Lovely Package

Curating the very best packaging design

Code Egg Chocolate

June 29, 2009 | 1 Comment


Designed by Zoo Studio | Country: Spain

“Packaging design for the limited edition chocolate work of art, “Huevo Código” (Code Egg), by the chocolate artist Rubén Álvarez. Each chocolate egg is numbered individually, and a label encloses the cardboard box, also signed and numbered by the artist.”



June 28, 2009 | 0 Comments


Designed by Maximilian Combüechen | Country: Germany

MOOI is a store for exclusive cashmere knitwear in Hamburg, Germany. The pattern on the bags is web of hand-illustrated threads, which repeats itself through all the applications of visual communication.


Vitamin Packaging

June 26, 2009 | 3 Comments


Designed by Robert Ferrell | Country: United States

Good packaging solution to get any designer, typography or colour fiend to take their vitamins.


Rewind Coffee

June 25, 2009 | 5 Comments


Designed by Studio Bomba | Country: Australia

“My, how we love this brand. Rewind and Bomba go together like Paris and the springtime, like Charles and Ray Eames, like coffee and cream, even. When Rewind came to us with thoughts of bringing together premium coffee and a shared love of mid-century design, we were pretty damn quick to hop on the brand-wagon.


Drinks Well Wine

June 24, 2009 | 2 Comments


Designed by Robot-food | Country: United Kingdom

“The aim was to create a supermarket friendly label to appeal to the mass market. If a large retail channel or wine supplier wants an own brand with a clear message, offering delicious, good value, ready to drink wine, ‘Drinks Well’ is the ideal solution.

The visuals include three very different wines from separate countries and the label descriptions clearly state what the average consumer needs to know. They have uniform characteristics, starting with the grape variety, then a brief summary, followed by the region of origin and wine variety. Lastly is a detailed description that ends with a unique sentence backing up the fact that the wine ‘Drinks Well’.

The range can include as many wines as required and there is clear colour distinction between the reds, the whites, and the rosés.

Robot-food is now targeting ‘Drinks Well’ to wine distributors and supermarkets in the hope that they will want to take the brand on.”

Waitrose Canned Vegetables

June 24, 2009 | 5 Comments


Designed by Turner Duckworth | Country: United Kingdom

Visually unified packaging solutions for a diverse variety of canned goods.


Evian Origine

June 23, 2009 | 1 Comment


Designed by Landor | Country: France

“Evian decided to create a new breakthrough event bottle to maintain its status as a trendsetter and the leading plain mineral water brand. When Evian asked Landor to develop the bottle, the challenge was double: the design needed to be beautiful enough to become a collector bottle, while also conveying Evian’s values and attributes – the Alps and the pure, mineral rich Evian water that has been flowing from there for over 8,000 years. The challenge was also technical, since a new bottle would require the creation of a special production line.


Sexy Tina Milky Vodka

June 23, 2009 | 11 Comments


Designed by Pavel Gubin | Country: Russia

I love this concept! I can just see people drinking straight from the bottle with this package.

“Sexy Tina. 35 % vol. Milky strong liquor (irish cream). Also it is recommended for fans to drink from a throat.”


Samurai Vodka

June 22, 2009 | 35 Comments


Designed by Arthur Schreiber | Country: Russia

Amazing package design concept from Russian designer Arthur Schreiber. He’d love to bring this concept to life, so if any of our readers are interested please let him know.

Via Roma

June 22, 2009 | 28 Comments


Designed by united* | Country: United States

“There are 3 million people in Tuscany. All different & all unique. This authentic Italian brand shows their true character, expression & emotion, in a way that has not been seen before in U.S. retail design.”


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Lovely Package

Curating the very best packaging design