November 20, 2014 | 0 Comments
Designed by Pond STHLM | Country: Sweden
“With the challenging task of creating a modern classic, Carlsberg, in collaboration with Pond STHLM has developed a new visual identity, logo and packaging design for the newly opened Nya Carnegiebryggeriet in Hammarby Sjöstad.
“For us it was important to find a balance between the old and the new in both the visual identity and packaging design. Thanks to a flexible and open approach we have landed in an identity, logo and packaging design we are extremely happy and proud of”, says Sebastian Tarkowski, marketing manager at Nya Carnegiebryggeriet.”
November 17, 2014 | 0 Comments
Designed by Polygraphe | Country: Canada
“Chic Choc is a new spiced rum produced by Domaine Pinnacle.
The identity is based on the legend of an adventurer, the mayor’s daughter a ferocious beast and rum. We thought of and wrote the story for the back of the bottle. This elixir is a tribute for all of us who like to take audacious paths.”
November 15, 2014 | 3 Comments
Designed by Counter Culture Coffee | Country: United States
“Counter Culture Coffee is pleased to unveil a new look for its products, with bold, colorful designs and biodegradable packaging—along with new product names for four of its six year-round coffees. Debuting on Friday, October 3rd, the update reflects the company’s continual evolution as an innovative coffee roaster—a leader within the specialty coffee industry for nearly two decades—and serves as the centerpiece of an overall aesthetic up-fit for Counter Culture that brings greater cohesion to the various facets of their business.”
November 14, 2014 | 1 Comment
Designed by Helms Workshop | Country: United States
“We began work with Fullsteam founder Sean Wilson in 2008, helping to articulate his vision for a brewery built around the contrast between industry and agriculture. Those two worlds, along with a grain silo worth of passion and creativity, are reflected in parallel beer lines. American Progress reflects a more traditional, industrial approach to classic beer styles while the brewery’s Plow-to-Pint offerings incorporate North Carolina agricultural staples like persimmons, grits and sweet potatoes.
Sweden’s Kurt Lightner worked with us to craft intricate, textural illustrations that provide a striking contrast to the iconic typography.
Currently on tap across the state and available in growlers, Fullsteam plans to launch retail packaging in 2014. Visit fullsteam.ag to learn more about the brewery, and for a chance to be immortalized on their famed “Wall of Awesome.”
October 31, 2014 | 2 Comments
Designed by Dorian | Country: Spain
“Celler Cairats is a young catalan winery that started in 2010. Their vineyards are located in Darmós y Els Guiamets, two villages in the region of Priorat that treasure centuries of tradition in vine growing. The image created for their two wines has focused on highlighting the young nature of the winery, representing the rural environment that surrounds the winery and vineyards in very fresh and attractive way.”
October 22, 2014 | 0 Comments
Designed by CODO Design | Country: United States
“We first met Dave and his sons back in 2012 when we helped to brand 450 North Brewing Co. That first project was foundational, ending with a visual identity system.
Earlier this year, we were excited when Dave called to have us design packaging for their 4 house beers; Scarecrow IPA, Copperhead Amber, Ironman English Ale, and Honey Kölsch. We got to dig back into the same Indiana farm aesthetics we explored initially and developed a fun package design system that they can grow into as they continue adding seasonals and specialty beers.”
October 20, 2014 | 2 Comments
Designed by mousegraphics | Country: Greece
“The riefing (in brief): We would like to renew packaging for our fruit bars in order to claim a better position in the market.
The target consumer: Modern consumers in the international market. Mostly young to adults, busy and health conscious people.
The design: We studied the relevant market carefully and discovered that fruit bar packaging is dominated by the same aesthetic: small surfaces busy with information, colors and naturalistic details to the end that the product look misses the point of the very simplicity and practicality that lies in the product’s making. Our client, Gaea, has a reputation for natural practices and the use of pure ingredients. We decided to place all focus on relating this fact to the consumers in a strikingly minimal way. For both the individual and multiple bar packages we cleared the front and laid a crispy white surface. Each fruit taste (peach, fig, apple) is conveyed by a domineering close up of the fruit (on the bar) and its full shape (on the box). The fruit image has a distinctly sharp character and the effect of a 3D experience.”
October 20, 2014 | 24 Comments
Designed by Wunderbar | Country: Russia
“We created a condom brand BANG and a package design for it. Our challenge was to create the true men’s condoms. We wanted men to feel like real warriors when they buy them. Condoms are their bullets, packages are their clips and sex is their battlefield.”
October 19, 2014 | 0 Comments
Designed by AplusM | Country: Sweden
“INSHAPE is a professional hair care label that infuses the very best ingredients that the Nordic nature has to offer. The brief was to create a visual identity for INSHAPE and a packaging design concept for the product series: INCURL, INFORM, INREPAIR and INVOLUME. The main elements of the identity are letterforms created from simple shapes. The idea is to help the customer easily identify the product suited to their individual need. The overall impression is confident, clean and timeless.”
October 19, 2014 | 6 Comments
Designed by Springetts Brand Design Consultants | Country: united Kingdom
“Brief: We were asked to develop concepts that explored hypothetical positionings for how eggs could better satisfy or respond to consumer needs. One of the many thoughts we had was how this commodity category could respond better to concerns related to CSR issues such as food miles and related freshness. We were intrigued by the notion that, while early adopters of CSR issues find it easy to support a cause, it is harder to convert mass-market consumers unless there is something in it for them – such as supporting locally laid eggs.
Solution: Our solution was to emphasise the benefit of locally laid eggs to consumers through a cheeky brand name that reinforces the idea of freshly laid eggs straight from the hen. The creative execution is a selection of playful caricatures of hens laying eggs with three different poses/expressions for each of the three variants.”