Lovely Package

Curating the very best packaging design

Thérapie Pour le Moral

March 10, 2010 | 1 Comment

moral

Designed by Samy Halim | Country: France

Concept work from designer Samy Halim.

“Thérapie pour le moral is a little joke, that means this brand can buck up the moral of the person if she was in a sad mood. I was inspired by the packaging design of the last century, but I wanted to keep in mind some modern and actual codes.”

Oracle Organics

March 10, 2010 | 2 Comments

oracle

Designed by Fenetik Design | Country: Australia

“When we originally sat down with Oracle, the company had been in production for a little over a year, and with products starting to fill local and national grocery store and cafe shelves, they were ready to take a look at strengthening their labels and packaging.

After looking at the previous bottle, which had a bit of a busied pattern effect on an opaque wrap around label, the objective for our design seemed clear – to produce packaging that let the richness of the juice shine through. By allowing the juice to provide all of the needed colour, we were able to utilise minimal white text as the display for the company branding and juice variant details. In doing so, we were able to “fill up” the logo with the product itself. As the juice colour becomes the signifier for the variant, customers can easily spot their flavour on the shelf, and in their side by side combination, the entire range starts to take on the effect of a little fruit and vegetable garden ready for picking.”

Vintage Packaging – Soda Labels

March 10, 2010 | 2 Comments

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Designer: Unknown | Country: United Kingdom

We came across these beautiful soda labels on designer Jane McDevitt’s Flickr and just had to share them.

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IKEA Food

March 9, 2010 | 1 Comment

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Designed by Stockholm Design Lab | Country: Sweden

“Stockholm Design Lab created a design and packaging concept for IKEA when the company combined its various food and catering units under the joint name IKEA FOOD. The packaging concept is for a range of food products sold under the IKEA FOOD label, expressing the key values: reliable, good quality and Swedish. The package design is based on three approaches – photographic, graphic and transparent.”

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Kashi Lean Cereal Concept

March 9, 2010 | 3 Comments

kashi

Designed by Patrick McKeever | Country: United States

A concept to replace the standard cereal box with a lid which doubles as a portion control device.

Student Work – Marc Monguilod

March 8, 2010 | 9 Comments

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Designed by Marc Monguilod | Country: Spain

Marc Monguilod uses nature as a metaphor for tools and other home items.

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Pantone Paint

March 8, 2010 | 13 Comments

pantone

Designed by Samy Halim | Country: France

Concept work from designer Samy Halim.

“A paint can concept, imagined for the color lovers and those who are seeking a Pantone reference on their wall. Myself, when I want to choose a color for my house, I look on the Pantone guide before going to the paint shop.”

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Anne Mette Fisker Langkjer Scarves

March 8, 2010 | 1 Comment

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Designed by Lotta Nieminen | Country: Finland

“Packaging design for a limited edition of 20 scarves by Danish designer Anne Mette Fisker Langkjer.”

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Student Work – Drew Hamlet

March 7, 2010 | 2 Comments

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Designed by Drew Hamlet | Country: United States

Beringer Vineyards – line of wines targeting 21-30 year olds. Used humor to show easy food pairings, sparking interest in the possibilities of dinner options.”

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Thymes Ambersweet Orange

March 6, 2010 | 0 Comments

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Designed by Zeus Jones | Country: United States | Font: Fling

“The Thymes Ambersweet Orange fragrance line is a wholesome blend of orange blossom, yogurt, and humectant honey. The color choice echoes the product’s warm, enveloping quality while the illustrations convey the sweetness of orange blossoms and honey.”

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Lovely Package

Curating the very best packaging design


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