Lovely Package

Curating the very best packaging design

Fieldʼs Flora Art Cards

January 11, 2009 | 2 Comments

flora1

Designed by Wink | Country: United States | Font used: lettering in a Copperplate Script style.

“Marshall Field’s teamed up with the Art Institute of Chicago to release a limited edition run of collectible giftcards, featuring famous art masterpieces from the Art Institute collection. We named the campaign Field’s Flora, since most of the artwork selected from the Art Institute involved floral paintings. Paper for the art card sleeves was selected to accommodate letterpress printing and give the impression that this may of been something pull out of a grandmother’s attic, like a vintage flower seed packet.

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Student Work – Esther Chaye

January 10, 2009 | 0 Comments

cmyk1

Designed by Esther Chaye | Country: Canada

“Paints come in small parts for the DIY beginner. Using this set of 5 (CMYK + White), he or she can create all the colours of the rainbow for their DIY projects (customization toys, shoes, accessories). A take-home colour wheel/instruction sheet would be given (in-store) plus guide them to an online site further providing the user with additional help. No sweat or tears just mix and paint it.”

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Vitamin Well

January 9, 2009 | 3 Comments

vitamin

Designed by Neumeister | Country: Sweden | Font used: ITC Avant Garde Gothic.

“Vitamin Well, the successful entrepreneur behind the new functional beverage with the same name, has decided to work with us on a long term basis. A truly healthy relationship! Our part is to add even more energy to the brand, by design.”

Five Rows Craft Wine

January 9, 2009 | 1 Comment

fiverows1

Designed by Insite | Country: Canada

“This is 5th generation grape grower and winemaker Wes Lowrey’s entry into the exploding Canadian wine scene. Located in the Ontario appellation of St. David’s Bench, this premium hand made wine expresses the character of the area and terroir in very low volume production – ranging from 24 bottle lots to 200 cases per release.

To reflect the time and passion involved in this type of winemaking, the packages are also hand involved and produced in small numbers – some hand completed, folded and applied. The bottles are finished simply with a dime of wax on top to protect the cork and have a stripped down simplicity.”

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Andresen Porto

January 8, 2009 | 0 Comments

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Designed by Wren & Rowe | Country: United Kingdom | Fonts used: Perpetua, Copperplate

“J.H. Andresen produce the some of the finest Port in the world, and wanted to offer a selective gift pack to their consumers. I designed a bespoke brushed steel box and pared down the Port language to fit with the existing Andresen range. This was a NPD project, and was a huge duty free success, selling out almost immediately. The brief follows builds on an existing relationship where I was involved with the design of their Century Port and solely responsible for the 2004 design of their website.”

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Blossa Glögg

January 8, 2009 | 5 Comments

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Designed by BVD | Country: Sweden | Fonts used: hand lettering, Fat Face, Futura Black, and Gill Sans Shadowed. See also: Frieze.

“A bottle that is shorter and rounder than other Blossa products. The shape of the bottle is kept from year
to year, with the colours and typography changing to reflect that particular year’s design and flavour.”

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Gyttorp

January 7, 2009 | 8 Comments

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Designed by Neumeister | Country: Sweden | Fonts used: Neue Helvetica, Hoefler Text

Input: Gyttorp AB is the result of a merger of Gyttorp Cartridge Company AB and HDF Gyttorp Jakt AB. The merger has created one of the leading companies within the hunting sector with Scandinavia as a priority area.

Output: The new brand identity needed to connect both companies internally and externally, signal Gyttorps’ long history within the hunting sector and at the same time showing that the company is dedicated to continuous innovation. Key touch points included logo, packaging, catalogues, market communications material and the web site.

Outcome: Enabled Gyttorp to successfully relaunch their brand and build a competitive advantage to its competitors. The new brand platform will be the foundation for the company’s future strategies that includes venturing in to new areas and formats.”

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Tango

January 7, 2009 | 2 Comments

tango1

Designed by Brandhouse | Country: United Kingdom | Font used: a modified Franklin Gothic.

“Transforming a chip-shop brand into a hero brand – and making 14 year-old boys feel like 18-year olds – by telling a story about ‘rebellion’.”

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Campbells V8 Invigor8

January 7, 2009 | 0 Comments

invigor8

Produced by Richard Palmer | Country: United States

“In the energy drink boom, there wasn’t a healthier option for the consumer. In an effort to fill the gap and build on the V8 brand, Campbells formulated a juice & vegetable fusion fortified with vitamins and Guarana.”

Bols Genever

January 6, 2009 | 0 Comments

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Designed by …,staat | Country: The Netherlands | Fonts used: hand calligraphy by Niels Shoe Meulman (see Copperplate Scripts), Adobe Caslon.

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Lovely Package

Curating the very best packaging design


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