Lovely Package

Curating the very best packaging design

Grancharov Honey

March 2, 2010 | 0 Comments


Designed by Dreamworx | Country: Bulgaria | Fonts: Rockwell

“The client wanted a very stylish retro-looking design, but with a modern appeal. So in the end it came down to a not so regular round shape, avoiding all the usuall bees, sunflower stuff.”

Claire’s Handmade

March 1, 2010 | 3 Comments


Designed by Simmer | Country: United Kingdom | Fonts: Fontin

“Specialist food and drink branding consultancy Simmer has just launched a new brand identity for artisan preserver Claire’s Handmade.

Claire’s Handmade makes delicious award-winning Preserves, Chutney, Piccalilli, Ketchup, Jam, Marmalade and Lemon Curd. Recipes are created by Claire Kent and her chef husband, ingredients are locally-sourced where possible and products hand-made in Cumbria. The range is sold in retailers around the North-West and further afield and are also served extensively in fine restaurants, tea rooms and foodservice outlets.


Paddywax Journey of the Bee

March 1, 2010 | 1 Comment


Designed by Paddywax & Principle | Country: United States

“Journey of the Bee was inspired by the bee’s journey to pollination.  The concept behind the sleek packaging was a clean, modern aesthetic that blended the signature honeycomb pattern and colors associated with each “stop” along the journey.  It begins with Clover and ends in Raw Honey.”


Pantone Cosmetics Concept

March 1, 2010 | 27 Comments


Designed by Renata Veiga | Country: Brazil | Fonts used: Neue Helvetica

A concept for Pantone-licensed makeup, executed in a simplistic style akin to existing Pantone merchandise.


Student Work – Andreas Fossheim

February 28, 2010 | 3 Comments


Designed by Andreas Fossheim | Country: Norway | Font: Metroscript (modified)

“Last year I finished my graphic design studies at Westerdals School of Communication (Norway). For my diploma assignement, I decided to ask the question «What would a brand of legal cannabis cigarettes look like?»  Wanting to distance the brand from regular cigarettes and the established design-language of coffeeshops, I opted for a fun, fifties-inspired identity.  The «Northern Lights», «Pacific Wings» and «Deep Space» product names serve as an indication of product strength, as well as emphasizing the travel imagery in the Pilot name.”


Scribe Winery

February 27, 2010 | 0 Comments


Designed by Nothing: Something: | Country: United States | Fonts used: Bracketed Modern Display, Sackers Gothic

“At the epicenter of California winemaking, perched on a hillside overlooking the bay, this Sonoma winery occupies the very first parcel of land ever to produce wine in California. Emil Dresel, a German immigrant with only a vine in his rucksack, built the Dresel & Co. name into the most celebrated vineyard of its time , only to be felled 60 years later by prohibition.


Student Work – José Luis García Eguiguren

February 27, 2010 | 15 Comments


Designed by José Luis García Eguiguren | Country: Spain | Fonts used: ITC Friz Quadrata

“Our assignment was to create an elegant product-line for a famous chef. I chose Gordon Ramsay, a renowned UK chef who has received 10 Michelin stars. For this, I utilized a clean and simple design that emphasized the typography as a differentiating element to accompany the photography.  Instead of laying out the food as it would appear on a plate, it is placed in a more artistic manner as if it was a sculpture. I used photographs on the  lateral panels of the boxes in order to create a more dynamic brand (example: escargots and marmalades). As you can see, it’s a very clean, elegant and simple way to create a brand that is unified by a typographic style.”


Student Work – Melissa Nemec

February 27, 2010 | 1 Comment


Designed by Melissa Nemec | Country: United States | Fonts used: Modified ITC Avant Garde Gothic

“Bro is the smoothest vodka imaginable and is born when cheap vodka is poured through a Brita filter under the watchful eye of a frat boy. Serve properly in novelty shot glass, or as a mixed drink in a red plastic cup.”

Cafe Di Napoli

February 26, 2010 | 2 Comments


Designed by Gregory Hubacek | Country: United States | Fonts: Trade Gothic, Neutra Display Titling

“Serving traditional pizza, pasta, salads and other options, Cafe Di Napoli is the oldest Italian restaurant in the twin cities. After moving from its original location, the restaurant wanted to rebrand themselves as more of a quick lunch option for skyway travellers rather than a full service sit-down experience.”


Superdrug Hair Removal

February 26, 2010 | 1 Comment


Designed by Burst | Country: United Kingdom

“We wanted to take away the embarrassment factor of the whole depils sector, which seems to be generally treated the same as SanPro in its styling. We have focused on the beautiful natural body, using high contrast black and white photography that has a sheen effect, emphasising the smooth skin and evoking the emotion of someone being at one and relaxed with the whole situation. The close up black and white editorial photographic style to empower and inspire the purchaser, not make her feel like a ‘bloke’ that needs a shave or a ‘hairy old witch’. The high contrast images use relevant parts of the body to help communicate which product to use and the coloured band at the top helps differentiate further.”

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Lovely Package

Curating the very best packaging design