July 16, 2010 | 3 Comments
Designed by Estudio Iuvaro | Country: Argentina
“Label design is not simply dressing the bottle, it implies the understanding of the product in order to design a label that will satisfy the consumer, in this case we need to communicate elegance and innovation at the same time. The label is all printed on the bottle, so we could play with the effect that produces the image printed on the glass.”
July 16, 2010 | 0 Comments
Designed by House Industries | Country: United States
These printed corrugated cardboard boxes are beautiful while remaining functional and protective of the product inside.
July 16, 2010 | 2 Comments
Designed by Parusha Lewis | Country: United Kingdom
“Gusto is a fictional family-run food company specialising in slow food (food that is ethical, environmentally friendly and often organic). The packaging design (letterpress, hand-lettering and a natural beige paper texture) reflects the homemade, natural goodness of the contents, a pasta range and complimentary pasta sauce range. The repetition of the rosette hints at the merits involved in purchasing the product – recyclable/reusable packaging, healthy food, plus the gentle impact on the environment and fair pay received by the farmers and people involved in producing the end-product.”
July 15, 2010 | 4 Comments
Designed by Landor San Francisco | Country: United States
“Once the flagship brand for Miller Brewing Company, Miller High Life had over time been repositioned as a below-premium beer that belied both its product quality and rich 100+ year-old heritage. In order to improve consumer perception, we contemporized and better leveraged its revered and iconic brand elements—the Miller High Life Soft Cross and the Girl in the Moon. The new visual identity allows the brand to stretch beyond the below-premium category into a more premium territory that we think positions the brand to reclaim its iconic status.”
July 15, 2010 | 2 Comments
Designed by The Creative Method | Country: Australia
“Brief: The Wine Society wanted to upgrade it’s labels from something that was quite generic to something that added a little more value. The Society is competing against many different wineries and it was important that the labels had good standout, reflected the quality and helped beginning to tell the WS story. The labels needed to work across 3 tiers, a value range, a mid range and a more premium high end range. There were over 30 different labels in the whole series so they needed to feel like a group but also stand alone in their tier.
July 14, 2010 | 6 Comments
Designed by Osman Ozkara | Country: Australia
“This is a identity/bottle/label and packaging design for a Premium Limited Edition Sherry called ‘Lovers of Teruel’, targeted at wine & alcohol connoisseurs alike. Buying wine and other expensive alcohol is a very personal experience, the buyer comes in, touches and feels the bottle, gets up close and personal with the whole personality of the design and it is often a deciding factor in which they choose. However, giving the wine a name wasn’t enough, I wanted to make it personal, have historical value, and tell a story.
The name Lovers of Teruel is based on the Spanish romance story that is alleged to have taken place in 1217 in the city of Teruel, between two lovers Diego & Isabel.
July 14, 2010 | 1 Comment
Designed by Sage | Country: Australia
“Teusner Wines are a small boutique winery based in the Barossa Valley, South Australia. They approached Sage to help them create a brand and package to sell their ‘MC Sparkling Shiraz’ for around AUD $65 retail. The feature graphics on this packaging represent bubbles in their simplest form – circles. The circle pattern, logo and appellation are printed in copper foil to add value to this concept.”
July 14, 2010 | 3 Comments
Designed by Victor Fong | Country: United States
“Trexi series are trendy designer figures that are highly personalized by different designers and artists. The figures come in sealed boxes that conceal the identity of the figure that is in each box, resulting in a sort of random drawing as to which figure a collector may get. The new twisting hexagonal tube plays up that unknown factor with its revolving faces/parts of the figures, similar to a slot machine, that a collector may get in the package. Also, the hexagonal packaging makes the Trexi standouts from the ordinary rectangular boxes that regularly house vinyl figures in this product category. The package itself is an object for the collector to be hold and to even play with.”
July 13, 2010 | 1 Comment
Designed by Eduardo del Fraile | Country: Spain
“Tixol presented a range of white insulating treatments with different finishes. The graphic concept represents the action of the paint once it has been used over different backgrounds; the diagonal white line represents the final finish of the product.
The client put a well-known American brand as an example of the furthest they wanted to go. The graphic solution had nothing to do with the recommended brand but, when Tixol presented its new range of products at an international fair, said brand approached their stand to congratulate them on the presentation of their new products.”
July 13, 2010 | 2 Comments
Designed by Lainey Lee | Country: United States
Recent Penn State graduate Lainey Lee sent in some of her packaging design work.
“Chroma is a cosmetics brand that is known for their extensive selection of lipstick shades. The design of this bag was inspired by the form of a tube of lipstick. When the bag is not being held, the handle is hidden inside the bag. Then, when the bag is picked up, the handle lifts up and mimics the movement of lipstick lifting out of its tube.”