Lovely Package

Curating the very best packaging design

Foster’s

May 27, 2014 | 0 Comments

Designed by BrandMe | Country: United Kingdom

“Building on BrandMe’s radical redesign of Foster’s in 2010, the growing success of its Gold and Radler line extensions and the brand’s 2013 crowning as number 1 UK off-trade lager, BrandMe were commissioned by brand owner HEINEKEN to reposition and redesign Foster’s core proposition.

The brief was to capitalise on the 125th anniversary of the brand and assert the brand’s long standing brewing heritage and product credentials, as a lager crafted in the Melbourne heat in 1888 for ultimate refreshment.”

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Sun Wines

May 27, 2014 | 0 Comments

Designed by mousegraphics | Country: Greece

“The briefing (in brief):  We produce a good organic wine that we want to place in a highly competitive market via a strong packaging design idea.

The target consumer: Design conscious consumers ready to try a cared-for product.

The design: One of the most creative and difficult areas of packaging design is probably this of wine. In the case of Sun wines, we focused on the wine color and the ways it corresponds to particular solar phases: the deep red of a setting sun, the gold white of its mid day radiance, the pinkish rose of the early rising star. We designed the abstract time sequence of these phases on each bottle, with a sign created specifically for each variety and placed near the rim of the bottle carrying this variety. The sun, solar light is one of the most elemental, eternal ingredients of wine alchemy. Its role cannot possibly be measured or even described, but its value can be commemorated and appreciated.”

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Penfolds Bin 170

May 27, 2014 | 0 Comments

Designed by The Collective | Country: Australia

“At a launch in London this month, Penfolds unveiled its Bin 170, specially released to commemorate the iconic winery’s 170th anniversary. Priced at $1,800.00 per bottle, Bin 170 is the most expensive bottled wine ever released by Penfolds. Sourced from Penfolds Kalimna Vineyard in South Australia, Bin 170 has been made from exceptional parcels of the fruit usually reserved for Grange. Released once previously in 1973, a Bin 170 is a very rare release. Of the 2010 vintage, only 5,544 bottles have been produced, which means the wine will be greatly sought after by collectors.”

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Salmon Oil

May 26, 2014 | 0 Comments

Designed by mousegraphics | Country: Greece

“The Briefing (in brief):  “This is a valuable nutrition additive. We like a packaging which will make it distinguishable in a pharmacy environment.”

 The target consumer: The product is dispensed by prescription and addresses people in need of vitamin based nutrition additives

The design: We opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish. We chose the iconographical approach of a fish encyclopedia of the 18th or 19th c., simple, clear typography and the devise of the orange diagonal line to connect the packages when displayed.”

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The Other Oil

May 25, 2014 | 1 Comment

Designed by At Pace | Country: South Africa

“Our brief to create original packaging design for a new Extra Virgin Olive Oil produced by The Getty Family in South Africa and the only element to the design brief that was mandatory was to ensure that we used the “Old Oil Logo” from yesteryear. As a result the whole design began to take on a deliberately retro feel, including the choice of colour, typography etc. with illustration by Doug Powell, all done locally.”

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It Pops

May 24, 2014 | 0 Comments

Designed by Beatrice Menis | Country: Sweden

“The goal was to communicate the tradition and the natural ingredients used for in the popsicles; this is the reason why we chose to combine handmade typography with the popsicle image. Here you can see the first three flavours but It Pops will be launching new flavours soon. At the same time we’re working with the brand identity and we will be uploading soon the visual communication and the stationery. Have a sneak peak at the packaging design for now!”

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Juuri

May 23, 2014 | 1 Comment

Designed by Werklig | Country: Finland

“The distillery is based in the heartlands of Finnish Ostrobothnia. The first batch of the whisky won’t be available until 2017, but an initial product called Juuri (Root) is already in production to be used in cocktails. More products will be developed and made in small batch style as the production evolves. The company also has clear-cut plans for entry into the international market, aiming boldly at global metropolises such as London, Berlin, Hong Kong and Tokyo.

This sort of brand evolution meant that the identity needed stand the test of time and changes: it had to be clean, fresh and easy to use still after a couple of years when the first whiskys are matured.”

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Beer Bread

May 23, 2014 | 0 Comments

Designed by Carine Nguz | Country: DR Congo

“You like bread. You like beer. You’ll love BarrettsRidge Beer Bread. What started out as one of Grandma’s secret family recipes is now available to all who reckon that the time has come to end the unholy separation of beer and bread.

This product speaks for itself. Made by a real person and truly simple to prepare; it naturally looks, smells and tastes delicious. I wanted to create packaging that doesn’t feel mass-produced, that evokes wholesome home-baked goodness and a fresh twist on heritage.”

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PUMA Tricks

May 22, 2014 | 1 Comment

Designed by Neighbour | Country: United Kingdom

“To announce the release of the Tricks collection we designed a limited edition presentation box that was sent out to writers, bloggers and PUMA footballers.

The box is made from 4 odd-coloured compartments which house each of the boots in the collection. Concealed magnets hold the sections together creating an adaptable and playful way of holding the 4 boots.”

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Heckler Design

May 22, 2014 | 0 Comments

Designed by RMA | Country: United States

“We were tasked with updating existing direct to consumer packing for Heckler Design.Maintaining the brand ideals of using honest, simple and functional materials was of utmost concern. The design was created to be flexible enough to adapt the many variations of products, both color and supported device. We were able to do this using a clean one color design that’s not dependent on a different package for each color or device variation. We designed labels too quickly help identify the product color and also allow for quality assurance sign offs, while adding life to the overall look.”

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Lovely Package

Curating the very best packaging design


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