Lovely Package

Curating the very best packaging design

DC Rob Dyrdek RD1 Limited Edition

October 25, 2009 | 7 Comments

dc1

Designed by Hint Creative | Country: United States

The packaging for Rob Dyrdek’s new limited edition shoe with DC is a beautiful example of the package complimenting the product.

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Student Work – Sheldon Hui

October 24, 2009 | 13 Comments

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Designed by Sheldon Hui | Country: Canada

Recent Art Institute of Vancouver graduate Shledon Hui sent us a selection of his package design work.

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Forest Milk

October 23, 2009 | 4 Comments

fm

Designed by Rise Design Office | Country: Japan

The cows which produce this milk are free to roam an unused forest all year round. The milk is supposed to taste better, the theory being that happy cows produce better milk. We like the way the tree graphic reflects the typography as well as the simple yet charming addition of tissue paper covering the bottle cap. Nominated for a Japanese 2009 Good Design Award.

Via Spoon & Tamago

Shis Sushi Take Away

October 23, 2009 | 6 Comments

shis

Designed by MPFXDESIGN | Country: Portugal

“Shis Sushi it’s part of Shis Restaurant for which was developed sub graphic codes. Inspired in the oriental culture, red was the chosen chromatic color for the artwork applied in the circular package. This was inspired in the oriental geometry and in the restaurant logo. From the drawing mold to the graphic design and production, the package (in thermo-molded pvc for food), it  was thought to be resistant and practical for take away purposes. Inside it has different compartments to put the sushi, accompanied by chopsticks. Outside the package is sealed by belt of paper that identifies the content and the brand of the restaurant . The mentioned restaurant is situated by the sea in Porto, Portugal. All communication elements where designed by MPFXDESIGN, from a chromatic choice inspired in the sea.”

Le Cherche Midi

October 22, 2009 | 4 Comments

lecherche11

Country: France | Buy it

Le Cherche Midi has been kind enough to offer Lovely Package® readers 30% off the purchase of their products. Just head over to their online store and enter the promo code: LOVELY30. The promo is valid until Nov. 15th. Thanks Nathan!

“The fragrance industry spends a lot of money creating beautiful trash in the form of cardboard boxes that look great on a shelf, but are discarded after purchase.  So when we developed the packaging for our artisanal fragrances, we sought to combine beauty, function, sustainability and reusability.  The result was our signature wooden box with silk lining.

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Brisk

October 22, 2009 | 1 Comment

brisk1

Designed by Andrei D. Popa | Country: Romania

Interesting and lovely design concept sent to us from Andrei D. Popa in Romania.

“Packaging for an imaginary product, men only, called Brisk.

Brisk it’s about hyper-masculine attitudes related to women’s desires and preferences, it’s about skipping the clichés, about style and comfort with no added sugar.”

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Student Work – Heather Ashlee Rosenthal

October 22, 2009 | 1 Comment

homegrown

Designed by Heather Ashlee Rosenthal | Country: United States

“This isn’t just any old meat packaging. This is meat packaging for an entirely new process of growing meat, separate from the animal! It might sound crazy but this project is a based on real technology. Be honest, there’s nothing quite like a juicy piece of steak. Homegrown offers eco conscious meat lovers hormone and antibiotic free meat. Thanks to In Vitro technology, you can grow your own meat by nurturing food cells just as you would tend to a garden. The way it works is you extract a cell from a baby animal and keep it in a clean isolated place and nurture it by feeding it appropriate proteins and omega 3’s. You can watch it grow just like you watch plants grow! Each pack includes cartoons with food cells as well a tubes of dissolvable protein tablets, omega 3, and even a growth chart!”

Valt Vodka

October 22, 2009 | 0 Comments

valt1

Designed by Curious | Country: United Kingdom

Curious were approached to name, brand and bottle this unique new vodka as well as create the website and associated promotional literature. The Vodka was launched in London late 2007 and is now widely available and performing very well.

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AM / PM Health Drink

October 21, 2009 | 17 Comments

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Designed by Axis41 | Country: United States

Packaging for the Aviara AM/PM health drinks was designed by Axis41 in Salt Lake City. Aviara is a San Diego-based nutrition company that developed the AM and PM beverage system to help promote a healthy and vibrant life. The AM drink helps to boost energy levels at the start of the day. The PM drink helps to calm and soothe the nerves at the end of the day.

The flowers represent the botanicals that make up the formulation of these two drinks. Growing plants and flowers communicate health, which is exactly what these drinks promote. The bold, clean typography contrasts with the illustrated style of the flowers and helps to convey a sense of health and purpose. The designs were silk screened ink on frosted glass, allowing the color of each drink to become the color of the packaging.

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Green Genius

October 21, 2009 | 3 Comments

greengenius

Designed by Hub Strategy | Country: United States

“In designing this packaging, we focused on a couple key things 1) make it as environmentally friendly as humanly possible, we did so by using 100% recyclable craft board that is 60% post consumer waste and printing with UV inks to make as little impact on the Earth as possible. And 2) design a trash bag package that is actually nice to look at. This included the obvious Glad/Hefty burst, bevel and glowing color madness as well as not falling into the classic “green” pitfalls we all know (i.e. a forest background and a leaf-inspired logo).

With these things driving the design, we created a line of packaging that feels high-quality and pops off the shelves because it sits back”

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Lovely Package

Curating the very best packaging design


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