Lovely Package

Curating the very best packaging design

Student Work – Aveline Gunawan

December 11, 2012 | 2 Comments

Designed by Aveline Gunawan | Country: Australia

“Bottle and 4 pack design for a premium Belgian beer. The aim was to differentiate the brand and packaging from other Belgian beers.

ZEGE is Dutch for victory. This premium Belgian beer was made to reminisce King Leopold’s triumph. The labels were designed to resemble a medal and the black bottle adds a strong and elegant look to the brand.

The labels were printed in cotton and sewn together. The wax seals were 3d printed using resin as the material.

The four pack design reflects the king’s chair with the quote laser printed on the wood: “Goûter à La Victoire” which means ‘Taste the victory’.”


Evian x Diane Von Furstenberg

December 10, 2012 | No Comments

Designed by Diane Von Furstenberg | Country: United States

“Diane Von Furstenberg & Evian® have partnered to design the latest limited edition bottle, which reflects a playful celebration of life.

For the collaboration, DVF drew inspiration from her personal relationship with evian water and her own love of life: “I am so excited about this collaboration because I have always loved evian and I think drinking water is one of the most important things we can do to love ourselves and love is life! To me it is all about living life to the fullest and I am so proud to work with evian to spread such an important message,” said Diane Von Furstenberg.

Diane von Furstenberg is the first American and female designer to join the renowned group of designers who have previously collaborated with the brand including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courrèges. Since launching in 2008, more than 10 million limited edition bottles have been sold in over 150 countries.

The bottle, composed of 100% recyclable packaging, is sealed with evian’s new screw cap design. The bottle also features a nod to DVF’s iconic mantras with “Water is Life is Love is Life is Water is..” which graces the bottle with her own distinct handwriting along with the ubiquitous heart DVF logo in a special hue of red, created exclusively for the Evian® collaboration.” 

One Pine Tree

December 9, 2012 | 2 Comments

Designed by Kota Kobayashi | Country: Japan

“In the city of Rikuzentakata, a single pine tree stands as a testament to survival after the tsunami of 2011. This beer’s name means ‘One Pine Tree’ and its design is a symbol of charity and hope for Japan’s brighter future. A scroll-like, handwritten label seals the top with its story written on the inside. The label is a solitary pine made of three triangles facing up, symbolizing the wish for progress in the reconstruction efforts.”


Side Project Jerky

September 17, 2012 | No Comments

Designed by A Well Respected Man | Country: United States

Side Project Jerky is the result of countless hours spent testing marinades and drying times for perfectly flavored and textured jerky. Born in the kitchens of work colleagues Marcos Espinoza and Mark Novasack and ultimately conceptualized over a few pints with the help of brand strategist Daniel Olsovsky, Side Project offers its customers a pause from the demanding life of a gentleman. Each flavor is first vacuum sealed and individually hand wrapped in its own (unique) re-purposed mechanical drawing that would otherwise be tossed in the trashcan (we hate wasting paper) The packaging also references Marcos’s primary occupation as a construction manager.”


Fresh Fish Pack

August 27, 2012 | 4 Comments

Designed by PostlerFerguson | Country: United Kingdom

“Supermarkets are expanding their fresh fish offerings to include more sustainable species like gurnard, mackerel and skate. These fish are cheaper and just as tasty, but customers often shy away from them because they are unfamiliar and occasionally just plain ugly.

This fish packaging proposal helps put these fish back on equal standing with their more recognized brethren by placing them in an attractive and highly recognizable packaging solution. The packages are intended for use at fresh fish counters. Constructed from a double layered polyethylene, they are airtight, resealable and can be filled with ice for transport to keep your fish fresh until it hits the pan!” 


Marou x Wallpaper*

August 20, 2012 | 1 Comment

Designed by Rice Creative | Country: Vietnam

“When Wallpaper* Magazine discovered Marou Chocolate, our client, they felt that this singular dark chocolate, hand-crafted in Saigon using purely local ingredients was a perfect match for their third annual Handmade issue (an issue with a focus on unique products combining luxury, craft and inspiration). Marou offered to create a special edition Wallpaper* chocolate bar in time for exhibiting at the 2012 Salone de Mobile in Milan. The packaging we designed for this occasion would stay true to the inspiration behind the standard Marou chocolate bars and press further the attention given to lovingly hand printed details. We strayed some from the traditional motifs of the standard bars to embrace a more modernist approach while incorporating the well known Wallpaper* asterisk mark. It began by creating a new background pattern, which moved away from the traditional lattice and organic elements, replacing them by geometric elements forming an extension of the Wallpaper* asterisk.

The same hand mixed inks and screen-printing methods used on the standard Marou packs were employed, but a new palette of hues would be used, derived from the Wallpaper* handmade seal. The seal even informed a limited edition version of Marou’s Monogram for this occasion. The final touch of hand embossing some of the pack’s design elements set the stage for a fully considered hand crafted piece.”


Etesian Gold

July 6, 2012 | No Comments

Designed by mousegraphics | Country: Greece

“Brief: we market our premium product abroad and mainly in the Far East, where it is considered a cosmetic, aside from being consumed as a precious food item.

Audience: consumers who appreciate pure ingredients and the rituals relating to their consumption.

Design: targeting a cultural milieu with very specific communication semiotics and particular habits, we opted for a design which, subliminally, speaks about archetypes, about the signs and symbols of the oldest civilizations. Product 

of an ancient land and a sacred plant, the ‘etesian gold oil’ is saved in an elegant bottle. It is sealed with the graphic symbol, used in linear b (an ancient greek pre-alphabet syllabic script) to mean ‘olive’. Color tones and hues are kept to the minimum of an earthly palette.”



June 23, 2012 | 3 Comments

Designed by Factor Product München | Country: Germany

“The Munich delicatessen Dallmayr produces a range of high quality confectionery products in its own chocolate factory. The new Dallmayr chocolate range with refined recipes and only the best ingredients is the result of consistent further development and the company philosophy to strive for outstanding quality.

The objective for the designers from fpm was to express these high quality standards and manufacturing philosophy through suitable packaging design. At the same time the structure of the product range and different categories of chocolate quality should be easy for customers to understand.”


Evil Twin / Omnipollo Russian Roulette

April 18, 2012 | No Comments

Designed by Karl Grandin & Martin Justesen | Country: Sweden/Denmark

“Evil Twin/Omnipollo Russian Roulette is a collaborative effort between Swedish brewery Omnipollo and Danish brewery Evil Twin. Instead of doing a collaboration beer which is quite common these days, we choose to brew a beer each – a dark and a light one – and seal them in identical packages. For this project, Karl Grandin and Martin Justesen managed to merge the two company identities avoiding a collision and creating an expression with is forceful yet respectful. Bust a cap and face your destiny.”

Tesco Cream

April 17, 2012 | No Comments

Designed by R Design | Country: United Kingdom

“The brief was to redesign Tesco’s range of fresh cream that covered over 30 lines. The existing design focused on serving suggestions. Whilst inspirational, this made the range very difficult to shop the specific cream type. 

The idea behind the new design was to create a quality seal that takes cues from old fashioned dairy cream pots. Bold typography is used to highlight the cream type, this is supported by strong colour coding of the seal that follows sector language. This strong simple idea was able to adapt across the various pot sizes and lids. The design also worked well when applied across range extensions such as Soured Cream and Crème Fraiche. The new design achieves a consistent look across the range, a strong shelf presence and succeeds in making the range much easier to shop.”


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Lovely Package

Curating the very best packaging design