Lovely Package

Curating the very best packaging design

ELLG Gourmet

February 19, 2009 | 0 Comments

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Designed by thisislove™ | Country: Portugal | Fonts used: FF DIN

Beautiful work from Portugal based thisislove™ for ELLG Gourmet chocolate.

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Milko

February 18, 2009 | 1 Comment

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Designed by Unitedpower | Country: Sweden

“Milko is one of Sweden´s largest dairy companies. Their main business region covers more than 1/3 of Sweden. Milko is a co-operative company, which is owned by farmers from various provinces. Each province has its own carton with the origin printed in heart shaped lettering to show that Milko offers consumers dairy products of high quality, made from milk coming from local farms.”

Chocolaterie

February 18, 2009 | 2 Comments

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Designed by Permanent | Country: Germany | Fonts used: Helvetica

“It is proven that chocolate stimulates the production of some hormones which are responsible for pleasant feelings. Chocolaterie should make chocolate addicts very, very happy. It is an online shop providing the connoisseur with the finest that European sweemeat shops are able to manufacture. The corporate design pleases the eye as excellent as the shop thrills the tongue. The style reminds of traditional craftsmanship from the 20s and gives an impression of the superb quality of the goods. Since men and women favour different styles, a sex-specific design was invented: floral femal and humboldtous male.”

Belle’s

February 18, 2009 | 1 Comment

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Designed by Public Creative | Country: Australia

“Belle’s is a new beer product aimed squarely at the premium end of the market. Public Creative created the name, character, story and designed all the branding for Belle’s beer.”

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Hint Water

February 18, 2009 | 6 Comments

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Designed by Helen Shaw | Country: Canada

“Package redesign emphasizing the purity and clarity of the product, designed in a minimalist style to break through the visual clutter of the beverage aisle. Hint’s original logo is reworked to mimic Asian characters and colour coded to communicate flavour at a glance.”

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Student Work – Marie-Eve Dubois

February 17, 2009 | 5 Comments

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Designed by Marie-Eve Dubois | Country: Canada

“If you’re among those who think that tofu is a rather boring and bland product, you might want to have a look at this new way of conditioning and packaging tofu. This study by Marie-Eve Dubois in my packaging class is quite an interesting way of combining aesthetic and function.

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Branson Coach House

February 17, 2009 | 2 Comments

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Designed by Mash | Country: Australia

This super premium wine is a simple typographic approach using 1 colour screen printing with a beautiful imported bottle from Saver Glass.”

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CK One & CK Be Bottle MP3 Players

February 17, 2009 | 1 Comment

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Thanks to Lovely Package® reader Thelma for giving us the heads up on this.

“As a fragrance alone, CK One would probably not be a something we would feature here, but Calvin Klein re-packaged the product into an interesting casement. As part of the CK “We are One” campaign beginning this March, you will be able to purchase CK One or CK Be with an MP3 player and speaker that ties into their idea of ‘music as the universal language.’ We couldn’t agree more.”

Via Selectism.

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Jamie Oliver

February 17, 2009 | 2 Comments

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Designed by Pearlfisher | Country: United Kingdom

“Task: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home. Scope: Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.”

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GUT OGGAU

February 17, 2009 | 3 Comments

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Designed by Jung von Matt | Country: Germany

“The Oggau Estate is a new wine growing estate that produces 9 wines with different characters. Each wine has its own individual character with its own story and complex, changing relationships. A wine family comprising of grandparents, parents and children with intrigue, secret affairs, arguments, colourful characters and the odd black sheep. A typical family clan.”

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Lovely Package

Curating the very best packaging design


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