Lovely Package

Curating the very best packaging design

Tentation Vodka

August 26, 2009 | 2 Comments


Designed by Optima Brand Design | Country: France

“This Vodka packaging is designed for a female target, but not only. The French Designer, Patrice Rouillard, has imagined this exciting bottle, thinking about women’s delicacy and their beauty. It’s inspired from luxurious perfume shapes and under lines women’s ambiguity. Angel and Demon, Soft and Wild, Mother and Lover, Pure and Dark.

A ‘Haute Couture’ package, with soft and pure lines, make of this bottle, a jewel in a case. A real French Touch.

Creation of brand identity, design of glass shapes, declension of communication on the whole concept.”

This Water

August 25, 2009 | 6 Comments


Designed by Pearlfisher | Country: United Kingdom

Having seen This Water in stores in the UK, we can attest to its shelf appeal. Copy-driven labeling with simple illustrations clearly differentiate the brand from competitors’ products.


Nike Carboard

August 25, 2009 | 5 Comments


Designed by 2×4 Design | Country: United States

“Nike found the needz for greenz in China recently at an exhibition based around two of their fundamental beliefs; “the desire for lightness and sustainability,” and went to 2×4 Design for help. Designers Zak Klauck and Emile Molin had the honors designing an all-cardboard (and a tiny bit of ink) package for Nike to stash their shirt, windbreaker, and shoe combo in. To fulfill both of the fundamentals central to the project, the wrap is constructed out of recycled cardboard with universal graphics printed on each package, the specifics (model, shoe size) written in on each by hand.

Those are some nice packages there, right? The one with the fatter flat surface holds the shoes, the one with more of a chainlink-fence look holds the windbreaker and shirt. But I tell you what, whatever you’d put in these packages would undoubtedly party so hard — that it doesn’t even matter what those shirts or shoes even look like.”


La Tulipe Wine

August 25, 2009 | 1 Comment


Designed by Redthumb | Country: The Netherlands

Interesting use of label shape to convey the name of La Tulipe, an award winning french wine.


Pablo Paez

August 24, 2009 | 1 Comment


Designed by Fluotype | Country: Argentina

“We created all the brand identity, from the logo to the labels, for this new soap and cosmetics brand. The client wanted something edgy, colorfull and a bit masculine. He had a low budget for printing, so we kept the label’s shape quite simple.

Something that the client liked very much was the shapes we created for each fragance, and the way these shapes turned into patterns.”


We’d Like to Know More About You

August 24, 2009 | 3 Comments

Where are you from? What do you do? What makes you tick? We’d like to know.

Lovely Package® values it’s readers, without you we wouldn’t have grown as quickly as we have and now we’d like to get a better sense of who you are. Please take the time to fill out our short questionnaire.

The Kingdom Animalia

August 24, 2009 | 14 Comments


Designed by enormouschampion | Country: United States | Buy it

“The Kingdom Animalia, a line of wooden animals and their packaging, were all made in the USA. The boxes are made of recycled cardboard, and offset printed. One element of the design system is that there are a few facts about the real life animal on the box. There are 15 different animals in this collection. They are made of sustainably harvested wood and are solid maple. The finishes on the animals (including the paint, stain, and beeswax sealer) are all non-toxic and very low/no VOC. All of the finishes are also made in the USA. They were laser cut and hand finished. They are meant to be decoration for a nursery, bookshelf, and the like. They are not, however, toys for children.”


Stiegl Beer

August 24, 2009 | 3 Comments


Designed by Skinny Ships | Country: United States

“Introducing a beer into an already saturated market a difficult task, but when the beer brand has such a rich history it’s a little easier to distinguish it from the competition.

Retaining the brands extensive elements; bold blackletter logo treatment, the staircase icon, and deep crimson red kept the familiarity within the brand. But updating and incorporating new elements; such as the diagonal rising label that mirrors the upward motion of the staircase logo, brings a contemporary feel to the traditional brew.”


Student Work – Aileen Barrameda

August 23, 2009 | 3 Comments


Designed by Aileen Barrameda | Country: United States

“The packaging is for Buzzy’s, a boutique gourmet candy shop that targets women. They wanted a feminine approach in selling their best selling line of peanut brittle, which includes original, white chocolate dipped, milk chocolate dipped, and dark chocolate dipped.  Buzzy’s uses 7 ingredients to make their original peanut brittle recipe.

I approached the design with the idea of “simple ingredients made with love,” using romance to woo women. The line of packaging tells a story of peanut meeting sugar and how their relationship develops into the 4 stages of love: attraction (original), romance (white chocolate), passion (milk chocolate), and intimacy (dark chocolate). Since the packaging is about a story unfolding, the packaging has a preforrated tab to reveal the bright red lining–a color associated with love, passion, and romance. The die cuts give a glimps of the product and are associated with the line graphics per assortment.”


Nike Limited Edition Transformers Basketball Shoe Collection

August 22, 2009 | 8 Comments


Nike has launched a limited edition set of three performance basketball shoes commemorating the worldwide premiere of the Transformers film sequel. The collaboration includes the Nike Zoom Flight Club, Nike Zoom FP and Nike Sharkalaid complete with special packaging, retro graphics and vibrant color combinations.


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Lovely Package

Curating the very best packaging design