Lovely Package

Curating the very best packaging design

Vintage Packaging – Matchbox Labels

April 16, 2010 | 7 Comments

Designed across Europe, mid-1900s | Source: Matchbox Labels on Flickr

Vintage packaging is a wonderful source of inspiration. Due to the cost of photography and production limitations, illustration reigns supreme, producing some beautiful graphic solutions to the many different messages and advertisements printed on matchboxes during this era. Check out a few designs that caught our eye below.

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Student Work – Swann Marchon

April 16, 2010 | 5 Comments

Designed by Swann Marchon | Country: Austria

A packaging concept for HB pencils which doubles as a container and is intended to be displayed on ones’ desk. Considering art and design supplies are largely geared towards creative people it is constantly surprising how dreadful their packaging solutions can be. We’d love to see more of this sort of simple, functional design hitting art store shelves in the future. To solve the problem of mandatory labeling, removable cardboard sleeves could be employed.

Student Work – Adar Peled

April 15, 2010 | 10 Comments

Designed by Adar Peled | Country: Israel

“The assignment was to design packages to a product of our choice and  to use as an inspiration the nature of our family. I invented a company called “Bodyguard” and designed the logo, and decided to pack medicines. Here in Israel pharmaceutical drugs come separated from the user leaflet so I wanted my packages to be more user friendly and therefore the leaflet is on the other side of the package and always attached to it. Army honor medals were my reference for the colors and lines because my family has a long coming history in the Israeli army as commanders and pilots.”

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Abby’s Ale

April 15, 2010 | 3 Comments

Designed by Kendrick Kidd | Country: United States

Bold City features a patron’s beloved dog Abby, for their Belgian Abbey Ale. The names alone make the brew & happy go-lucky weimaraner a fitting match up, but like many of the tasty beverages that come from the brewery, there’s more story to tell. So next time you’re in the neighborhood, be sure to swing by Bold City & throw back a pint of Abby’s finest & don’t forget to ask the brew master, ‘what’s up with the scissors?'”

Pizza Nova

April 15, 2010 | 6 Comments

Designed by Concrete | Country: Canada

“Established in 1963, Pizza Nova is a family-owned corporation of over 100 outlets. While the growing chain operates in the highly competitive fast-food sector, they have never compromised the authenticity and quality of their product. As the next generation takes over the stewardship of the company, Pizza Nova felt that their existing brand identity no longer effectively represented the quality of their product.

Concrete undertook a complete overhaul of the visual identity that involves all aspects of the brand: packaging, uniforms, signage and website.”

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Yarmarka Platinum

April 14, 2010 | 4 Comments

Designed by KIAN | Country: Russia

The strong graphics and high value contrast of this packaging ensures it will stand out on a shelf. We especially like the ‘sandwich board’-esque labeling technique and the way it fastens to the bags with metal grommets.

Sea Cider

April 14, 2010 | 2 Comments

Designed by ILoveDust | Country: United Kingdom

Playful, colourful packaging for a UK-based cider company, Hearts Cider Makers.

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Puma – Clever Little Bag

April 14, 2010 | 22 Comments

Designed by Yves Behar of Fuseproject | Country: United States

“For the last 21 months we have been thinking about shoeboxes: how to fold them, how to ship them and how to reduce them. In the end, we decided to get rid of them altogether because along the way we discovered a new design solution….a “clever little bag”.

Why so clever? By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. Now happy Puma customers will take home the clever little one instead.  Oh, and that little bag is non-woven which means less work and waste (it is stitched with heat), and after accompanying you in your suitcase wherever you may go, our little friend is even recyclable.

With our “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program.  The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.

That such a little bag can have such a big impact…you can see why we called it clever.”

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Student Work – Pamela Rounis

April 14, 2010 | 7 Comments

Designed by Pamela Rounis | Country: Canada

Capilano Universtiy graduating student Pamela Rounis sent us some of her great package design work.

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Bogotá Beer Company

April 13, 2010 | 6 Comments

Designed by Lip Ltda | Country: Colombia

“This is a series of labels we created for our client Bogotá Beer Company, a microbrewery located, yes you’re right, in Bogotá. The icon of the brewery is the old Ford truck which, indeed, delivers the beer to your home, so it’s present in the labels along with a very strong typographic work. The 4pack is a generic for any combination of the BBC beers.”

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Lovely Package

Curating the very best packaging design


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