Lovely Package

Curating the very best packaging design

Heineken Light

October 25, 2008 | 1 Comment

Designed by VBAT | Country: The Netherlands

“The design of the primary and secondary packaging had to be distinctively different from the world famous ‘racetrack’ design of the regular Heineken premium beer, while still using the same recognizable brand identifiers. It was decided to combine the brand name and the red ‘star’ with an uncomplicated label containing white and silver details. This way the light version got a fresh, modern and uncluttered character.”

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Terras do Foro

October 24, 2008 | 3 Comments

Designed by Burocratik | Country: Portugal

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Santini Hand Cut Chips

October 24, 2008 | 0 Comments

Designed by Henry Luong | Country: Australia

The raw, simple and unrefined design of this package is a great idea for a product such as hand cut, organic potato chips. The clean execution and attention to detail makes for a beautiful package with stand-out shelf appeal.

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Vital Oils

October 23, 2008 | 1 Comment

Designed by Turner Duckworth | Country: United States

“Very small and very concentrated. These essential oils turn a simple bath into a mood shifting experience. The design shows a perfect drop on vivid pack colors that hint at the intense experience.”

Little Light

October 23, 2008 | 0 Comments

Designed by Amore | Country: Sweden

“Meant to appeal to the trendy urbanite, Amore chose a small 33cl beer can and created a modern architectural visual solution with traditional beer colors.”

Amstel Premium Quality Lager

October 22, 2008 | 0 Comments

Designed by VBAT | Country: The Netherlands

“The bottle profile developed is elegant, tall and transparent. Slim, light and yet still beer like. The bottle shape is spear shaped. Thrusting upwards. The shoulder is pronounced and distinctive. The bottle ‘in hand’ is easy and light.

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Candy King

October 22, 2008 | 1 Comment

Designed by BVD | Country: Sweden

“The new corporate identity was required to appeal to adults and children, and to be simple, unique and strong enough to establish the brand as a category leader in an otherwise “unbranded” sector. Candyking was also looking to launch in an international market.

BVD created the “Candyking’s kingdom”, from which all communication would emanate. The king himself was given a more contemporary appearance and a friendlier personality. The colours communicate joy and variety.”

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Askul Paper

October 22, 2008 | 0 Comments

Designed by Stockholm Design Lab | Country: Sweden

I don’t think that I could ever become sick of Askul’s packaging or design, it’s absolutely wonderful. Expect to see more of it here in the coming weeks and months.

“The main objective of the new identity is to increase Askul’s competitive power and brand heat in a mature market. The ambition is to mark the introduction of a new era and communicate the evolution of the Askul company.”

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Schwarzkopf OSiS

October 21, 2008 | 0 Comments

Designed by Turner Duckworth | Country: United States

“OSiS professional hair care poducts encourage style conscious men and women to experiment with new looks. even the chicest brands need an occasional makeover too, so we gave OSiS it’s own new look. Radiant with renewed vitality and flair, OSiS is ready for it’s close-up.”

Peyton & Byrne

October 21, 2008 | 0 Comments

Designed by Farrow | Country: United Kingdom

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Lovely Package

Curating the very best packaging design


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