October 20, 2013 | 1 Comment
Designed by Namesake | Country: United States
“Westward Whiskey is a very small bottling of rare and original American malt whiskey, distilled and bottled by House Spirits Distillery in Portland, Oregon. Made from 100% malted barley grown in the Pacific Northwest, Westward is fermented with ale yeast for exceptional character, and double pot distilled and matured in two-char American oak barrels.
The visual language was designed to reflect Westward’s original take on a traditional and well-respected spirit, and to further establish Westward as a premier offering. Each element of the label was developed with this focus in mind. The branding salutes Westward’s exploratory approach to making whiskey while the smaller sized bottle emphasizes the specialty of the spirit in hand. Details like beveled embossing, black and gold foil, and a wax seal closure were used to encourage the tactile experience of enjoying whiskey.”
October 16, 2013 | 0 Comments
Designed by The Collective | Country: Australia
“When thinking of a name for their brand, winemakers Liz and Travis Wray decided that winemaking really was a bit of a gamble. Despite their vineyard being in a prime spot in Margaret River, every vintage Liz and Travis felt they always had to deal with “what nature played them”: hence the name House of Cards.
With the winning combination of great wine, a fantastic brief and a lovely client, this was a really enjoyable project from beginning to end. Liz wrote: “We have had such amazing feedback… thank you for working so hard to produce a label that has captured our personalities and our brief perfectly.”
We have worked on a number of product ranges for House of Cards Wines over the past few years.”
October 16, 2013 | 2 Comments
Designed by mousegraphics | Country: Greece
“The Briefing (In Brief): We have a series of materials related to construction and building. The brand’s name translates as “construction”. We want a packaging which will convey this in a simple, modern, distinctive way.
The target consumer: Professionals in building, and common people who have simple construction works as a hobby.
The design: We focused on the idea of construction and used Tetris game as our reference platform. The highly successful tile – matching puzzle video game, was launched in the 80’s and is based on the random sequence of Tetriminos (color shapes composed of four square blocks each) which fall down the playing field – the “well” or “matrix” – to form specific structures. If it is true that play is at the base of every creative activity and if we all share building-with-cubes childhood memories, we designed the BAU packaging as a fun way to bring the “matrix” to adult realities.”
September 25, 2013 | 7 Comments
Designed by Stranger & Stranger | Country: United States
“Square bottles take up less space but you never see them on the wine shelves. If the wine industry turned over to square instead of round bottles we’d save almost a million trees in outer cardboard boxes alone. Not to mention savings in shipping and storage. We’ve created the icon square brand, California Square, available at Total Wines from today.”
September 19, 2013 | 1 Comment
Designed by QNY Creative | Country: United States
“Victoria’s Kitchen is a young californian start up, first launched their Almond Water in 2012. Inspired by a traditional and artisanal recipe from grandmother’s kitchen, Almond Water is the perfect combination of delicate yet tasty flavors. Infused with natural extracts, flavors and a hint of sweetness, Almond Water is a refreshing alternative to lemonade or iced tea.”
September 19, 2013 | 4 Comments
Designed by Darkoo | Country: Hungary
“I wanted to make a “half minimalistic” style conceptual package, with a traditional font of Switzerland. Different types of milks are given different rich colors to distinguish itself.”
September 18, 2013 | 5 Comments
Design by Oksal Yesilok | Country: Turkey
“This is a single deck of 54 cards. Design flies, diamonds, hearts and spades instead of using symbols to understand the symbols has been to create new symbols. Based on the concept of logo design that I created whimsical illustrations that have identified and encouraged. In general, a certain line art made using the technique of vector based graphics language that supported the program. Take the time to complete the printed version of the design lasted 3 months.”
September 18, 2013 | 3 Comments
Designed by Sandstrom Partners | Country: United States
“Award-winning brand design agency Sandstrom Partners announced it has completed a dramatic new package design for Portland-based distillery House Spirits’ flagship product, Aviation Gin, according to Sandstrom president Jack Peterson.
House Spirits is one of the most established and fastest-growing craft-distilleries in the United States, and the company needed to establish its point of differentiation from traditional London Dry Gin.
“Up until now, gin has been a spirit closely associated with the English—London dry gin,” Peterson said. “Aviation is creating the new American Gin experience, downplaying juniper and adding other adventurous botanicals such as cardamom, lavender, Indian sarsaparilla, coriander, anise, and dried sweet orange peel for a more balanced flavor. The bottle and label are designed to strikingly differentiate the brand from the pack in an American way.”
September 17, 2013 | 3 Comments
Designed by Bessermachen | Country: Denmark
“Karamelleriet is the result of two enthusiasts, a common dream, and a respect for old handcraft. This is reflected in their completely handmade products and personal production.
The new visual identity had to reflect these values while at the same time being innovative, and daring to be different. With this Karamelleriet has achieved an expression that their caramel production is the best.
The design was developed by Bessermachen design studio in close collaboration with Karamelleriet.”
September 17, 2013 | 0 Comments
“The greatest challenge was to develop a new product focused on mass market for the new Brazilian consumers, offering a high-quality product but affordable cost . To achieve that results, low price, highly attractive and environmentally responsible products would be necessary. More than a classic design process, an innovation by design approach was applied. The creative team participated in all areas of the process. The naming, the packaging, formulation, business model, distribution, manufacturing, etc.
A collaborative project with the participation of all stake holders, testing several scenarios virtually and physically. Financial analysis and environmental impact were used while mockups and new tests were performed. Market researches was conducted to identify trends of habits and usage of our target consumer in parallel with trips looking forward to new production technologies.”