Lovely Package

Curating the very best packaging design

Yoshi-Go

February 4, 2009 | 1 Comment

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Designed by LA+B | Country: Sweden | Font used: Futura

“Yoshi-Go, a new range of green teas released in Asia and Europe. The product is a traditional japanese RTD green tea infused with anti-oxidant ingredients, to bring the two trends of Europe and Asia together.

The square bottles comes in a sophisticated black sleeve, with highlighted colours, Yellow (original flavour with a dash of lime), Blue (Detox, with blueberries and pomegranate, and Pink (with ginger and ginseng). A gift pack of three is a limited item across Europe.

The brand identity is developed by Love for art and Business, LA+B, Stockholm Sweden. (AD Sarah Sheppard, PM Frida Berggren, D Magdalena
Adaktusson, CD Jonas Lundin) (who also packaged myysmoothie, recently pictured in UK’s Wallpaper magazine)”

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Mamont Vodka

February 4, 2009 | 0 Comments

mamont

Designed by STRANGER & STRANGER | Country: United Kingdom | Font used: Engravers Gothic

Beautiful custom bottle design for Mamont Vodka.

Start Something

February 3, 2009 | 1 Comment

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Designed by Wink | Country: United States

“Our challenge was to redesign an existing campaign for an educational mentoring program called Start Something. The program is sponsored by Target Corporation and The Tiger Woods Foundation, which helps build core values and inspire leadership qualities in youth. The program is administered by teachers and adult leaders. The information and design needed to be cool and aspirational looking to appeal towards pre-teens and teens. The use of arrows and monochromatic imagery became the visual metaphor to the whole campaign.

The materials included ads, in-store kiosk posters, perforated postcard posters and a kit that included educational materials, stickers, award certificates, and wrist rubber bands with inspirational phrases. Participant numbers have skyrocketed from 25,000 to over 600,000 since the redesign.”

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The Blackman Dop Kit

February 3, 2009 | 0 Comments

dopkit1

Designed by Daniel Blackman | Country: United States

“Items and habits handed down from my grandfather, to my father, to myself.”

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The Old Malt Cask

February 2, 2009 | 0 Comments

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Fonts used: P22 Franklin’s Caslon, P22 Cezanne

This intriguing range emerged in 1998 with a caveat that the single cask bottlings would only be available in limited numbers. But the initial 50 – to commemorate the company’s 50th anniversary – was gradually passed and today we can regularly offer over a hundred superb Malts to the connoisseur or anyone else with good taste for that matter.”

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Mariestads Prima Lager

February 2, 2009 | 0 Comments

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Designed by Neumeister | Country: Sweden | Fonts used: Knockout

“Input: Spendrups is in the process of repositioning one of its brands, Mariestads. Mariestads Prima Lager is a super-premium lager with a distinctly bitter taste based on 160 years of brewing traditions. Spendrups asked Neumeister to design the packaging so that it would not only reflect the company’s long tradition of craftsmanship but also appeal to discerning beer drinkers.

Output: The packaging design for the bottle is a seamless fusion of traditional values and contemporary design elements. The retail packaging (4-pack and carton) is used to tell the story of the old brewery and the origins of the beer.

Outcome: Mariestads Prima Lager has been given an ovation by the beer connoisseurs within Swedish news media. Very soon we will know the opinion of the connoisseurs amongst beer consumers.”

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Mister Nesbitt Grooming Kit

February 2, 2009 | 5 Comments

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Designed by Anwar Pack. | Country: United States | Font: Goudy Heavyface

An emotional branding project for packaging design. I had to develop primary, and secondary packaging, as well as a gift set to house it all, for a fragrance modeled after someone close to me. I chose my father for the project, so I developed a traditional grooming kit. I designed and made all of the packaging, upholstering it with nue-buck leather and suede. I wanted to design something that was traditional and nostalgic, but at the same time contemporary enough to apeal to a more youthful audience.”

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Lamadrid

February 1, 2009 | 1 Comment

lamadrid

Designed by Ballester/Milia | Country: Argentina

Cleanwell

January 31, 2009 | 2 Comments

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Designed by PhillipeBecker | Country: United States | Fonts used: Gotham, Helvetica

“Hands-on alliance with IDEO for a brand that keeps germs off hands.”

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Just Desserts Cream Liqueurs

January 30, 2009 | 2 Comments

desserts

Designed by STRANGER & STRANGER | Country: United Kingdom

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Lovely Package

Curating the very best packaging design


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