Lovely Package

Curating the very best packaging design

Student Work – Aileen Barrameda

August 23, 2009 | 3 Comments

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Designed by Aileen Barrameda | Country: United States

“The packaging is for Buzzy’s, a boutique gourmet candy shop that targets women. They wanted a feminine approach in selling their best selling line of peanut brittle, which includes original, white chocolate dipped, milk chocolate dipped, and dark chocolate dipped.  Buzzy’s uses 7 ingredients to make their original peanut brittle recipe.

I approached the design with the idea of “simple ingredients made with love,” using romance to woo women. The line of packaging tells a story of peanut meeting sugar and how their relationship develops into the 4 stages of love: attraction (original), romance (white chocolate), passion (milk chocolate), and intimacy (dark chocolate). Since the packaging is about a story unfolding, the packaging has a preforrated tab to reveal the bright red lining–a color associated with love, passion, and romance. The die cuts give a glimps of the product and are associated with the line graphics per assortment.”

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Nike Limited Edition Transformers Basketball Shoe Collection

August 22, 2009 | 8 Comments

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Nike has launched a limited edition set of three performance basketball shoes commemorating the worldwide premiere of the Transformers film sequel. The collaboration includes the Nike Zoom Flight Club, Nike Zoom FP and Nike Sharkalaid complete with special packaging, retro graphics and vibrant color combinations.

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Könecke Advent Sausage

August 21, 2009 | 4 Comments

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Designed by BUTTER | Country: Germany

“The challenge was to increase the sales of Koenecke (a famous German meat and sausage producer), especially in the wintertime. As solution a special advent calendar was created that was made of a salami sausage-packaging with 24 indications to cut off a delicious slice every day.”

Brooklyn Fare

August 21, 2009 | 3 Comments

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Designed by Mucca Design | Country: United States

“The brand is simple: Four colours, one custom typeface, and lots of witty and original copy.”

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Womo

August 20, 2009 | 0 Comments

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Designed by Ruiz+Company | Country: Spain

Beautiful and simple copy driven package design by Spain’s Ruiz+Company for Womo.

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Elements of Islay

August 20, 2009 | 7 Comments

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Designed by Specialty Drinks | Country: United Kingdom

“The Elements of Islay, a new range of Single Islay Malt Whiskies, draws its inspiration from traditional medical laboratory labels and packaging – even the bottle used is called ‘pharmacy’. Each label depicts the distillery’s ‘Element’ symbol alongside a batch number (eg Lp1).”

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Nature’s Paper

August 19, 2009 | 2 Comments

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Designed by Amore | Country: Sweden

In Tetra Pak packaging portfolio there are 9 different product families with more than 100 different sizes. The scope was to highlight the different personalities and forces in the product families. Paper in all it’s forms has been photographed; confetti, pleated paper, paper bundles, unwrinkled paper, gold paper, fleas and paper shreds everything to create an inspired packaging portfolio for Tetra Pak world wide.”

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Yauatcha

August 18, 2009 | 0 Comments

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Designed by MadeThought | Country: United Kingdom

“Yauatcha, a high-end Chinese tea house and dim sum restaurant, is the concept of celebrated restauranteur, Alan Yau. In order to set the brand on a new direction, Yau identified the opportunity for a range of tea related products, providing a more retail-biased offering alongside the main restaurant activity.

After our initial task of creating a new logotype and core identity elements, MadeThought were charged with the creation of a bespoke packaging approach for a diverse array of products ranging from exquisite patisserie and rare teas, through to ceramic tea sets and scented candles.

Delicate patterning became a uniting aspect of this solution and also served to underline the oriental nature of the brand. Sourcing the very best packaging manufacturers and paying extraordinary attention to detail has resulted in products that offer the customer an additional level of discovery and an exciting and indulgent experience.”

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Kidrobot Futurama Mini Figures

August 18, 2009 | 2 Comments

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Designed by Kidrobot | Country: United States | Buy it

Great packaging for Kidrobot’s new line of Futurama vinyl mini figures.

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LemonAid & ChariTea

August 18, 2009 | 6 Comments

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Designed by BVD (Blidholm Vagnemark Design) | Country: Sweden

“BVD’s design of Blossa’s annual edition mulled wine has achieved a good deal of attention internationally. So much so that the German company LemonAid Beverages GmbH contacted us when they were looking for innovative, iconic design for the new drinks ChariTea and Lemonaid, that will soon be launched all over Europe. Together ChariTea and Lemonaid form a unique charity venture, where most of the profits will be used for social purposes.

ChariTea is freshly brewed tea with natural additions of fruit, not to be confused with the so-called ice teas, made from extracts, which are on the market today. ChariTea will be launched in three flavours to start with, all totally organic and Fairtrade-labelled. “The world’s oldest drink is getting trendy again”, says BVD’s Creative Director Susanna Nygren Barrett.

Tea is strongly connected to health and wellbeing, which is also reflected in the design. Lemonaid is intended to be primarily served in bars, where it can be used either as a mixer or on its own. Both drinks are packaged similarly in a classic standard bottle that BVD selected, as it feels good in the hand and looks authentic rather than over-designed. Labels are avoided by having the graphics silkscreen printed directly onto the bottles, allowing a more integrated design.”

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Lovely Package

Curating the very best packaging design


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