Lovely Package

Curating the very best packaging design

Moma

June 8, 2010 | 1 Comment

Designed by Pearlfisher | Country: United Kingdom

“Launched in 2006, Moma challenged the ‘coffee and croissant’ breakfast by producing healthy, energising and delicious take-away breakfast options based on a version of the ‘bircher muesli’. From one initial stall at Waterloo station, Moma now has eight custom built stalls in Central London railway stations and also supplies many other outlets, offices and business including Virgin Atlantic, the BBC and Selfridges.

Pearlfisher Creative Director Natalie Chung, said, “The brand has done phenomenally well in a relatively short space of time but needed to create greater stand out and impact. We took the power of the language and robustness of political campaigns as our ‘muse’ and essentially created a ‘ call to action’ element within the packaging and identity. The new colour palette is natural and foody but the design and typography is deliberately bold, direct and motivational to reflect the single-minded nature of the food offer.”

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Gourmet Settings Høverkraft

June 8, 2010 | 1 Comment

Designed by Monnet Design | Country: Canada

“To introduce Gourmet Settings’ bold new line of Høverkraft dinnerware we decided to highlight the beauty and simplicity of the pieces. High-contrast, close-up photographs do the talking on the front of the box. Informative, no-nonsense copy on the sides explains the features of the dinnerware as well as the steps taken in designing and manufacturing each piece. The straightforward elegance of the box sets it apart from the cluttered look of the competition.”

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Skullcandy Stack

June 8, 2010 | 10 Comments

Designed by Skullcandy | Country: United States

Zach Ludlow, Art Director for packaging at Skullcandy sent us his latest creation. With treatments such as blind debossing, spot gloss varnish and a drawer to house the headphones, this packaging pulls out all the stops.

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Finca Nueva

June 7, 2010 | 1 Comment

Designed by (calcco) | Country: Spain

“Development of packaging for a new brand of Rioja. Fresh design, funny, original, and away from the stereotypes of Rioja: Finca Nueva (pleasure wines). The concept responds to a new understanding of wine, both in their process and on the way to enjoy it.”

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Hairy Bikers

June 7, 2010 | 3 Comments

Designed by Here | Country: United Kingdom | Font used: Bureau Grot

Some new work from UK based Here Design. Fun type driven packaging for Hairy Bikers potato crisps. Incorporating the foil substrate into the design is a nice and subtle touch.

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Student Work – Miles Cartwright

June 7, 2010 | 4 Comments

Designed by Miles Cartwright | Country: United States

“This was an assignment to re-brand a major coffee company. I tried to give it a more classic look to help it stand out.”

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The Good Earth Food & Wine Co.

June 6, 2010 | 1 Comment

Designed by Insite Design | Country: Canada | Fonts used: Mrs Eaves

“Truly the health of a wine region is measured by what exists in the spaces between the vines. Niagara has a very healthy and quickly growing region thanks to pioneers in food and experience culture like Nicolette Novak of the Good Earth Cooking School located in the Beamsville Ontario tender fruit belt and respected viticultural area.

After a successful 15 or so years of creating and building one of the regions most exciting farm to table cooking experiences, Nicolette was itchy to throw her hat into the wine arena. With the delicate urging of her peers including Ed Madronich of famed Flat Rock Cellars in Jordan, Nicolette was convinced to go for it in a brand perspective and approached us to look at repositioning her well know identity while also coming up with brand extensions for her wine and food packaging.

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Student Work – Daniel Brokstad

June 5, 2010 | 1 Comment

Designed by Daniel Brokstad | Country: Australia

Daniel Brokstad who is currently studying Communication Design at RMIT University, Melbourne, Australia sent in a selection of some of his beverage packaging design projects.

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Student Work – Silje Blænes

June 4, 2010 | 2 Comments

Designed by Silje Blænes | Country: Australia

“Premium London dry grin, with an emphasis on cinnamon. Made in South West 4 Clapham London, therefore the name.”

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Mack Cider

June 4, 2010 | 9 Comments

Designed by Tank Design | Country: Norway

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market.

Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.”

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Lovely Package

Curating the very best packaging design


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