Lovely Package

Curating the very best packaging design

5,0 Original

November 7, 2008 | 7 Comments

Designed by Feldmann+Schultchen Design Studios | Country: Germany

“‘Beer needs a home’ is the guiding principle of German beer advertising. That’s why most producers emblazon their brands with regional icons, like a coat of arms, place names, etc. to show that their brand is premium and expensive.

The  brief was to create a brand+packaging design for a new low-priced beer placed on the German market. The impact needed to be strong, visible and evident, and the brand needed to compete without advertising support, only through point of purchase. We chose an unconventional but evident name: 5,0 Original. Focusing on the common pilsner beer alcohol of 5.0% and not copying and additional heritage, we intended to capitalize on what is real and where beer belongs.”

Continue…

Sula

November 6, 2008 | 3 Comments

Designed by Concrete | Country: Canada

“Sula is a new fragrance from Susanna Lang Parfumerie. Trageted at a younger audience than the company’s senior brand, Sula allows customers to express their personal character and style by playfully layering different fragrances.

Concrete developed the brand identity and packaging for the six scents and lip balms. The line is distributed internationally through leading perfume retailers.”

Continue…

Botticelli

November 6, 2008 | 3 Comments

Designed by Struck | Country: United States

“Botticelli is making its way into a store near you. This package design makes the chocolate inside that much sweeter. Dynamic Confections doubled their forecasted sales with this brand. You better believe there were high fives and plenty of chocolates to go around when we received the news.”

Continue…

Fruta Del Diablo

November 5, 2008 | 2 Comments

Designed by Moxie Sozo | Country: United States

“There are a wide variety of salsas in the marketplace, with offerings from small start-ups and international corporations alike vying for consumer dollars. Moxie Sozo wanted to create salsa packaging for Fruta Del Diablo that would distinguish it from everything else on the shelf and establish credibility for an unknown brand. By using hand-drawn illustrations inspired by the woodcuts of Mexican artist Jose Guadalupe Posada, we were able to lend authenticity to the salsa while reinforcing the product’s heritage in traditional Mexican cuisine.”

Continue…

Mini Garage Winery Brandwein

November 5, 2008 | 1 Comment

Designed by KOREFE | Country: Germany

The mini garage Winery has its origins in a former tractor workshop, in which winemakers Anthony Hammond’s delicatessen produces and refines. That’s why you can find all the products in the garage mini-series a touch of repair again.

The cherry brandy, the pear brandy and plum brandy called Super K, super and super W and Z are, rather than in Obstlerflaschen in canisters filled. Just like real fuel.”

Continue…

Nike SB “Lobster” Dunk

November 4, 2008 | 2 Comments

Great attention to detail in this unique design for the Nike “Lobster” Dunk Low. The first 200 pairs came equipped with a lobster claw rubber band, a tee shirt, a condiment box (which included a lobster shell cracker, fork, bib, an extra set of laces, and wet nap) and a poster, all put into a traditional paper bag used by typical, New England lobster retailers.

Continue…

Islay Single Malt Scotch Whisky

November 4, 2008 | 2 Comments

Designed by Marc Praquin | Country: France

Absolutely stunning package design and development by Marc Praquin. I get the sense that this is not your father’s cheap scotch.

Tennent’s

November 3, 2008 | 1 Comment

Designed by DesignBridge | Country: United Kingdom

“To rebuild confidence in its background, we took the two prominent brand colours and made them mean something fresh, youthful and alive.

Red became blood to represent the gritty, down to earth, urban life force of Glasgow. Yellow was gold to stand for the quality of brewing expertise and warmth of both the city and its people.”

Tesco Ingredients

November 3, 2008 | 4 Comments

Designed by P&W | Country: United Kingdom

The Brief: New range of cooking ingredients based products. The Solution: Taking a leaf out of cookbooks to inform and inspire people to use the products.”

Continue…

Absolut

November 2, 2008 | 0 Comments

Designed by BVD | Country: Sweden

“The starting point for the design solution was the colour signal and the elegant, organic shape of the pear. Using the iconic bottle shape, the design creates an optical illusion of a pear. A traditional shape in a more unconventional way. The design solution is technically efficient, which is important for production”

Continue…

Lovely Package

Curating the very best packaging design


Sponsors