Lovely Package

Curating the very best packaging design

Jamie Oliver

February 17, 2009 | 2 Comments

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Designed by Pearlfisher | Country: United Kingdom

“Task: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home. Scope: Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.”

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GUT OGGAU

February 17, 2009 | 3 Comments

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Designed by Jung von Matt | Country: Germany

“The Oggau Estate is a new wine growing estate that produces 9 wines with different characters. Each wine has its own individual character with its own story and complex, changing relationships. A wine family comprising of grandparents, parents and children with intrigue, secret affairs, arguments, colourful characters and the odd black sheep. A typical family clan.”

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Spork

February 16, 2009 | 0 Comments

spork

Designed by Janine Rewell | Country: Finland

“Package design for bamboo utensils”

Origin Dietary Supplements

February 16, 2009 | 2 Comments

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Designed by Wink | Country: United States | Font used: Adobe Garamond

“A packaging system for a Target owned-brand product line of dietary supplements. The tone and feel needed to reflect the current big-picture direction of the Target pharmacy (in which the supplements are sold) which was leaning more towards an organic/holistic approach to pharmaceuticals and health maintenance. By nature, the vitamins need to communicate a lot of information (and in multiple layers) with very limited real estate. The solution, was to strip away any and all pretense (decoration) in favor of a straightforward organizational structure. With the emphasis isolated on content and hierarchy, the typography is therefore forced to carry the load evoking a sense of traditional apothecary mixed with a hint of modernity via its relatively bright (retail) color palette of accents.”

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mySmoothie

February 15, 2009 | 0 Comments

mysmoothie

Designed by LA+B | Country: Sweden

“A 100% fruit smoothie made with love in Sweden. Pictured is the pomegranate, and a limited edition in a delicate POS stand. mySmoothie is available in US, Europe and Asia.”

Mom’s Granola

February 15, 2009 | 3 Comments

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Designed by Alice Cho | Country: United States

“I set out to brand and package my mom’s granola in a way that I thought suited her and also wasn’t really represented on store shelves. I wanted to come up with something that looked wholesome, down to earth and reminded you of home.”

NNSS Cookies

February 15, 2009 | 1 Comment

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Designed by ‘NN’SS™ | Country: Argentina

“Every time NNSS starts a project, we try to make something different, creative and with conceptual content. Our new year gift wasn’t the exception. We made a cheese cookies pack, but we included inside it self one just different whit a blue sky bath sugar. The cookie had a label with a sentence on it: ‘Between all… Different’.”

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Return of the Living Red

February 14, 2009 | 4 Comments

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Designed by Mash | Country: Australia

Mash has been involved with a variety of packaging and branding projects with Redheads Studio of McLaren Vale. At the top end of their fine wines is the ‘Return of the Living Red’. Packaging needed the usual unique Redheads touch. As this wine is non-vintage it has no age (the 2 grape varieties coming from different vintages). This was a complex fine wine with no listed age; a mysterious and intriguing wine. To compliment this the nature of the product, Mash developed a concept to create a small pack containing missing and/or suppressed crime files implying the existence of the living dead in and around the vineyards. With use of disturbing illustrations and fascinating old photos on a toothy uncoated paper the concept was bought to life. A slip knot with old twine and a deep red wax dipped bottle went with the old crime file folder to create one of our favorite wine packaging pieces.”

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Mooks

February 14, 2009 | 4 Comments

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Designed by Salad Design | Country: Australia

“This was a design that was created for the purpose of a collaboration of Mooks and WWF to raise money for local zoo’s. The Packaging and design were created to complement each other. The meat tray was chosen to represent the obvious meat styled text as were the labels and other stickers around the package.”

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Rudolph Care

February 13, 2009 | 1 Comment

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Designed by Dyhr.Hagen | Country: Denmark

“This is a packaging series for Danish beauty product line Rudolph Care. Rudolph Care is certified organic sustainable luxury, the first ever to carry the Danish Swan certificate as well as the French EcoCert certificate togther. All materials used for the packaging are Swan and EcoCert certified and all printing processes are certified.”

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Lovely Package

Curating the very best packaging design


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