“Southern Comfort is a liqueur that was originally created by a bartender in New Orleans in 1874. Unfortunately, the brand had lost that genuine connection to it’s origin, but we’ve used the city as inspiration for our work.
From imagery to iconography to typography, Southern Comfort is rooted in the culture of New Orleans. Little discoveries and idiosyncrasies of the place show up in the design details. Juxtapositions of new and old, bold and refined, familiar and unexpected, all contribute to delivering a sense true to New Orleans, where something surprising and new might be around the next corner.”
May 26, 2010 | 4 Comments
Designed by Amrita Marino | Country: United States
“This project’s purpose was to take a product from a 99 cent store and repackage it as a luxury brand. I chose a toothpick for the project. My research indicated that the toothpick used to be a luxury item in Europe during the renaissance and simply created a brand based on that idea. I selected the name Princess and the Pick as a tangential reference to the Princess and the Pea, the fairy tale by Hans Christian Andersen. The basic story is that of an Italian princess and her marriage dowry that consisted of scented toothpicks. This heritage is still continued in the brand today.”
May 26, 2010 | 3 Comments
Designed by Base | Country: Belgium
“You might not know if from the outside, but inside the doors of the stately residence at Graanmarkt 13 in Antwerp is a home where everything is for sale. Spread across three floors, the homey boutique brings together a curated world of fashion, furniture, jewelry, and design objects, from producers ranging from established houses to cutting-edge designers. On the first floor there’s a flexible space for exhibitions and presentations. A restaurant serves up the culinary creations of renowned chef Seppe Nobels, while an outdoor terrace cafe gives visitors a place to relax with a glass of Champagne. Co-founders Ilse Cornelissens and Tim Van Geloven live on the top floor with their son and their dog George. Says Ilse, “Our home, in a way, is open to everyone.”
May 26, 2010 | 1 Comment
Designed by Milk | Country: Sweden
“Quickoven is a vending machine company that serves hot food in less than 90 seconds, around the clock. Since there is no human encounter involved, we decided to personalize the experience of ordering and receiving your meal. We did so by giving the machine and packaging a voice of it’s own, adding a bit of charm and humour to the process.”
May 25, 2010 | 3 Comments
Designed by Voice | Country: Australia
“Rio Coffee has been hand roasting Australia’s favourite Coffees since 1964, with 14 varieties already in their portfolio. The aim was to create a premium coffee product that reinforced Rio Coffee’s longevity in the coffee industry and evoking a sense of nostalgia by looking back at the birth of the brand.
The aim was to create a premium, contemporary solution whilst maintaining a style reminiscent of the 60s. The design is influenced the by colours and patterns of the 60s. It uses simple geometric shapes and colours to represent the rising aroma and steam from a cup of coffee. Tin was chosen to package the coffee as to reinforce its connection to the past as well as underpin its premium status.”
May 25, 2010 | 4 Comments
Designed by Cari Caldwell | Country: United States
“The concept for my packaging is a retro feeling coffee. It is a series of coffee that uses the onomatopoeias for the various blends of coffee, such as Cock-a-doodle-doo for breakfast blend. The brand name I made up was Java Nest Coffee because of the bird theme. This was an open project for my student portfolio, and was awarded ‘Best Packaging’ in Texas Tech’s senior portfolio show for Communication Design.”
May 25, 2010 | 3 Comments
“Just in time for summer, women’secret has launched a line of suncare products. An extension of the label’s w’eau, the line features three products: sun lotion, after-sun cream, and facial suncream. We’ve designed the packaging for the set, using clear, minimal graphics and color so that nothing gets in the way of your rays.”
May 24, 2010 | 3 Comments
Designed by Voice | Country: Australia
“Wineries will sell cleanskins to dump excess or unwanted wine stocks and do so to avoid the negative consequences of discounting their existing brands. With a price point of $5.99 AUD, Back Label wine competes in the cleanskin wine market. Due to the price point we were required to work with a extremely limited design and production budget.
The solution works on 2 levels, both of which utilise the brand name. As a front label, Back Label appears backwards, however when the bottle is rotated and the label becomes a back label, the brand name appears correctly. As the wine is consumed Back Label becomes clearer as the magnification decreases.”