Lovely Package

Curating the very best packaging design

Churchill Wines

November 25, 2009 | 1 Comment

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Designed by Interbrand | Country: United Kingdom

“Interbrand has refreshed Churchill Wines identity and redesigned the packaging across all its port and wine ranges. The consultancy, appointed last April, won the business following a strategic competitive pitch against three other groups. A brief was developed to refresh the brand by addressing its three core values of purity, passion and patience, according to Sara Faulkner, Senior Designer at Interbrand. The new packaging for the Portuguese-based wine group is said to reflect the environment in which it is produced. We went to the Douro Valley, which inspired the photographs and illustrations on the packaging.”

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Chipotle

November 25, 2009 | 6 Comments

chipotle1

Designed by Sequence | Country: United States

“Chipotle Mexican Grill is one of the fastest growing restaurant-chains in the U.S. Its goal is to change the way the world thinks about and eats fast food by serving high-quality and sustainably-raised food quickly and affordably. We created a new packaging system defined by unique, hand-drawn messages from customers, employees and even ingredients. This lighthearted, passionate approach is a perfect vehicle to convey Chipotle’s ‘un-chain’ philosophy.”

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Leisure Spanish Olives

November 24, 2009 | 2 Comments

leisure

Designed by Mayday | Country: United Kingdom

By adding the simple illustration of horns to the olive visual, Mayday makes a clear association with the Spanish origins of this product. It’s great how these two elements clearly illustrate the head of a bull.

OGO Water

November 24, 2009 | 10 Comments

ogowater

Designed by ORA-ÏTO | Country: France

“The man behind the unique design of the highly distinctive OGO water bottle is Ora-Ito, the brand name of the designer Ito Morabito. In 2002 Ora-Ito received the ‘Oscar for the best packaging’. His style is described as ‘simplexity’; simple in it’s complexity .

The OGO brand belongs to the world of style, inspiration, fashion and sport. OGO has appeared in London Fashion Week shows by Julien Macdonald and Michiko Koshino.  Avant-garde designer Jeremy Scott has used OGO in Paris. In sport, OGO is a natural for stars like English rugby international Olly Barkley. The press frequently link OGO with top celebrities.”

Artisan Biscuits

November 24, 2009 | 3 Comments

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Designed by Irving & Co | Country: United States

“Artisan Biscuits is a new company that uses time-honoured methods to make biscuits for the world to enjoy. Artisan, Artesano, Artigianale in any language means made with skill and care from quality ingredients. Irving & Co have generated the name, and are working hand in hand to develop the products and ranges.”

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Newfoundlander’s Rum

November 23, 2009 | 0 Comments

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Designed by Brandever | Country: Canada

“For well over a century, Newfoundland’s fishing fleets have traveled to the southern waters of the Caribbean to trade their precious catch for delectable rums and sugars. Rum barrels also served to ballast the ships, aiding the fleets’ safe return home. Over generations, this trade established Newfoundland as a gateway of the world’s finest rums arriving to North America.”

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Apple Accessories

November 23, 2009 | 11 Comments

apple

Designed by Apple Graphic Design | Country: United States

“Mac and iPod accessories are packaged using a remarkably simple system. On every box or bag, the labeling is clear, the product is shown actual size and the packaging is recyclable.”

LH2O

November 23, 2009 | 4 Comments

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Designed by Pedrita | Country: Portugal

LH2O is a research project on a new form for Água de Luso (Luso water) and the result of a collaboration between Pedrita studio and the Luso brand. This project aims to find not only a new form for this liquid, but also to come up with a bottle that illustrates the qualities and unique properties of Água de Luso, which has been part of the life and body of the Portuguese for over 150 years. That’s what made us – naturally – add a new element to the chemical formula of water, redesigning the way we see, read and know Água de Luso.

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Jackie Smith

November 23, 2009 | 5 Comments

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Designed by FBDI® | Country: Argentina

“We developed this brand of handbags, shoes and small goods, designing the visual identity, packaging, ad campaigns and collateral. Jackie Smith can be defined as classical, feminine and romantic, luxurious but within an affordable price range, obsessively caring for details, timeless, with an international spirit and a strong concept of collection. The packaging reveals in different dimensions the experience on Jackie’s world propounding surprise, fantasy and details.”

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Student Work – Elisabeth Limi

November 22, 2009 | 8 Comments

zubrowka

Designed by Elisabeth Limi | Country: Norway

Design suggestion for Polish Vodka brand Zubrówka. Taking the brands history and origin into the design context with a medicine twist.

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Lovely Package

Curating the very best packaging design


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