July 24, 2010 | 2 Comments
Designed by Klingsholm / Larsen / Saguate / Ekern / Aas
“The challenge was to pick a typical Norwegian product and redesign the packaging for international launch, primarily in France. Pay attention to cultural differences and design the package so that it stands out in the typical french retail environment.
We chose to promote the already well known Norwegian salmon. As this is an already popular product in France, we decided to focus on a specific type of prepared salmon called Gravlaks. In addition to a standard package containing the usual sliced pieces, we also designed a longer, narrower package containing smaller slices ready to eat. The project was exhibited in France at Axe Sud, a french school of graphic arts and visual communication.”
July 23, 2010 | 13 Comments
Designed by Niklas Hessman | Country: Sweden
“A kind of taste pack for oatmeal. This package contains the right amount of oatmeal with added sugar and salt. You break your BREAK FAST pack over a bowl, add water and cook in the microwave. Then you can tentatively serve with cold milk. The idea is to target a new audience that otherwise would not eat oatmeal, but also to those who are usually in a hurry in the morning and tend to skip today’s most important meal, breakfast. Break it fast and have a BREAK FAST!”
July 23, 2010 | 3 Comments
Designed by Adrian Gilling | Country: United States
“This project is a conceptual design for a Malbec wine packaging called “VIN”. I chose to incorporate strong angles and metallics, and to work within a simplistic color palette to draw on the crisp nature of the wine.”
July 23, 2010 | 1 Comment
Designed by Robinson Cravents | Country: Colombia
“The Metrio Coffee identity was first inspired by the classical vintage themes of ancient Greece (the Athenian owl and olive branches) and later combined with a modern yet simple design. The word Metrio is derived by the most common way Greeks drink their short black coffee – METRIO – meaning short black with one sugar (medium sweetness). The combination of the name, the traditional themes and selected colours (brown, coffee, silver, blue, gold) compliment the overall design and gives the brand the classical, fresh and simple perspective it requires to make its mark.”
July 22, 2010 | 2 Comments
Designed by Tass Gyenes | Country: Australia
“Although Lansdowne has been making juice for years, the ’09 Savvy was going to be their first release to the masses. They wanted to make every one count, so individually numbered the short run of 1160 as they rolled off the line. This gave them a limited number of random, loved or lucky numbers – designed to take to the bingo and simply get lucky with.”
July 22, 2010 | 3 Comments
Designed by Blow | Country: Hong Kong
“Luckipocki is a young and fashionable tote bag brand. Their products are sold on-line. Therefore, the products need a package that can be mailed. We have designed an envelope which has a very bold tote bag graphic. The red tote bag graphic is eye-catching and clearly deliver the brand nature. This packaging can be easily recognized in a chaotic mail environment.”
July 22, 2010 | 2 Comments
Designed by Province | Country: Russia
“In days of old Russian noble people used to keep monkeys for opening bottles with champagne. It was a very popular amusement to have a monkey opening a bottle with champagne. When a monkey opened a bottle, champagne started splashing under pressure from the bottle. The monkey started screaming and trying to close the bottle with the legs. The monkey was trying to stop champagne splashing, which only made champagne splash more… ”
July 21, 2010 | 1 Comment
Designed by The Creative Method | Country: Australia
“Brief: The brief was to create a limited edition secondary pack to celebrate the Chinese New Year in 2010, The Year of the Tiger. The pack needed to reflect Asian premium cues and a ‘special occasion’ feel whilst supporting the Smirnoff core brand essence of originality, boldness and possibilities. It also needed to stand out on shelf and promote the gifting occasion.
Solution: Red and gold are perceived as premium colours in Asian culture and are also considered the colours of luck. The red background was the starting point to promote the brand, communicate the Chinese New Year and create stand out on shelf. The use of gold stylized graphics illustrate ‘The Year of the Tiger’ in a premium and sophisticated way whilst retaining the Asian look and feel required.
July 21, 2010 | 1 Comment
Designed by Bruno Misael | Country: Mexico
“Mexican freelance designer Bruno Misael was deemed the challenge to present and adapt Tequila Casa de Luna as Mexico’s national beverage to the global contemporary demands and cultural trends; and turn it into a simply different version of tequila.”
July 21, 2010 | 5 Comments
Designed by Mirit Wissotzky | Country: Israel
“Donatella Agostoni inherited the winery from her artist grandfather Paolo Manaresi. Coming from a family that over the years made, appreciated and collected art, to take on its tradition and cultural legacy, she decided to call the winery after him. Then, the whole design concept was created around the world of art and especially Manaresi’s art of engraving.
For example, the frame that is created, each time differently, by pressing the piece of aluminum on a bigger piece of paper. This frame became the leading component of the brand, each time it changes format and the art it contains inside. Another important component is the four colors (red, gold, silver, green), one for each kind of wine. These sometimes appear as the dot (inspired by the ‘sold’ red dot), other times they come in different rectangles formats.”