Lovely Package

Curating the very best packaging design

Black Fleece

September 18, 2009 | 7 Comments


Designed by ESTABLISHED | Country: United States

“This packaging for Brooks Brothers combines the traditional world of fine tailoring with the distinctly forward thinking attitude of Thom Brown’s Black Fleece collections. Ceramics and references to office stationary of the 1940s are reinterpreted in a thoroughly modern way. A zip-strip on the secondary packaging tears off to remove all graphics, revealing a pure white inner box, containing layers of cut-out felt and fabric used in suit-making, cushioned around the bottle. This unique way of holding the bottle replaces the usual plastic or cardboard protection generally used, while reflecting the heritage of the brand in tailoring.”



September 17, 2009 | 5 Comments


Designed by coarse | Country: Hong Kong | Buy it

coarse is a Hong Kong based brand that creates vinyl statues that have gained an increasing worldwide presence amongst art toy and fine arts collectors. The German artist duo behind the brand are Mark Landwehr and Sven Waschk. Their work includes photography, prints and objects, combining all aspects to create holistic pieces of art. Pieces that convey an alternate reality. A fiction brand.


New French Bakery

September 16, 2009 | 4 Comments

Designed by Duffy & Partners | Country: United States | Buy it

“Duffy & Partners, the internationally recognized branding and design firm, announces the addition of another client to its culinary portfolio. New French Bakery, makers of Artisan breads in the grocery, retail, food service and restaurant markets, tapped Duffy & Partners to redesign the bakery’s brand, identity and packaging. With an opportunity to differentiate the New French brand, the new logo and design language provide a graphic impact in the chaotic visual arena of the market.


Aviva Organics

September 16, 2009 | 0 Comments


Designed by Stage | Country: United States

“Aviva Labs (AL), a sunless tanning solution manufacturer had a successful (non-organic) wholesale business. With an organic formula in the works AL wanted to extend sales to higher end retailers.



September 15, 2009 | 0 Comments


Designed by Ruiz+Company | Country: Spain

Clean, simple and appealing work from Ruiz+Company for Swell smoothies and iced teas.


GAP 1969

September 15, 2009 | 4 Comments


Designed by GAP Studios | Country: United Kingdom

“San Francisco, summer 1969, Doris & Don Fisher created GAP with the simple idea of “jeans and disc”, a place for everyone to find a great fitting pair of jeans. 40 years on, GAP 1969 concept store in Kingly Court celebrates this heritage with a collection of exclusive denim styles, T shirts, and designer collaborations. 69 units of each only. Each pair is packaged in a 12 Inch Gap 1969 record sleeve.”

V&S Wine Maru

September 15, 2009 | 1 Comment


Designed by Silver | Country: Sweden

“Maru means circle in Japanese. And the Alsace wine that V&S Wine has produced for sushi lovers is as well balanced as a circles shape. The product names was a part of the assignment. This design gained Silver a nomination in the European competition EPICA.”

Duck Rice

September 14, 2009 | 3 Comments


Designed by Scott Lambert | Country: Vietnam

“Packaging work for Xanh (meaning green in Vietnamese), Duck Rice is their first product. Very simply, rice is grown as naturally as possible, the ducks live in the paddies and their everyday habits keep the crop fertilized and free of pests. Xanh also promote a fairer deal for farmers. Working closely with the client I produced clean, fresh packaging to reflect the philosophy of the product. A wonderful coincidence allowed me give them a duck in the typography”


Hint Mint

September 14, 2009 | 2 Comments


Designed by James Jean | Country: United States

“It’s been a year in the making, and now these limited edition tins from Hint Mint are finally ready for distribution. The images on the tins were meant to be beautiful and slightly aggressive. I also wrote and designed the vellum inserts for each tin.”


Go Media Arsenal Giveaway

September 14, 2009 | 8 Comments


Lovely Package® is partnering with Go Media Arsenal to giveaway over $200 worth of vector and texture resources from their extensive library. One lucky winner will receive Ultimate Vector Collection 1 or 2, and Dust + Particles Texture Pack. All you have to do is email us before September 30th and we’ll draw the winner.

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Lovely Package

Curating the very best packaging design