Lovely Package

Curating the very best packaging design

Sun Wines

May 27, 2014 | No Comments

Designed by mousegraphics | Country: Greece

“The briefing (in brief):  We produce a good organic wine that we want to place in a highly competitive market via a strong packaging design idea.

The target consumer: Design conscious consumers ready to try a cared-for product.

The design: One of the most creative and difficult areas of packaging design is probably this of wine. In the case of Sun wines, we focused on the wine color and the ways it corresponds to particular solar phases: the deep red of a setting sun, the gold white of its mid day radiance, the pinkish rose of the early rising star. We designed the abstract time sequence of these phases on each bottle, with a sign created specifically for each variety and placed near the rim of the bottle carrying this variety. The sun, solar light is one of the most elemental, eternal ingredients of wine alchemy. Its role cannot possibly be measured or even described, but its value can be commemorated and appreciated.”

Continue…

Elefante Project

May 15, 2014 | No Comments

Designed by Elefante Project | Country: Brazil

“Exclusive gift of 100 limited edition pieces. The idea of offering a unique blend of tea came to stimulate a break moment and encourage the slowdown. We visited the Tea House Paratea, and after an afternoon tasting various ingredients we developed four special blends for the Elefante Project. Delivered in a charming glass and four different labels, carefully designed referring our special care with the organic tea.”

Continue…

Roots & Bulbs

April 29, 2014 | No Comments

Designed by Robot Food | Country: United Kingdom

“Juicing has taken the UK by storm and new company, Roots & Bulbs, has responded with London’s first cold pressed juice bar. Their first shop recently opened on Thayer Street (off Marylebone High Street) with branding and packaging by renowned branding agency, Robot Food.

Stories of celebrity juice diets and the health benefits of juicing are widespread, and with John Lewis reporting a 1000% increase in sales of juicers from 2012 to 2013, it seems juicing is here to stay.”

Continue…

NibMor

April 21, 2014 | No Comments

Designed by Pearlfisher | Country: United States

“Pearlfisher New York has created the new brand strategy, tone of voice, brand identity, and packaging for organic chocolate brand, NibMor.

A premium snack brand that does things differently, NibMor was founded by two nutritionists with a love for dark chocolate, eager to share the health benefits of chocolate as part of an active lifestyle. The challenge for NibMor was how to create a cohesive brand message that was enticing to consumers, expressing their healthy point of difference in a desirable way on the crowded confectionary shelf.”

Continue…

Eerst Hulp Van Schulp

March 3, 2014 | No Comments

Designed by PROUDdesign | Country: The Netherlands

“Based on the growing interest in healthy foods, Schulp asked PROUDdesign to develop a design concept for their 100% pure and organic fruit and vegetable juices. So far these juices were integrated in the general fruit juice range, and as such not distinctive enough to attract attention.  The design concept should clearly reflect the healing strength of nature thanks to 100% pure, organic juices.”

Continue…

Coconut Collective

February 25, 2014 | 2 Comments

Designed by Marx Design | Country: New Zealand

“Marx Design was asked to create a new Coconut Collective brand that would work across a range of coconut-based products including waters, milks and cooking oils. First up was the organic King Coconut Water, a 330ml Tetra Pak available in original and flavoured variants.

Organic King Coconut Water is sourced from the famed coconut triangle of Sri Lanka, home to the golden thambili (king coconut) – the only coconut harvested specifically for drinking and chosen for its electrolyte content and natural sweetness.”

Continue…

Sonoma Cider

February 16, 2014 | 1 Comment

Designed by Sandstrom Partners | Country: United States

“Award-winning brand design agency Sandstrom Partners announces the completion of brand strategy and design for Healdsburg, California-based Sonoma Beverage Works for its new Sonoma Cider line, according to Sandstrom president Jack Peterson.

“Sonoma Beverage Works is a business owned by a family with a true passion for producing the finest American-made cider available,” Peterson said. “Our brand design and packaging was carefully developed to reflect that passion for quality in every way.”

Continue…

The Guardians

December 16, 2013 | 2 Comments

Designed by mousegraphics | Country: Greece

“The briefing (in brief):  we have a new type of wine which we would like to brand in an interesting way.

The target consumer: mass market product of good value and good price. Foreign and Greek markets.

The design: The client gave us freedom to think in any possible direction in order to create a consumer friendly, interesting identity for the new wines, which will be sold in Greece and abroad. This is an old family of prestigious winemakers with close ties to the land, the vineyards and even the unique buildings situated since the 19th c. in historic buildings, at the areas of Mantinea and Nemea in the Peloponnese. Updated with organic farming methods, the company’s activity aims to produce high quality grapes and wines while protecting the ecosystem and the environment. All the above inspired a design based on the age old figure of the vineyard guardian: the scarecrow. An item of folk art, of basic necessity and common practice, the scarecrow has been the object of fascination by artists and village people alike. Festivals are organized around the world to celebrate the imagination and ingenuity involved in its making. Mousegraphics commissioned a well known Greek artist to draw and then make three different scarecrows to represent the white, red and rose labels. They were then photographed by a fashion and art photographer, with equal care. The brand name “the Guardians” is accompanied on the packaging by the small phrase: “to serve and protect the secrets of good wine-making “, and this summarizes our concept and its references.”

Continue…

Renee Voltaire

December 16, 2013 | 2 Comments

Designed by TBWA\ Stockholm | Country: Sweden

“TBWA continues to evolve the design for Renée Voltaire, this time in the breakfast product range. The body of work included conceptualization of the range as well as naming and design.

Renée Voltaire was one of the first players in the organic segment.  When the brand launched it was relatively unique in design.  Now, as more and more brands have taken organic positions and signal organic cues in their communication, it was time for Renée Voltaire’s design to take the next step – to once again stand out on the shelves.”

Continue…

Schaf Skin Care

December 6, 2013 | 2 Comments

Designed by TAXI | Country: Canada

“A minimalist approach to a newly launched organic skin care line for men.

Inspired by the natural ingredients, TAXI designed the logo and packaging with the idea of “less is more” at the forefront of their mind.”

Page 4 of 22« First...23456...1020...Last »

Lovely Package

Curating the very best packaging design


Sponsors