Lovely Package

Curating the very best packaging design

Magpie Estate

December 17, 2008 | 0 Comments

Designed by Mash | Country: Australia

“Magpie Estate a range boutique wines where each wine has an individual illustration relating to the individual wine. Collage illustrations were developed to be unique from one another, but also hold consistency so the viewer could recognise each individual wine as ‘Magpie Estate’. Magpie characters were developed to add a unique personality to each wine; as the wines themselves have there own unique personality. The front labels also include text handwritten by Mash to add a hands-on feel to a hands-on small production wine.”

Student Work – Hamish Smyth

December 17, 2008 | 1 Comment

Designed by Hamish Smyth | Country: Australia

“I re-branded the Polish Vodka brand Wyborowa. My concept uses hand drawn typography – arching back traditional Polish graphic design which featured a lot of handmade type. The clarity of the vodka is its main feature, which is emphasised by having the story of the Vodka’s origin on the back of the bottle. The viewer peers through the product to read the story. When viewed on an angle the viewer gets an interesting warped optical effect whilst isolating the products name on the front of the bottle.”

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Mollydooker Wine

December 16, 2008 | 4 Comments

Designed by Mash | Country: Australia

“Mollydooker, slang for left handed. Both proprietors of the Mollydooker Wines brand are left handed, hence the brand name. The brand identity has been created to go against the grain of the ‘same old’ wine branding approach. The aim was to create visual communication for a brand with its own personality, not just another player in the wine industry.

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Tall Tales – Real Food Restaurant

December 16, 2008 | 4 Comments

Designed by Duffy & Partners | Country: United States | Fonts used: Trade Gothic, Clarendon

“Minneapolis based Duffy & Partners used their creative design and branding expertise in creating the logo, food container packaging and other interior design elements for Gander Mountain’s new Tall Tales-Real Food Restaurants.

Tall Tales-Real Food Restaurant is another extraordinary example of showing how design needs to be part of our everyday life and strengthens Duffy’s leadership with in the hospitality industry!  There is really a lot of dimension behind its concept.”

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Brandscents

December 16, 2008 | 1 Comment

Designed by Turnstyle | Country: United States | Fonts used: Helvetica

“Does your brand stink? At Turnstyle we asked ourselves some tough questions: Is innovation in the air? What does integrity smell like? What about dedication or humanity?What about Hard Work? How does that smell? Should a Fortune 100 company smell like a fortune? And what if a Fortune 1,000,000 Company smells like a million bucks?”

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Condamine

December 15, 2008 | 0 Comments

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Designed by Hanna Backman | Country: Sweden

“Visual identity to a collection of wines  from Mont Taucha. Quality leaps in the first three, while the two prestigious wines symbolizes thumbs up and excellent.”

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Uvita de Plata

December 15, 2008 | 0 Comments

Design by Tridimage | Country: Argentina | Fonts used: Helvetica and Flemish Script. See more Copperplate Scripts

“The Argentine package design agency Tridimage created the brand and package design for Uvita de Plata, an Argentine contemporary Varietal Wine brand produced by RPB . Tridimage took advantage of the expressive possibilities of the metalized Tetra Pak container to differentiate the new brand in its crowded category.”

Evo Hair Products

December 15, 2008 | 3 Comments

Designed by Mash | Country: Australia | Fonts used: Helvetica

“Evo is a brand that has its own unique personality and culture, in stark contrast to an industry filled with ‘more of the same’ type approaches. The Evo brand personality is honest, but at the same time tests the consumer with ridiculous claims. Are you dumb enough to believe our claims? In this way, Evo makes the consumer stop and think. Evo is cheeky, humorous and slightly twisted.

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Sound ID 300

December 15, 2008 | 1 Comment

Designed by Andrew Pollak | Country: United States | Fonts used: Helvetica

Widex

December 14, 2008 | 1 Comment

widex1

Designed by Mads Jakob Poulsen | Country: Denmark

“The dual layered package+sleave makes the soundwave come to life on this multi award winning packaging design for Widex hearing aids released worldwide fall 2007. The soundwave spells the Widex-payoff ‘High Definition Hearing’.

The video (see after the jump) + pictures of this package quickly circulated the globe on the internet and by word of mouth.”

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Lovely Package

Curating the very best packaging design


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