Lovely Package

Curating the very best packaging design

Student Work – Marie-Eve Dubois

February 17, 2009 | 5 Comments

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Designed by Marie-Eve Dubois | Country: Canada

“If you’re among those who think that tofu is a rather boring and bland product, you might want to have a look at this new way of conditioning and packaging tofu. This study by Marie-Eve Dubois in my packaging class is quite an interesting way of combining aesthetic and function.

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Branson Coach House

February 17, 2009 | 2 Comments

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Designed by Mash | Country: Australia

This super premium wine is a simple typographic approach using 1 colour screen printing with a beautiful imported bottle from Saver Glass.”

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CK One & CK Be Bottle MP3 Players

February 17, 2009 | 1 Comment

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Thanks to Lovely Package® reader Thelma for giving us the heads up on this.

“As a fragrance alone, CK One would probably not be a something we would feature here, but Calvin Klein re-packaged the product into an interesting casement. As part of the CK “We are One” campaign beginning this March, you will be able to purchase CK One or CK Be with an MP3 player and speaker that ties into their idea of ‘music as the universal language.’ We couldn’t agree more.”

Via Selectism.

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Jamie Oliver

February 17, 2009 | 2 Comments

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Designed by Pearlfisher | Country: United Kingdom

“Task: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home. Scope: Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.”

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GUT OGGAU

February 17, 2009 | 3 Comments

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Designed by Jung von Matt | Country: Germany

“The Oggau Estate is a new wine growing estate that produces 9 wines with different characters. Each wine has its own individual character with its own story and complex, changing relationships. A wine family comprising of grandparents, parents and children with intrigue, secret affairs, arguments, colourful characters and the odd black sheep. A typical family clan.”

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Spork

February 16, 2009 | 0 Comments

spork

Designed by Janine Rewell | Country: Finland

“Package design for bamboo utensils”

Origin Dietary Supplements

February 16, 2009 | 2 Comments

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Designed by Wink | Country: United States | Font used: Adobe Garamond

“A packaging system for a Target owned-brand product line of dietary supplements. The tone and feel needed to reflect the current big-picture direction of the Target pharmacy (in which the supplements are sold) which was leaning more towards an organic/holistic approach to pharmaceuticals and health maintenance. By nature, the vitamins need to communicate a lot of information (and in multiple layers) with very limited real estate. The solution, was to strip away any and all pretense (decoration) in favor of a straightforward organizational structure. With the emphasis isolated on content and hierarchy, the typography is therefore forced to carry the load evoking a sense of traditional apothecary mixed with a hint of modernity via its relatively bright (retail) color palette of accents.”

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mySmoothie

February 15, 2009 | 0 Comments

mysmoothie

Designed by LA+B | Country: Sweden

“A 100% fruit smoothie made with love in Sweden. Pictured is the pomegranate, and a limited edition in a delicate POS stand. mySmoothie is available in US, Europe and Asia.”

Mom’s Granola

February 15, 2009 | 3 Comments

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Designed by Alice Cho | Country: United States

“I set out to brand and package my mom’s granola in a way that I thought suited her and also wasn’t really represented on store shelves. I wanted to come up with something that looked wholesome, down to earth and reminded you of home.”

NNSS Cookies

February 15, 2009 | 1 Comment

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Designed by ‘NN’SS™ | Country: Argentina

“Every time NNSS starts a project, we try to make something different, creative and with conceptual content. Our new year gift wasn’t the exception. We made a cheese cookies pack, but we included inside it self one just different whit a blue sky bath sugar. The cookie had a label with a sentence on it: ‘Between all… Different’.”

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