Lovely Package

Curating the very best packaging design

Darwin Press

December 5, 2008 | 2 Comments

Designed by Purpose | Country: United Kingdom | Fonts used: Basic Commercial or Akzidenz Grotesk

“Every Christmas, the Darwin Press send confectionery to clients and associates by way of a seasonal thank you.

In 2007 they asked Purpose to find a more memorable and creative way of upholding the much appreciated tradition.

A selection of CMYK coloured jelly beans presented in a beautifully finished printed box did the job nicely, and showcased Darwin’s great printing skills.

Sweet.”

BULL-A-ROOK

December 4, 2008 | 0 Comments

Designed by Kyle Poff | Country: United States

Kyle Poff sent in this clean and simple design for BULL-A-ROOK. The diecut ‘B’ is a nice touch.

John Sleeman Presents Series

December 4, 2008 | 2 Comments

Designed by Dossier Creative | Country: Canada | Fonts used: Custom Script (Sunderland), Beaufort, Futura, Univers Ultra

“Sleeman Breweries is one of Canada’s largest and oldest breweries; dating back to 1834 when John H. Sleeman established himself as a master brewer and a malter in Ontario. All natural ingredients and attention to quality have been the Sleeman hallmarks for five generations. Our challenge was to rebrand the John Sleeman Presents premier line of packaging – Fine Porter and Indian Pale Ale – to commemorate the founding father’s achievements and to reflect the brands time tested values of craftsmanship and brewing excellence. Our unique bottle and package design – a blend of old world and new world cues – not only reflects the sophistication and tradition of Sleeman, but also seemlessly ties in with the entire brand family. The clean and fresh design invites you to sample a historic and proudly Canadian beer of yesterday.”

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Havoline Oil

December 4, 2008 | 0 Comments

Designed by McLean Design | Country: United States

“With the Daytona 500 as a national stage, Chevron kicked off its Havoline Brand’s 100th year. By using a vintage logo, vintage colors on kraft cases, and early racecar imagery, all in the style of the era, we lend authenticity to the viewer’s journey in time. Visually connecting the viewer to the automobile’s Golden Age, we remind them that Havoline has always been there for them, and will continue to be for the next 100 years and beyond.”

Pasión for Fashion

December 4, 2008 | 1 Comment

Designed by Narrow House | Country: Spain | Fonts used: Perpetua

Pasión for Fashion is an online fashion store specializing in clothes and accessories. They first came to us to design their brand identity and to help them with the design of their website. At that time they had just started their business and their budget was particularly small, in fact we accepted bags, shoes and jewelery as payment.

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Ellen

December 3, 2008 | 0 Comments

Designed by BVD | Country: Sweden

Even feminine hygiene products can look great. BVD shows us how with Ellen.

TAG Icons

December 3, 2008 | 0 Comments

Designed by united* | Country: United States

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Student Work – Zoran Konjarski

December 2, 2008 | 3 Comments

Designed by Zoran Konjarski | Country: Australia | Font used: Neue Helvetica Black

“My concept to the bottle graphics were to move away from traditional beer graphics, and make the bottle design differentiate in the market by taking on an extreme modern and minimalist design. This almost sterile approach followed through into the packaging of the 2-pack and -pack varieties by packaging the beer in blister packs like pharmaceuticals. The blister packs were custom molded for the beer bottles.”

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Pandor

December 2, 2008 | 1 Comment

Designed by Louise Ridel | Country: France | Fonts used: FF DIN

“Far from the alchimist clichés, the strange taste and the after effects of yesterday’s absinthe, Pandor distances itself from all this through a subtle and delicious taste. It is becoming the new alcohol of reference, inseparable from the most fashionnable events, it just cannot be ignored in private parties.”

Auchentoshan Single Malt Scotch Whisky

December 1, 2008 | 2 Comments

Designed by Breeze Creative | Country: United Kingdom

“The new bottle shape and packaging design is a radical move from its former traditional look. The design embraces its traditional heritage with the use of a thick base bottle to keep its weight and premium status, while the oval bottle shape is more simple and stylish to easily hold in one hand.

Presented in beautifully pearlised packaging, the unique bottle shape and the use of strong contemporary colours aim to maximise its on-shelf presence and present a recognisable product range.

The new look is set to appeal to a younger and wider audience of emerging malt consumers who enjoy trying ‘the new’ and ‘the best’ in an urban social scene.”

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Lovely Package

Curating the very best packaging design


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