Lovely Package

Curating the very best packaging design

Student Work – Wonchan Lee

October 19, 2012 | 20 Comments

Designed by Wonchan Lee | Country: Australia

“Belgium. Premium. Beer. Those are the three words I had to keep in mind while designing the range.

The aim was to differentiate the brand and packaging from other market competitors as well as clearly communicate and maintain its identity; Premium Belgian beer. 

With the understated colour palette throughout the design the colour of beer creates great contrast and stands out.

Not only the material used in the package is lighter, but also more economical than widely used glass, therefore has advantage to both cost and shipping.”

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OOQI Grips

October 19, 2012 | 2 Comments

 

Designed by OOQI Grips | Country: Canada

“We launched OOQI grips in October of 2011, and we were all very excited about our product and our packaging. The packaging looked great and was a very nice as a concept, but ultimately didn’t perform very well in stores; people would just grab the grips and end up accidentally destroying the packaging which was just a 36pt piece of die-cut card stock (try saying that 5 times fast). Once the packaging was destroyed, shop owners would throw them in a bag and put a $30 price tag on them… where they would sell MUCH slower.”

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5th Gin

October 18, 2012 | 2 Comments

Designed by Puigdemont Roca | Country: Spain

A Bread Affair

October 17, 2012 | 2 Comments

Designed by arithmetic creative | Country: Canada

“A Bread Affair approached arithmetic to redesign their packaging to more clearly reflect their sense of humour and to re-position their artisan loaves in the organic market place. Arithmetic engaged in consumer research, industry research, consumer testing and produced a positioning strategy that highlighted the distinguishing shopping habits of their consumers.”

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Hempel

October 16, 2012 | 2 Comments

Designed by Marnich Associates | Country: Spain

“Packaging design for paint manufacturer Hempel”

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Duff Beer

October 15, 2012 | 7 Comments

Designed by ROCKER / STUDIO | Country: Argentina

“We wanted to see how some non-real brands would look like in the real world, so we started with our favourite: Duff Beer.

For this concept proyect, we focused on the city of Springfield, as the hometown for the Brewery. To emphasize the concept of tradition, we simulated a portrait of Jebediah Springfield.

This is what we think Duff Beer could be in the real world: A Noble Spirit.”

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Student Work – Nick Yates

October 15, 2012 | 1 Comment

Designed by Nick Yates | Country: United Kingdom

“University brief – Packaging design for a pub game invented by a University tutor. The aim of the game is to draw celebrities using matchsticks (example included – it’s Joan of Arc by the way). The winner is the person who can create their celebrity using the fewest matches. The losers buy the beers.

Match boxes come in 4 hand screen printed colours; black, magenta, turquoise and fluorescent red with a foil blocked match on the front. Box tray made from metallic gold card.

It’s the ultimate pub challenge”

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Health Basics

October 13, 2012 | 0 Comments

Designed by Milk | Country: New Zealand

“The New Zealand story is not a new one to consumers, but it’s a compelling and evocative differential in a category heavily crowded by imported brands. Health Basics wanted to own that share of shelf, heart and mind by leveraging their authentically New Zealand made provenance.

We were happy to oblige.”

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DeMaria

October 12, 2012 | 0 Comments

Designed by Enric Aguilera & Asociados | Country: Spain

“Cold Meat packs for DeMaría. Logo is a mixture between Salamanca Cathedral (place where the company it’s based) and acorn-fed Iberian ham. This shape is also used for the packs.”

N+S

October 12, 2012 | 0 Comments

Designed by Enric Aguilera & Asociados | Country: Spain

“New line of dietary supplements NaturSystem for Cinfa.”

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Lovely Package

Curating the very best packaging design


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