Lovely Package

Curating the very best packaging design

LYO Expedition

November 2, 2011 | 4 Comments

Designed by Independent Visual Consultancy | Country: Poland

“LYO Food Ltd. is a producer of LYO Expedition – freeze-dried meals intended for alpinist, sailors and outdoor enthusiasts.

LYO Expedition packaging needs to be small, lightweight and withstand most harsh conditions that are a norm in demanding environments like Himalaya, North Pole, Atlantic Ocean, Iceland glaciers etc. These are the reasons why all meals and fruits are packed in simple aluminium reinforced doypacks – each hermetically sealed.

We have dressed this spartan object in minimalistic fashion covering it entirely with black and white pattern(designed for LYO EXPEDITION identity system). Then we have added only big, orange name of the meal on the front and a green sticker referring to pure natural content of every LYO meal. On the back of packaging we have designed a waterproof informative etiquette.

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Falcon Enamelware

November 1, 2011 | 5 Comments

Designed by Morse Studio | Country: United Kingdom

“Falcon Enamelware has been an icon of British home life since the 1920s. The classic kitchenware brand has been revitalised with a new brand identity and updated ranges by Morse Studio & Kiwi & Pom.

We were commissioned to create a new brand identity including logotype, packaging, art direction and e-commerce website design. Our identity rigourously references Falcon’s distinctive blue rim, from the creation of a bespoke, inline typeface to the overhead food photography. The packaging takes the same uncomplicated approach. Simple half-tone illustrations are screen-printed on sturdy corrugated cardboard referencing the utility and charm of hardware shop packaging. An updated ‘falcon in flight’ crest acts as a seal of authenticity on every product.”

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Level Ground

October 31, 2011 | 9 Comments

Design by Subplot Design | Country: Canada

Following up on the strong success of Level Ground Trading’s 2010 Complete Brand Redesign and Coffee Packaging overhaul, Subplot Design Inc. has redesigned Level Ground’s Organic Dried Fruit and Organic Cane Sugar Packaging, and has helped launch Level Ground’s first MicroLot offering. All products are on shelf today.

“Subplot’s 2010 packaging redesign has contributed amazingly to our success”, says Level Ground President, Hugo Ciro. “Sales are up 20% over the previous year, and we have signed many new retailers. We are obviously thrilled.

”The packaging platform extends the system created in 2010, with innovative kraft paper, vapour-barrier bags with resealable zips for freshness. The Dried fruit build on the coffee platform with full-colour fruit imagery, to help play up the extraordinary taste and freshness of the product itself. Clear bags for Can Sugar allow the colour and texture of the sugar to shine through. And a new stamp graphic signifies the MicroLot system, with a revised design layout to help distinguish it from the line of regular coffees.

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Burnt Sugar

September 14, 2011 | 8 Comments

Designed by D. Studio | Country: United Kingdom

“Burnt Sugar is a boutique brand of fudge with humble beginnings. Started by Justine Cather, who nabbed her mum’s recipe and took it to market (London’s famous Borough Market to be precise), word soon got out about the delicious lumpy, bumpy pieces of sweetness and its popularity soared.

Having worked with Justine on her gift ranges, she asked us to create a new direction for the brand and redesign the packaging for the core range. Working closely with Justine, we developed the ‘every one is different’ concept, which not only celebrates the perfectly irregular pieces of taste bud-tingling randomness but also all the wonderful variety of foodie folk who like to indulge in her fudge.

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Dilmah Tea

September 2, 2011 | 2 Comments

Designed by Manic Design | Country: Singapore

“We worked with long-time client Dilmah Tea to design a new look for the t-Series range of some 40-plus teas. Each label features its own unique brewed leaves infused on a block-colour background. The result is a vibrant collection of tins, all with their own matching sticker seals and unique tea quotes.”

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Countless Tiny Bubbles

August 23, 2011 | No Comments

Designed by Natalia Gutsan | Country: Russia

“Self-initiated project. Countless Tiny Bubbles is a brand created for homemade soap. The concept for it’s packaging is based on the mysteries during the products creation and use, whereby seemingly by magic the soap dissolves when in use by turning into countless tiny bubbles. This chemical process is sometimes a mystery to the everyday person, hence the pattern on the homemade soap packaging shows smooth stains in a haze which is reflects the overall chemical process associated with soap. The wax-seal motif adds another dimension of texture, making it stand out on the shelf and attractive for potential buyers.”

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Great Western

July 22, 2011 | 2 Comments

Designed by St. Bernadine Mission Communication Inc. | Country: Canada

“Saskatoon, Canada’s Great Western Brewing Co’s eponymous family of beers has been a regional favourite for over 20 years. In advance of moving into new markets, Saint Bernadine Mission Communications was asked to update the brand to better reflect the mainstream flavour profile and positioning and increase shelf presence.

Key messaging included refreshment, heritage, tradition, and dedication to quality, shown by research to be important to core consumers.

The existing logo was reworked to retain key characteristics and improve readability and shelf presence. A die cut label and award seal represent quality, the employee founded statement celebrates heritage, the brewery graphic acknowledges tradition, and the “extra aged” text highlights a true point of difference in their brewing process that results in much smoother beers. As well, a section was provided to enable someone to “dedicate” a case of beer to by way of thanks. The design system needed to accommodate four (and potentially more) flavours.

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Student Work – Freddy Taylor

June 7, 2011 | 15 Comments

Designed by Freddy Taylor | Country: United Kingdom

Brief: Walk into any supermarket, choose a brand you dislike and re-brand & re-package, anything goes.

Concept: Try and reflect the honesty of the organic brand and product through innovative packaging and a new logo.

Prototype: Made from shower curtain, sealed with hair straighteners and then screen printed.”

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Vodka 14

April 29, 2011 | 4 Comments

Designed by Jonathan Weiss | Country: United States

“Altitude Spirits tasked me with creating a consumer package for Vodka 14, their organic craft-distilled vodka, that reflected the qualities of the product itself: exceptional quality, purity, and sustainability. The bottle this design process yielded is a tall, elegant  and simple form, decorated with just black, white, and grey pigments. Lots of undecorated space on the bottle highlights the exceptional clarity of the product. The artwork itself is strong but understated, big bold type in a face cut just for this package alongside the hand-drawn mountain motif. Best of all the entire package is recyclable in most municipal recycling programs here in the United States. The closure is aluminum and recyclable synthetic rubber, the safety seal is recyclable PETG instead of the usual non-recyclable PVC, and the bottle is glass decorated with nontoxic ceramic pigments silkscreened on.”

Penny Proper

April 11, 2011 | 1 Comment

Designed by Marc Berchold | Country: Canada

“In the 1950s dimes were slipped into the pockets of loafers, as this was the price of a pay telephone. These dimes were then replaced by shiny pennies as a matter of style. Penny Proper is giving loafer wearers the opportunity to exercise their personal style and flare. The size and weight of a penny, PPs come in a variety of colours and patterns to individualize loafers based on personal taste or function.

Penny Proper (PP) is a Canadian fashion brand that allows for the personalization of the classic penny loafer. Launched in 2011 by two trend-setting friends faced with the issue of how to accessorize their penny loafers, PPs come in a variety of colours and patterns.

The colour of the wax seal on the package denotes the colour of the coin inside.”

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Lovely Package

Curating the very best packaging design


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