March 5, 2009 | 2 Comments
“Inkwell approached Mash to rejuvenate their wine packaging and brand identity. The ink splatter forms the central part of the brand identity and packaging. Logo type was kept simple and used on a neck label to keep separation between the type and the strong yet simply presented ink imagery. The label shape reflects the open pages that would create such a pattern. Uncoated stock was used with 2 levels of high build gloss varnish on the ink area, giving the label a three dimensional feel.”
March 5, 2009 | 0 Comments
Designed by Hype Type Studio | Country: United Kingdom
“The Brief: To develop an identity for a luxury perfume brand which appeals to both Arabic and Western cultures.
The Response: We captured both influences of the brand by balancing Arabic elements with a classic Western high-end look and feel. The packaging materials help to deliver the message using a varnished Arabic pattern and foil blocked logo application. The Pour Homme and Eau De Parfum fragrance bottles help shape the brand by promoting continuity using a similar shapes and styles. The women’s bottle is given a more feminine feel with it’s softer edges, colouring and gold cap. The result is a product with a subtle Arabic feel that appeals to consumers in both markets.”
March 5, 2009 | 1 Comment
Designed by Supperstudio | Country: Spain
“The latest collection of Ion Fiz presented this week at Madrid Fashion Week has a very singular novelty, came the birth of the first fruit of the union between a designer’s inspiration and know of a great winemaker. A 2005 vintage wine author, elegant but with a heel, designed, dressed and labeled by the enfant terrible of Spanish fashion.”
March 5, 2009 | 4 Comments
Designed by The Pressure™ | Country: United States
“For the re-release of hiphop artist MF Doom’s food-themed album Mm..Food, the team at Rhymesayers put the album in a durable, silver mylar-wrap reminiscent of pop-tarts or food packaging. The sticker on the outside not only contains all of the essential information, but is scratch-and-sniff, and smells like hamburgers. Yum.”
March 5, 2009 | 0 Comments
Designed by Salad Design | Country: Australia
“‘&’ is a personal accessory brand that I created for the purpose of fulfilling a need that I felt wasn’t being filled. Having a product that gave you all the tools to create an accessory for your phone or what have you and let you customise it how you want. I played with the identity for a while refining and trying to fully utilize the package. The logo was created to adapt to its product be it a phone, wallet or ipod it can be customised itself.”
March 4, 2009 | 0 Comments
Designed by War Design | Country: Australia
“Imagine being briefed to create striking packaging for a product named after the height of the bottle it’s packaged in. With only small print runs required, there was a real opportunity to have some fun. The solution was to design labels that were also 12″ long, printed onto packing tape using different colours to identify different variants. The labels wrap around the bottle creating a powerful and memorable branding device.”
March 4, 2009 | 3 Comments
Designed by WA007 | Country: United States
“Playing cards uniquely engineered to military precision, with original, iconic style and unsurpassed quality.
On this day last December, theory11 called an executive meeting with WA007 – one of the premiere graphic design firms in the nation. The result of the meeting was over 12 months of compositions encompassing two distinctive, commanding new designs.
The first was the Bicycle Centurions, released in March of 2008. Today, eight months later, we prepare to unveil the other. theory11 in association with WA007 now proudly presents :: PROPAGANDA.”
March 4, 2009 | 2 Comments
Designed by Courtney van Beek | Country: New Zealand
Thanks to Massey University, Wellington, New Zealand student Courtney van Beek for sending this in.
“A concept bottle design containing pure alpine snow powder, without any additives used for aftershave ~ as nature intended. The target audience for this aftershave is for men who appreciate all in nature, for
example Sir David Attenborough.
The braille simply reads, ‘pure snow’ on one side and ‘aftershave’ on the other. Additional information is not necessary as it is what it is. The way the Braille falls down the bottle like snow is very deliberate, it is also molded into the glass, and this takes away an additional sticker.”
March 4, 2009 | 0 Comments
Designed by Buzzsaw | Country: United States
Buzzsaw has just completed some new packaging for Reverta, a niche healthcare products company.
“Reverta came to Buzzsaw Studios with an outdated and understated brand. First we decided that the brandmark needed to be redone to better reflect their target market. And second that the packaging needed a serious boost not only with the design but the actual packaging and packaging materials. As you can see the final results show a major shift away from the generic and into a standalone line that projects confidence and a higher perceived value for the quality product that this packaging holds.”
March 3, 2009 | 1 Comment
Designed by Mash | Country: Australia
“Over the past year Mash has been working with the award winning First Drop Wines to produce a variety of labels. Featured here are Jr Gantos, The Red One, Mothers Ruin and Two Percent. Mash worked with San Francisco based Illustrator Rueben Rude who helped illustrate the Two Percent label. Stay tuned for two more First Drop projects. Currently a work in progress that includes a flagship product; said to be the holly grail of wines”