February 25, 2010 | 2 Comments
“The name Gessato describes the chalk-stripe suiting fabric that sets the tone for the products and packaging inside and out, and refers to the traditional elegance of contemporary Italian aesthetics and culture.
The noble lions af Italian royalty, a symbol of richness and strength, the naturally stark silver and white palette, symbols of peace, serenity and well being; and the Latin motto, “providentiae memor” (with gratitude for divine guidance) converge to outwardly represent the essence of Gessato’s products.”
February 25, 2010 | 1 Comment
“The Peppersmith name reflects both the Englishness of the mint and the artisan feel of the product,” says B&B Creative Partner Shaun Bowen. “The design has a similar feel, but we’ve had great fun disrupting its seriousness with our moustache icon, which carries across into broader brand communications.
The pack also contains tiny papers for throwing gum away – a reflection of Peppersmith’s mission to overcome the age old problem of gum ending up stuck to pavements.”
February 25, 2010 | 3 Comments
“An Upper East Side temple to luxury foods since 1915, Butterfield Market is a family-owned retail grocery famous for its superior quality food and outstanding customer service. With the addition of a new catering division, they needed guidance in creating a scalable, cohesive identity to facilitate the projected growth of the enterprise from a localized phenomenon to a widely recognized brand, with the potential to go national.
February 25, 2010 | 0 Comments
“The Paddywax Home Collection is an homage to homes and rooms within, from the traditional to the modern. The collection’s muted tones make the candles fragrant decor accents. The packaging of the poured glass candle is meant to resemble a hatbox: decadent, historical and collectible.”
February 24, 2010 | 10 Comments
Designed by Cory Ingwersen | Country: Canada
“This class project was an investigation of how to create a more user friendly package for a set of six screwdrivers. The screwdrivers are easily accessible from the ‘open’ slots that indicate the tools name, shape, and size (for quick and clear identification). Reinforced craft paper was used with a one color (100% black) print job to give the overall design a raw and industrial feel, and also cut production costs.”
February 24, 2010 | 6 Comments
Designed by Jim Smith | Country: United Kingdom
Colourful, copy-driven packaging for this UK coffee shop chain that doesn’t take itself too seriously.
February 24, 2010 | 2 Comments
Designed by imposible? comunicación | Country: Spain
“A redesign of labels with a more modern look and better brand presence. The design alternates the matte background with the glossiness of the vertical Laurona brand. There’s an added special effect as the wine is consumed: since the brand is transparent, the color changes as the wine is consumed, transforming from a black to a green bottle. An explanatory text about the wine is included. So as not to single out any language from the different international sales markets, a Latin extract from Pliny the Elder’s Naturalis Historiae was chosen, which reviews the excellence of the region’s wines.
February 24, 2010 | 2 Comments
Designed by Burst | Country: United Kingdom
“The Superdrug Nappies range is a part of the overall baby range, design update that burst did this year. It is carried across nappies, toiletries, wipes and accessories. We chose a bold iconic graphic animal theme to work across the range, reminiscent of children’s board books to engage both mother and child. The simplified iconic animals images help identify the products on shelf and aid partners and family when purchasing i.e. “The red elephant pack”. And the large bold use of type for the age also helps identify which product to select. The packs simplicity is far removed from the chaotic graphic mess that dominates the nappy sector.”
February 23, 2010 | 1 Comment
Designed by DesignersJourney | Country: Norway
“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage. The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”
February 23, 2010 | 0 Comments
Designed by Anthem Worldwide | Country: United States
“Anthem Worldwide designed a simple, sophisticated package using classic colors to appeal to both sexes,” commented Philip VanDusen, executive creative director of Anthem’s San Francisco office. “By combining the green and white coloring traditionally associated with healthcare with an approachable brandmark befitting a high-end beauty company, Anthem created the perfect blend of expertise in the science of skincare along with beauty for this premium product line’s packaging.”