Lovely Package

Curating the very best packaging design


August 6, 2009 | 1 Comment


Designed by Packoflove | Country: Sweden

“Our business idea is to offer a new packaging solution for condoms, with unique exciting design and personal expression, where we remove the awkwardness of purchasing condoms. A Packoflove pack comes in a smaller size than the preexisting ones on the market and contains three condoms. Retailers are offered a total solution to sell condoms to the end consumer, with a unique and personal design.

Packoflove is to be the globally most interesting and market leading company in providing a unique package solution for condoms as well as offering other different products and brands. We appeal to the consumers personality visually and communicate in a personal but yet international idiom. We aim to be a leading brand.”


Paco Roncero’s

August 6, 2009 | 2 Comments


Designed by Justina&Co. | Country: Spain

Nearly two years ago Justina Sanchis left her position as Creative Director in one of the biggest design companies in Madrid to start her own company. Justina&Co.’s latest creation are these retro inspired designs for Paco Roncero’s tapas sauces and olive oil.


Pocono Modern Matches

August 5, 2009 | 0 Comments


Designed by Mattson Creative | Country: United States

Created as part of a complete branding campaign for a company building modern homes in the Poconos.

Q Tonic

August 5, 2009 | 0 Comments


Designed by aruliden | Country: United States

“A gin and tonic is 70% tonic, 30% gin. Knowing that, we created a vision for Q Tonic, a premium tonic water, to accompany those fancy drinks. A premium tonic needed a juicy strategy, design, packaging and marketing roll out that would get the folks at Whole Foods, as well as our favorite bars, as excited as we were. Meet Q Tonic.”


CRITERIO Fragrance

August 5, 2009 | 1 Comment


Designed by Lavernia & Cienfuegos | Country: Spain

“CRITERIO is a fragrance targeted for men searching for an exclusive product of quality, but at a lower price than perfumes of luxury range. The container suggests masculine elegance. It is a glass transparent polyhedron with edges and planes producing shines and reflections, helping to create a double sensation of hardness on one side and luxury on the other.

The packaging was solved with graphics that make reference to the faceted shape of the container. It is exclusively distributed at MERCADONA”

Sakuma Confectionery Co.

August 4, 2009 | 4 Comments


Designed by Taku Satoh Design Office | Country: Japan

Über-simple candy packaging.



August 4, 2009 | 1 Comment


Designed by Lavernia & Cienfuegos | Country: Spain

“A mass-market range of cosmetic products for men that are exclusively distributed in more than 1000 supermarkets of the Spanish chain MERCADONA.

This basic line of cosmetics is related to concepts such as being fit, playing sport, exercising… The design of the package tries to reinforce these concepts. The name brings out the idea of a sport record, and the package makes reference to the morphology of the muscle. All the 100 ml and 200 ml containers were design with an ergonomic shape and fabricated in flexible plastic so they are very resistant and they can be carried in a sport bag.”



August 4, 2009 | 2 Comments


Designed by Studio 40.0 | Country: Russia

Beautiful packaging produced by Russian design company Studio 4.0. The cleanliness and simplicity of the design gives these bottles a very upscale fashion feeling.



August 3, 2009 | 0 Comments


Designed by Landers Miller | Country: United States

“Kidfresh is a brand new lifestyle concept store that provides fresh, healthy foods especially for kids. The unique color-coded system of the products was our inspiration in creating the packaging, store graphics, signs, print collateral and website. As a startup store, we were involved not only in the strategy and visitor experience but also the naming of items such as “kidfresh2o,” the “kidchen” and the “Kidfresh Dough Card”!”


Frutos Secos Hacendado

August 3, 2009 | 1 Comment


Designed by Lavernia & Cienfuegos | Country: Spain

“A dry fruits range produced by IMPORTACO exclusively for the supermarket chain MERCADONA. There was a main objective: to put order and to improve their visibility and to minimize the time in the shopping decision.

The solution is based:
– In the functional use of colours, which helps to identify the different ranges of products.
– A clear and very legible typography.
– Huge images of the nuts, which besides facilitating the identification provide a diferential and amusing aspect.”


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Lovely Package

Curating the very best packaging design