June 1, 2010 | 7 Comments
Designed by Subplot Design | Country: Canada | Fonts: Portago (customized), Franklin Gothic, Caecilia
“Founded in 1997, Level Ground Trading of Victoria, BC is dedicated to trading fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. Level Ground selected Subplot Design to examine their brand and packaging system and help the company connect with a broader consumer audience.
The packaging platform takes the thought further: the producer is the real hero. Celebrated with intimate, inviting photography “in situ”, the farmers grace innovative zip-locking, authentic kraft bags, with a label that declares Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. From the most prevalent 300g bags, to 2lb club-store bags, 5lb coffee store “eco-cubes”, and 6 and 12-pack shipper displays, the brand comes alive consistently but with rich variation to tell the whole story of Level Ground.”
June 1, 2010 | 1 Comment
Designed by Constantinos Spaliaras | Country: Greece
Premium Greek wine in bag-in-box designed by Constantinos Spaliaras.
June 1, 2010 | 3 Comments
Designed by Gonzalo Perez Otero | Country: Uruguay
“Linea Rossa is a red wine produced in Uruguay and made with an italian wine grape variety called Sangiovese. My idea was to make a modern and fine wine using red lines, which symbolizes this particular grape variety.”
May 31, 2010 | 2 Comments
Designed by BLOW | Country: Hong Kong
“We have created the name and packaging design for a new product of Buffy’s Bakery. Souffy Snow is a souffle-like cake that needs to be kept in the fridge. Different labels will be used for different flavors.
The simple and modern packaging design effectively delivers the feeling of the product – Souffy Snow.”
May 31, 2010 | 3 Comments
Designed by Christine Clayton | Country: United States
“Crayola has a lot of brand equity in their color names. I wanted to create a series of packaging (here: forest green, mod magenta, and purple mountain magesty) which playfully accents these color names.”
May 30, 2010 | 3 Comments
Designed by PikARTZö | Country: France
French designer PikARTZö pairs colourful geometric patterns with rich black for Beö body lotion.
May 29, 2010 | 2 Comments
“8th Continent is a family-owned dairy in California that sources its beans domestically and makes it’s milk in small batches. There are other flavours available, each one represented by a colour variation. If you’re based in America and of school age then head over to 8th Continent for your chance to have your work featured on a carton and your school could receive $1000 for its arts dept.”
May 28, 2010 | 4 Comments
Designed by Anagram | Country: Mexico
“Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.
For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.
White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.”
May 28, 2010 | 8 Comments
Designed by Mónica Yrarrázaval | Country: Chile
“Buka is a line of antipasto gourmet created to enjoy at every hour, with more than 8 different flavors.”
May 28, 2010 | 9 Comments
Designed by Webb deVlam | Country: Australia
“Webb Scarlett deVlam Australia were commissioned by Alexanders Wines & Spirits to redesign Baboushka. Alexanders identified a space within the spirit market to ‘bridge the gap’ in price point between budget and premium Vodka. The bottom shelf, mid priced Baboushka brand was mediocre in both design and packaging. The product was far more superior than its branding and packaging. WSdV built an emotional brand story around the existing ‘Baboushka’ name avoiding Russian vodka inspired cliches.