Lovely Package

Curating the very best packaging design

Esule

December 18, 2008 | 0 Comments

Designed by Mash | Country: Australia

“‘Esule’, to fall from grace. The plight of the once king of wine grapes, Cabernet Sauvignon. This grape variety has lost some of it’s popularity as other grape varieties have come into vogue. The brief was to communicate this fact. The imagery shows a somewhat cryptic tale, a gun yielding woman another in tears and the result, a life changed forever as the once successful is now just a bum on the street. The end character still holds his former crown. It is not he who has changed, it is them. The Esule, a modern day Cabernet Sauvignon that rates as a super premium wine.”

Thymes Red Cherie

December 18, 2008 | 0 Comments

Designed by Duffy & Partners | Country: United States | Fonts used: Chalet

“Minneapolis based Duffy & Partners -internationally known for their innovative packaging and brand designs, are again the creative minds behind the package design work for the newest bath & body collection from Thymes called “Red Cherie.”

The design for Red Cherie evokes notes of the collections’ fragrance. Sweet, flirty and a little unpredictable. Hand painted cherry blossoms brings this packaging concept to life with light wood textures behind cherry blossoms giving the delicate art a quiet depth.”

Project 7

December 18, 2008 | 2 Comments

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Designed by 29 Agency | Country: United States

Project 7 was developed on a cold fall night 2 years ago when the thought of the 7 deadly sins came up.  I began to do some research on the history and origin and had a simple thought.  What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7?  What if the “glutton” in this example which I fall into regularly stopped focusing on myself and started focusing on helping those that were starving.  So take that concept and spread it over what we call the 7 most critical areas of need in the world, hence the name Project 7.  So then the vision started playing itself out and I needed something to help get this initiative out there.  So having a consumer goods background and a heart to see real change come about this company was created.  I believe like most of you, that if we spent more time helping others, we can in fact, “Change the Score.”

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Logan ‘Signature’ Wines

December 17, 2008 | 1 Comment

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Designed by War Design | Country: Australia

“Peter Logan’s very particular approach to his winemaking inspired the choice of dimensional embroidery. This unique approach to embroidery was a fitting metaphor for the patience, care and love that goes into every bottle. By embroidering beautiful, intricate compositions of fruits, berries, leaves and flowers, each label visually represents the textures and flavors inside.”

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Magpie Estate

December 17, 2008 | 0 Comments

Designed by Mash | Country: Australia

“Magpie Estate a range boutique wines where each wine has an individual illustration relating to the individual wine. Collage illustrations were developed to be unique from one another, but also hold consistency so the viewer could recognise each individual wine as ‘Magpie Estate’. Magpie characters were developed to add a unique personality to each wine; as the wines themselves have there own unique personality. The front labels also include text handwritten by Mash to add a hands-on feel to a hands-on small production wine.”

Student Work – Hamish Smyth

December 17, 2008 | 1 Comment

Designed by Hamish Smyth | Country: Australia

“I re-branded the Polish Vodka brand Wyborowa. My concept uses hand drawn typography – arching back traditional Polish graphic design which featured a lot of handmade type. The clarity of the vodka is its main feature, which is emphasised by having the story of the Vodka’s origin on the back of the bottle. The viewer peers through the product to read the story. When viewed on an angle the viewer gets an interesting warped optical effect whilst isolating the products name on the front of the bottle.”

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Mollydooker Wine

December 16, 2008 | 4 Comments

Designed by Mash | Country: Australia

“Mollydooker, slang for left handed. Both proprietors of the Mollydooker Wines brand are left handed, hence the brand name. The brand identity has been created to go against the grain of the ‘same old’ wine branding approach. The aim was to create visual communication for a brand with its own personality, not just another player in the wine industry.

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Tall Tales – Real Food Restaurant

December 16, 2008 | 4 Comments

Designed by Duffy & Partners | Country: United States | Fonts used: Trade Gothic, Clarendon

“Minneapolis based Duffy & Partners used their creative design and branding expertise in creating the logo, food container packaging and other interior design elements for Gander Mountain’s new Tall Tales-Real Food Restaurants.

Tall Tales-Real Food Restaurant is another extraordinary example of showing how design needs to be part of our everyday life and strengthens Duffy’s leadership with in the hospitality industry!  There is really a lot of dimension behind its concept.”

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Brandscents

December 16, 2008 | 1 Comment

Designed by Turnstyle | Country: United States | Fonts used: Helvetica

“Does your brand stink? At Turnstyle we asked ourselves some tough questions: Is innovation in the air? What does integrity smell like? What about dedication or humanity?What about Hard Work? How does that smell? Should a Fortune 100 company smell like a fortune? And what if a Fortune 1,000,000 Company smells like a million bucks?”

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Condamine

December 15, 2008 | 0 Comments

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Designed by Hanna Backman | Country: Sweden

“Visual identity to a collection of wines  from Mont Taucha. Quality leaps in the first three, while the two prestigious wines symbolizes thumbs up and excellent.”

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Lovely Package

Curating the very best packaging design


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