Lovely Package

Curating the very best packaging design

Renée Voltaire

March 2, 2009 | 0 Comments

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Designed by Silver | Country: Sweden | Fonts used: ITC Avant Garde Gothic

Swedish brand Renée Voltaire has some great minimalist packaging.

“A few years ago Swedish health foods weren’t considered chic. But that was before Renée Voltaire taught us that organic fare tastes better – and good food can inspire our way of living. The packaging with its personalized texts plays a vital part in the product design. Which Silver has created from the start.”

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Foxglo

March 2, 2009 | 3 Comments

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Designed by Bulldog | Country: Sweden | Fonts used: Frutiger, Futura

“Foxglo (pronounced Fox-glow) was launched to address European consumer adoption of basic green ideas and specifically, a shift from use of incandescent light bulbs to more energy efficient, compact florescent lighting.

Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.

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Six Scents

March 2, 2009 | 0 Comments

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Designed by 3 Deep Design | Country: Australia

“The Six Scents Initiative is an ongoing collaboration between Symrise, Metaproject and Seven New York. Annually, a distinct group of six prominent artists and perfumers are selected to develop a limited edition series of fragrances to help raise money for charity. The collection represents a worldwide spectrum of contemporary perspectives on creativity, culture, consciousness and collectivity.

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Preshafruit Juices

March 1, 2009 | 2 Comments

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Designed by Pidgeon | Country: Australia | Fonts used: FF OCR F

“Packaging for a new line of fruit juices by Donnyboy Fresh Food Company. These unique juices are pasteurised using cold pressure rather than heat, which ensures greater retention of nutrition and natural flavour. The juices are available in the following varieties; Royal Gala, Granny Smith, Fuji, Apple & Lemon, Apple & Pear and Valenica.”

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Capel Vale Debut

March 1, 2009 | 0 Comments

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Designed by Public Creative | Country: Australia | Fonts used: Neutraface, Formal Script

“Capel Vale Wines new contemporary range of wines is aimed directly at the unpretentious customer – fresh, drink now wines which are sold throughout the world.”

TRÉ

March 1, 2009 | 0 Comments

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Designed by Juli Shore | Country: United States | Fonts used: Eplica

Great Divide Brewing Co.

March 1, 2009 | 3 Comments

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Designed by Cultivator Advertising & Design | Country: United States | Fonts used: Knockout, Freehand 521

Brief: Convey superior quality, hand-crafted beers. Original: Mixed letter sizes suggest too casual approach to brewing. Individual beer icons, including mountain biker, rock climber, skier, are Colorado cliches. Redesign strategy: Overall block letter identity implies unapologetic, strong-flavored brewing style. Within overall line, individual beers are characterized by whimsical, cutout silhouettes.”

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Trixey Gentleman’s Club

February 28, 2009 | 0 Comments

trixey

Designed by Nine99Design | Country: Israel

“Branding for an art-deco, Chicago jazz club style restaurant. The logo is written in a new font, specifically made for this project, inspired by the Chrysler building. The branding consist of different sets of block typography over art-deco patterns and frames, trying to import the style into modern Hebrew.”

Xterra

February 27, 2009 | 3 Comments

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Designed by ‘NN’SS™ | Country: Argentina

“Outdoor and extreme sports clothing. Brand and packaging redesign.”

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Small Gully

February 27, 2009 | 0 Comments

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Designed by Mash | Country: Australia

Mash has been lucky enough to develop 3 ranges of Small Gully wine and  re-vamp another 1. Pictured here are wines from the Formula and Concoction range. Stephen Black is the man behind the Small Gully range and served as Mash’s inspiration for these wines. Mr.Black was a accomplished chemist in a past life developing ground breaking antibiotic medicines, hence the old chemist ’Formula’ notes and imagery based on the old medicine.”

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