Lovely Package

Curating the very best packaging design

ANON Jewellery

May 4, 2010 | 3 Comments

Designed by Pearlfisher | Country: United Kingdom

“ANON was specifically created to challenge and stand out in a very tired and clichéd premium diamond jewellery market founded on the “diamonds are forever” sentiment.

Pearlfisher’s approach was to confront this sentiment and turn it on his head by focusing on the person, moment or occasion rather than on the diamond. ANON references unknown authors of love, poetry and folktales ­ its understated and ambiguous nature allows the brand to take a step back, putting the consumer in the spotlight. This is reflected in the new strapline: ‘every story has a diamond’.

The ANON identity is a simple triangle, echoing an ‘A’ shape, and representing the facets of a perfect diamond/ perfect balance of life. Each of the two bespoke packaging boxes comes wrapped in an ‘origami’ style outer, which then reveals a box with a triangular shaped key inset into the lid. Removing this key and inserting it into the lock springs open the box to reveal the jewellery.”

Cashburn

May 4, 2010 | 0 Comments

Designed by Mash | Country: Australia

“The first wine release from wine producer Burn Cottage. The producers have patiently set up a biodynamic vineyard from scratch. A lengthy process that in time will see them reap the benefits. However, in the short term, this sort of approach can be seen as an overly expensive exercise, a ‘cashburn’ project. Hence the wine ‘Cashburn’ was created with hand drawn illustration on an uncoated paper stock. Stay tuned for the Burn Cottage branded wines”

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ZOÉ – Limited Edition Box Set

May 4, 2010 | 3 Comments

Designed by Sociedad Anonima | Country: Mexico

“We were asked to design this limited box set edition for mexican rock band ZOÉ. The hand-drawn artwork was inspired by The Beatles’ Revolver and was based on  an actual photo shoot of the band. The set contains the band’s 3 previous album releases on 12″ vinyl plus a revisited album of their latest studio recording Reptilectric, with remixes by artists such as Mad Professor, Schneider TM, Colder and Sebastien Tellier, also illustrated by hand.”

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Student Work – Kenny J. Huang

May 4, 2010 | 0 Comments

Designed by Kenny J. Huang | Country: Canada

“4th is a one-of-a-kind kitchenwarestore located on West 4th Avenue in Kitsilano, Vancouver BC. All their goods are carefully handcrafted and unique. Each package tells a unique story about the products.”

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Anti Smoking Cigarette Pack Concept

May 3, 2010 | 17 Comments

Designed by Reynolds and Reyner | Country: Ukraine

“People are dying throughout the world of diseases caused by smoking. This package concept shows how close this problem is to us. As every day each smoker carries this problem in his/her pocket. They carry death.”

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Lucifer’s Elixir

May 3, 2010 | 7 Comments

Designed by Tower of Babel | Country: United States

“Lucifer’s Elixir is a self-promotional piece that I produced and handed out to colleagues and confidants. Each swing-top bottle included a vintage skeleton key and a booklet explaining symbology, numerology and other “secrets of the universe”. It was meant to invoke an initiation into a secret society a la the Freemasons or Skull & Bones. What better to ponder the meaning of the universe than some nice bourbon whiskey!”

Auténtico Tequila Alacrán

May 3, 2010 | 11 Comments

Designed by Sociedad Anonima | Country: Mexico

“Auténtico Tequila Alacrán (ATA) – Authentic Scorpion Tequila. This is not a brand or some product created by a transnational corporation. Instead, it was made by a group of friends in Mexico City, who rebelled against the status quo and created this unconventionally pure white spirit concealed within a matte-black bottle. The special and rubbery (some say velvety) “Soft Touch” finish is a unique  texture, never before applied on a tequila bottle, or any other that we know of.  The shape was inspired by a canteen crossed with a liquor flask and Its rugged skin makes it the ultimate urban trend. The tequila is absolutely delicious by the way.”

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Delights of Sweden

May 2, 2010 | 3 Comments

Designed by A-B-D | Country: Sweden | Fonts: Rosewood Fill, Snell Roundhand

“If you’ve got a crisp bread that actually’s got flavour, you’d be a fool not to put it in the heart of the brand strategy and packaging concept. So that’s exactly what design agency A-B-D did.

The task of creating a new brand in one of the most traditional categories in the Swedish food markets isn’t that easy. Especially not when the world leader is Swedish with nearly 70 % of the market and Swedes eat more crisp bread then any one else, making it as Swedish as IKEA and the traditional design nothing you muck about with.

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Tupelo

May 1, 2010 | 8 Comments

Designed by Mash | Country: Australia

“Tupelo, the birth place of Elvis, known for it’s savage floods, Tupelo trees and now, a new wine brand. Wayne Anderson (aka Killibinbin) wanted to set up a new boutique winery, Tupelo. A producer of limited production fine wines. The idea; simple photographic underwater imagery, of an Elvis inspired character, surrounded by the flood waters of the king’s home town; an imaginative reflection of the flooded market for Australian wines.

The Identity has been left in a simple text form to let the striking imagery work as a part of the branding across packaging and other applications. Keeping the logo simple meant the 2 elements of logo and imagery did not compete with each other, rather, they work together to create Tupelo’s visual identity.”

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Student Work – Sofie Platou

April 30, 2010 | 1 Comment

Designed by Sofie Platou | Country: Norway

Type and icons decorate tea boxes and coffee cups in this conceptual branding project.

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Lovely Package

Curating the very best packaging design


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