Lovely Package

Curating the very best packaging design

Student Work – Melissa Nemec

February 27, 2010 | 1 Comment

bronew

Designed by Melissa Nemec | Country: United States | Fonts used: Modified ITC Avant Garde Gothic

“Bro is the smoothest vodka imaginable and is born when cheap vodka is poured through a Brita filter under the watchful eye of a frat boy. Serve properly in novelty shot glass, or as a mixed drink in a red plastic cup.”

Cafe Di Napoli

February 26, 2010 | 2 Comments

napoli

Designed by Gregory Hubacek | Country: United States | Fonts: Trade Gothic, Neutra Display Titling

“Serving traditional pizza, pasta, salads and other options, Cafe Di Napoli is the oldest Italian restaurant in the twin cities. After moving from its original location, the restaurant wanted to rebrand themselves as more of a quick lunch option for skyway travellers rather than a full service sit-down experience.”

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Superdrug Hair Removal

February 26, 2010 | 1 Comment

superdrug-fd

Designed by Burst | Country: United Kingdom

“We wanted to take away the embarrassment factor of the whole depils sector, which seems to be generally treated the same as SanPro in its styling. We have focused on the beautiful natural body, using high contrast black and white photography that has a sheen effect, emphasising the smooth skin and evoking the emotion of someone being at one and relaxed with the whole situation. The close up black and white editorial photographic style to empower and inspire the purchaser, not make her feel like a ‘bloke’ that needs a shave or a ‘hairy old witch’. The high contrast images use relevant parts of the body to help communicate which product to use and the coloured band at the top helps differentiate further.”

Urban Fruit

February 26, 2010 | 1 Comment

uf

Designed by B&B Studio | Country: United Kingdom

Coloured gussets deliver a bright splash of colour while allowing the front of the package to stay very minimal in nature.

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Gessato

February 25, 2010 | 2 Comments

gessato1

Designed by Gessato | Photography: Christian Garibaldi | Country: United States | Buy it

“The name Gessato describes the chalk-stripe suiting fabric that sets the tone for the products and packaging inside and out, and refers to the traditional elegance of contemporary Italian aesthetics and culture.

The noble lions af Italian royalty, a symbol of richness and strength, the naturally stark silver and white palette, symbols of peace, serenity and well being; and the Latin motto, “providentiae memor” (with gratitude for divine guidance) converge to outwardly represent the essence of Gessato’s products.”

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Peppersmith Gum

February 25, 2010 | 1 Comment

peppersmith

Designed by B&B Studio | Country: United Kingdom | Font: Gill Sans Shadowed | Buy It

“The Peppersmith name reflects both the Englishness of the mint and the artisan feel of the product,” says B&B Creative Partner Shaun Bowen. “The design has a similar feel, but we’ve had great fun disrupting its seriousness with our moustache icon, which carries across into broader brand communications.

The pack also contains tiny papers for throwing gum away – a reflection of Peppersmith’s mission to overcome the age old problem of gum ending up stuck to pavements.”

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Butterfield Market

February 25, 2010 | 3 Comments

butterfieldcups2

Designed by Christine Celic Strohl at Mucca Design | Country: United States

“An Upper East Side temple to luxury foods since 1915, Butterfield Market is a family-owned retail grocery famous for its superior quality food and outstanding customer service. With the addition of a new catering division, they needed guidance in creating a scalable, cohesive identity to facilitate the projected growth of the enterprise from a localized phenomenon to a widely recognized brand, with the potential to go national.

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Paddywax Home

February 25, 2010 | 0 Comments

lounge

Designed by Paddywax & Principle | Country: United States | Font: Huxley Vertical

“The Paddywax Home Collection is an homage to homes and rooms within, from the traditional to the modern.  The collection’s muted tones make the candles fragrant decor accents.  The packaging of the poured glass candle is meant to resemble a hatbox: decadent, historical and collectible.”

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Student Work – Cory Ingwersen

February 24, 2010 | 10 Comments

screwdriver1

Designed by Cory Ingwersen | Country: Canada

“This class project was an investigation of how to create a more user friendly package for a set of six screwdrivers. The screwdrivers are easily accessible from the ‘open’ slots that indicate the tools name, shape, and size (for quick and clear identification). Reinforced craft paper was used with a one color (100% black) print job to give the overall design a raw and industrial feel, and also cut production costs.”

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Puccino’s Coffee Shops

February 24, 2010 | 6 Comments

pucc1

Designed by Jim Smith | Country: United Kingdom

Colourful, copy-driven packaging for this UK coffee shop chain that doesn’t take itself too seriously.

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Lovely Package

Curating the very best packaging design


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