June 16, 2012 | 2 Comments
Designed by lg2boutique | Country: Canada
“Recently, Fruits & Passion introduced a new range of packaging created by lg2boutique entitled CHERRY, BAMBOO and COCONUT. The three words that best sum up these new products are natural, fresh and feminine.
Even though the colourful, happy image of Fruits and Passion is still inherent in the design, the new packaging strives to convey a more minimalist approach with a generous use of white space. The art direction of the photography highlights the real essence of the three fragrances by capturing the freshness and taste appeal of this universe. “It certainly gets a lot of attention in-store,” adds Claude Auchu, Partner, Vice-President Creative Director, Design.”
June 14, 2012 | 2 Comments
Designed by The Bakery | Country: Russia
“Oxford is a new tissue paper brand that we developed from scratch.
The idea was to create a completely new look for such a mundane product. We started with a name to give it some character, a matching logo and a stricking uniform.
Though constrained with the packaging format we found an original way to brand not only the existing product, but the new ones as well.”
June 12, 2012 | 2 Comments
Designed by Pearlfisher | Country: United Kingdom
“Pearlfisher has created the tone of voice and brand identity for Little Bird, the fresh new brand for babies and children up to 5 years old from Jools Oliver in partnership with Mothercare.
Mothercare’s values of timeless and enduring care and quality, combined with Jools Oliver’s loving, modern and unique approach to motherhood have combined to create the perfect partnership. Little Bird is the unique and fresh expression of this collaboration.
The brand is strongly rooted in heritage and nostalgia mixed with a modern quirky twist. Jools was a Mothercare baby herself and the shared history and her love of vintage inspiration is a cornerstone to the brand.
The brand identity is an iconic symbol for motherhood and the design brings to life the brand name through a little bird icon. The brand mark works as a double visual identity, with the heart icon becoming apparent after that of the bird – celebrating the best of childhood and growing up, by representing freedom, curiosity and connection, core values of the brand. The rainbow is a nod to vintage, looking back to the 70’s whilst the neon in the name is a link to the modern quirky feel of the brand. And all of these design cues in combination sum up the essence of the brand.
The identity will be brought to life across the Little Bird brand range of clothes, packaging and brand collateral.”
June 12, 2012 | 0 Comments
Designed by DDB Stockholm | Country: Sweden
“Zoégas is a Swedish coffee company founded in the 1800s, that specialises in dark roasted coffee.
Limited Blend No. 1 from Tanzania is the first edition of a limited series roasted whole beans from around the world. The design is created to stand out among competitors, generate interest as a limited edition premium series, and enhance Zoégas position as the best in knowledge and development of new blends and compositions.”
June 11, 2012 | 0 Comments
Designed by Chanda Williams | Country: United States
“Brand and Package Design for “The Divinging Rod”. The first new brand for Charles Krug/C. Mondavi & Family Wines in over 50 years.
The winemaker and family member Marc Mondavi is a skilled “water witch/dowser” (the ability to locate water far beneath the ground using divining rods) and has aided in vineyard development for the company. Divining is first recorded in history around the 15th century — thus the imagery I developed for the brand.”
June 11, 2012 | 2 Comments
Designed by Lavernia & Cienfuegos | Country: Spain
“Packaging and graphic design of sun-care range, sold in Mercadona supermarkets. The project had a very demanding brief to optimize processes and costs, without sacrificing that the product communicates quality, is attractive and has a strong presence on the shelf. For the 36 references we designed two bottles. These two packs support different lids and different dosing mechanisms: pumps, sprays, disc-top… and also the design gives an effective response to the two objectives of the project: on one hand, solve problems of logistics and production; on the other, with only two packages, obtain a highly differentiated range of products, with its own personality. The colors of the containers provide the necessary differentiation between the sub-ranges of products: sunscreen, tanning, aftersun… The graphics serve as a rapid and clear identification of each one of them. This is achieved by the prominent and powerful presence of a numeral that indicates the protection factor, a key element in the purchase decision, and that at the same time strengthens the personality of the range.”
June 10, 2012 | 0 Comments
Designed by Landor San Francisco | Country: United States
“Born in Golden, Colorado, Coors Banquet has stubbornly refused to compromise since 1873. The Banquet Beer continues to be brewed in the largest single-site brewery in the world using only 100% Rocky Mountain water.
The Coors Banquet brand is built upon the legends of its timeless western spirit, from miner banquets to it’s high quality ingredients. We celebrate the Banquet Beer’s rich heritage with the release of four commemorative can designs selected from the brewery archive. The cans represent the 1930s to 1980s, and are a testament that Coors Banquet is Golden Forever.”
June 10, 2012 | 3 Comments
Designed by Jérôme Stéfanski | Country: Belgium
“Cuberdons are traditional Belgian sweet born in the 19th century. Cuberdons Léopold is a yound and modern brand of cuberdons that wants to modernize the product but also keep the vintage image by using graphical elements such as purple stripes that remains the beach huts of the Belgian seaside. The drawing face is reproduction of the face of King Léopold 1st, first king of Belgium, who has marked the independance of the Kingdom of Belgium in 1831, a period when cuberdon has been invented. The box contains 21 cuberdons, a reference to 21st July (Belgian National Day).”
June 8, 2012 | 3 Comments
Designed by Mara Rodriguez | Country: Spain
“Deer You is a new honest brand based on an organic cultive that keep the natural properties of our fruit and save it from pollution and synthetic ingredients.
Deer You, a real and reliable fruit juice.
The brand as an stamp, tries to give quality to the product, but with a nowadays style, cause we don’t want it to be an old fashion juice. Also the mountains on the background gives to Deer You Organic Juice a different and atractive feeling. The bootle tries to represent a canteen bottle, which people used to carry to adventure trips, or to a cabin in the middle of nowhere, so it help us to transport our minds to a fresher air place.”
June 7, 2012 | 0 Comments
Designed by Benjamin Carr | Country: United Kingdom
“Part of a project to create a hamper set for vip parties themed on popular past times of Suffolk.
Whole Hamper kit to come soon!
The idea behind this pair was to create a universal label design, reminiscent of the engravings found on old British shotguns, and differentiate different drinks by the bottle and hang tag. Here are the first two examples.”