Lovely Package

Curating the very best packaging design

Jack Daniels

November 29, 2009 | 3 Comments

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Designed by Mayday | Country: United Kingdom

“Secondary packaging provides a modern face for a classic icon.”

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Choxie Signature

November 28, 2009 | 0 Comments

choxie

Designed by Target | Country: United States

“In order to create a signature packaging system for Target’s private label premium chocolate line, Choxie, we developed a signature line look based on the proprietary ‘OX’ in the existing logotype. The patterning underscores the playful brand look through colors and repeat pattern that was translated to Valentines Day and Winter Holiday signature boxes. Photography emphasizes the richness of the product and unique shape and color of the chocolates.”

Rellana Hair

November 27, 2009 | 5 Comments

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Designed by Ogilvy & Mather Frankfurt | Country: Germany

“A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential to convince wool buyers directly at various points of sale. In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. Therefore, the packaging communicated the main use of the yarn: It is perfect for scarves and hats.”

Alexa Lixfeld

November 27, 2009 | 3 Comments

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Designed by Alexa Lixfeld | Country: Germany

“Hamburg designer Alexa Lixfeld has designed a range of perfume bottles with concrete tops. Called Frangrance, the collection includes three different scents, each with a differently-coloured concrete lid.”

Via Dezeen

Student Work – Carl Bender

November 26, 2009 | 4 Comments

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Designed by Carl Bender | Country: United States

“By presenting a fictitious worst-case scenario as genuine the Anarkon project questions the influence of corporate, branding and advertising power in a culture consumed by consumption. Its goal is to encourage citizens to examine their response to commercial messaging and to play a more active role in determining the limits of corporate power in American society.”

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Route 29

November 26, 2009 | 2 Comments

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Designed by Barbara Vick Design | Country: United States

Does anybody know who designed this retro-inspired packaging?

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Bottlegreen Limited Edition

November 26, 2009 | 1 Comment

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Designed by Rachel Pitman | Country: United Kingdom

“Premium soft drink brand Bottlegreen is to unveil a range of stylish limited edition sparkling pressé bottles for the festive season, in stores from early November.  The designs were created by textile design graduate, Rachel Pitman, following a nationwide talent search by Bottlegreen Drinks Co.”

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IVI Classic

November 25, 2009 | 1 Comment

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Designed by Red Design Consultants | Country: Greece

“Classic charm with a touch of modernity. The new product line of IVI has the authentic flavor of the past and a new appearance that above all respects tradition. The new IVI classic comes in glass bottles, with the traditional pop-art tops, the intense curves and the historical IVI logo. Its minimal appearance expresses the force of the past in the present.”

Number 4 High Performance Hair Care

November 25, 2009 | 0 Comments

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Designed by Bureau Number 4 | Country: United States

“Number 4 High Performance Hair Care was founded with the mission to create a hair care line that runs parallel to fashion, science, art, music and industrial design creative cycles. The Number 4 package design is inspired by the crossover between the essence of Swedish graphic design and the complex industrial minimalism of Japanese package design.”

Churchill Wines

November 25, 2009 | 1 Comment

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Designed by Interbrand | Country: United Kingdom

“Interbrand has refreshed Churchill Wines identity and redesigned the packaging across all its port and wine ranges. The consultancy, appointed last April, won the business following a strategic competitive pitch against three other groups. A brief was developed to refresh the brand by addressing its three core values of purity, passion and patience, according to Sara Faulkner, Senior Designer at Interbrand. The new packaging for the Portuguese-based wine group is said to reflect the environment in which it is produced. We went to the Douro Valley, which inspired the photographs and illustrations on the packaging.”

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Lovely Package

Curating the very best packaging design


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