Lovely Package

Curating the very best packaging design

64 by Rio Coffee

May 25, 2010 | 3 Comments

Designed by Voice | Country: Australia

“Rio Coffee has been hand roasting Australia’s favourite Coffees since 1964, with 14 varieties already in their portfolio. The aim was to create a premium coffee product that reinforced Rio Coffee’s longevity in the coffee industry and evoking a sense of nostalgia by looking back at the birth of the brand.

The aim was to create a premium, contemporary solution whilst maintaining a style reminiscent of the 60s. The design is influenced the by colours and patterns of the 60s. It uses simple geometric shapes and colours to represent the rising aroma and steam from a cup of coffee. Tin was chosen to package the coffee as to reinforce its connection to the past as well as underpin its premium status.”

Student Work – Cari Caldwell

May 25, 2010 | 4 Comments

Designed by Cari Caldwell | Country: United States

“The concept for my packaging is a retro feeling coffee. It is a series of coffee that uses the onomatopoeias for the various blends of coffee, such as Cock-a-doodle-doo for breakfast blend. The brand name I made up was Java Nest Coffee because of the bird theme. This was an open project for my student portfolio, and was awarded ‘Best Packaging’ in Texas Tech’s senior portfolio show for Communication Design.”

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Women’secret Suncare

May 25, 2010 | 3 Comments

Designed by Base | Country: Spain | Fonts used: Chalet

“Just in time for summer, women’secret has launched a line of suncare products. An extension of the label’s w’eau, the line features three products: sun lotion, after-sun cream, and facial suncream. We’ve designed the packaging for the set, using clear, minimal graphics and color so that nothing gets in the way of your rays.”

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Back Label

May 24, 2010 | 3 Comments

Designed by Voice | Country: Australia

“Wineries will sell cleanskins to dump excess or unwanted wine stocks and do so to avoid the negative consequences of discounting their existing brands. With a price point of $5.99 AUD, Back Label wine competes in the cleanskin wine market. Due to the price point we were required to work with a extremely limited design and production budget.

The solution works on 2 levels, both of which utilise the brand name. As a front label, Back Label appears backwards, however when the bottle is rotated and the label becomes a back label, the brand name appears correctly. As the wine is consumed Back Label becomes clearer as the magnification decreases.”

Leatherback Self Promotion

May 24, 2010 | 2 Comments

Designed by Niedermeier Design | Country: United States

“With summertime approaching, Leatherback wanted to create a self-promotional piece advertising the purchase of a new printing press and the expansion of their production capabilities. Having a sweet tooth of their own, the owners liked the idea of sending out nostalgic candy in small gift boxes. On a slow Tuesday afternoon, who doesn’t like a little something sweet to help get them through the rest of the day?”

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Student Work – Vitor Saleh

May 24, 2010 | 2 Comments

Designed by Vitor Saleh | Country: United States

Thanks to Vitor for sending in some of his student work. Vitor will soon be graduating from New York’s Fashion Institute of Technology.

“Mayberry Market takes the consumer on a serene walk to a place where food is healthful and delicious.”

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Student Work – Diego Aguilar

May 23, 2010 | 11 Comments

Designed by Diego Aguilar | Country: Brazil

A collection of work from Brazilian packaging design student Diego Aguilar.

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Student Work – Jean-Maxime Landry

May 22, 2010 | 3 Comments

Designed by Jean-Maxime Landry | Country: Canada

A packaging solution playing off the alphabet, creating a product akin to alphabet soup, only in tofu form.

via UQAM

Student Work – Daisy Dayoung Lee

May 22, 2010 | 7 Comments

Designed by Daisy Dayoung Lee | Country: Korea

“The concept of this herbal tea packaging design is to attract young and beauty-oriented target audience’s attention. It has 9 different colors based on different natural flavors, and is designed for purchasing individually or/ and all together. The logo has been inspired by Korean pronunciation of The’ de The’ in French, which means Tea of Tea in English.”

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BBQ Post 401 Invitations

May 21, 2010 | 3 Comments

Designed by The Republik | Country: United States

“To invite attendance at the May 13 pre-opening press party for quick-service restaurant BBQ Post 401, Fredericksburg, Va., advertising agency The Republik, Durham mailed out dozens of plastic-sealed “Field Preparedness Kits,” each containing what appeared to be a military MRE (Meal Ready to Eat).

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Lovely Package

Curating the very best packaging design


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