Lovely Package

Curating the very best packaging design

ACDC Backtracks Box Set

October 10, 2009 | 4 Comments


Designed by Smay Design | Country: United States | Buy it

“The exterior box is designed to resemble a vintage AC/DC guitar amp – complete with the original logo that was spray-painted onto the rear of Angus and Malcolm’s speaker cabinets in 1975. The “head” of the amp has a handle that lifts the top off to reveal the contents housed within. Oh yeah, the head is also a working guitar amplifier! That’s right, one watt of pure AC/DC makes this box a truly unique collector’s item. You can play the box set while listening to the box set! Check out the videos of Angus using the amp.


Student Work – Derek Hunt

October 10, 2009 | 3 Comments


Designed by Derek Hunt | Country: United States

“X Tobacco’s packaging tries to shy away from typical tobacco product branding as far as masking the true nature of the product. The brand (X) is the product and the product (cigarettes, tobacco, papers, filters, etc) is the brand. The packaging reflects this idea of transparency.”


Michelussi Italian Gourmet Food

October 9, 2009 | 0 Comments


Designed by Chester Ebona | Country: United States

While the labeling is pretty standard fare, the woven paper wrappers and sleeves of these gourmet products are rather unusual.


Miss Cordelia’s Coffee

October 9, 2009 | 3 Comments


Designed by Perky Bros | Country: United States

“A neighborhood grocery needed to refresh its visual identity to more accurately communicate its fresh & friendly brand. The design takes inspiration from the simple palettes of homespun goods & the elegance of a southern matriarch’s home.”



October 8, 2009 | 7 Comments


Designed by Cowan | Country: United Kingdom

“Brandstand Ltd launched Oloves the healthy snacking olive designed to be sold in bars, hotels, airlines and give consumers a “touch of love in every olive”. Using only the finest Spanish Olives, they created a range of 4 delicious flavours.

The brief to Cowan was to design a Lovemark, a brand identity that young people would love. Using a heart from two olives immediately communicates the proposition and distinct personality.”


Brew Nerds Coffee

October 8, 2009 | 5 Comments


Designed by Mitre Agency | Country: United States

“Partnering with Brew Nerds from their inception, Mitre created a lo-fi, dry witted and whimsical brand identity that appeals to people who are serious about coffee but don’t take themselves too seriously.”


Bell TV

October 7, 2009 | 7 Comments


Designed by lg2boutique | Country: Canada

“Packaging that brings out a full range of emotions.

Planning a creative strategy based on the concrete advantages Bell TV brings to consumers every day through its varied, entertaining offer. People were chosen to illustrate the range of emotions : surprise, enthusiasm, fear, pleasure, amazement etc.

Creating the new packaging for Bell’s television products, inspired by the completely new Bell brand platform, which takes its tone from simplicity, optimism and a friendly attitude toward clients.”


True Rum

October 7, 2009 | 6 Comments


Designed by Zoo Studio | Country: Spain

“Concept and design of the packaging to promote the seal of quality True Rum. The pack contains coins made of chocolate and Caribbean rum by the chocolate artist Ramon Morató.”


Chicken Pecker

October 6, 2009 | 2 Comments


Designed by Commune | Country: Japan

Beautiful work for Japan’s fast food restaurant Chicken Pecker.


Made in Ukraine

October 6, 2009 | 4 Comments


Designed by Artel Artyomovyh | Country: Ukraine

“Artel Artyomovyh graphic design bureau designed a set of coasters “Made in Ukraine” for Chiga-biga™ designer gifts on-line store. The package and coasters are decorated with traditional ukrainian ornaments. All of the symbols (Tree of Life, Sun, Fish, Bird, Deer) are filled with ancient meaning. It’s a nice souvenir for a good memory of visiting Ukraine.”


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Lovely Package

Curating the very best packaging design