Lovely Package

Curating the very best packaging design

Student Work – Cassandra Cappello

April 6, 2013 | 5 Comments

Designed by Cassandra Cappello | Country: Canada

“This is a student project for an invented brand and redesign of a line of milk and juice cartons. These packages are specifically for milk, chocolate milk, and strawberry banana juice. The shape is inspired by old metal milk containers and the minimalistic design allows this line of packages to stand out on shelves. The packages are also bilingual, written in both English and French.”

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7215 Organic Quality Coffee

February 20, 2013 | No Comments

Designed by Blanc | Country: Sweden

“7215 is an all organic brand that specializes in coffee and chocolates with their own trademark – Organic Quality Coffee. 7215 wanted a modern and exclusive look for their products. The key words being Quality, Robust, Exclusive and Trendy. The aim is to get fashionable and wealthy city people, with a desire to choose organic products, to buy their high quality products and visit their coffee shops. The logo was created to capture the robust nature of coffee with the blackness of the font, together with the sense of exclusive quality in the stamped red seal.”

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Coco Loco

February 19, 2013 | No Comments

Designed by burst* design | Country: United Kingdom

“burst* created a new identity, packaging, website and promotional material for the hand made chocolatiers Cocoa Loco. The challenge within the design process was to communicate the premium quality of the chocolates while retaining the playful character at the heart of the brand.  Through the combination of a colourful logo, strong typography and a slight retro touch burst* created a strongly recognisable and elegant identity that made Cocoa Loco’s passionate founders proud and even more creative than before.”

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Student Work – Lia McMillan

January 28, 2013 | 5 Comments

Designed by Lia McMillan | Country: Canada

“The project was to create an environmentally sensitive package for a box of chocolates.

Olmec Chocolates differentiate themselves by showcasing their raw, organic aesthetic. The box itself is made of 100% recyclable material. The chocolates are stacked on top one another and separated by a single strip of wax paper, eliminating the usual plastic mould and individual wax paper cups. The name of each chocolate is printed on the inside the box and coincides with the chocolate itself, as apposed to a more traditional legend that is typically printed on a separate piece of paper. The belly band is also made of recyclable material, and is held together by a wax seal.”

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Alter Eco

November 2, 2012 | 3 Comments

Designed by Tomorrow | Country: United States

“Alter Eco is a brand on a mission. Based in San Francisco with roots in France, this intrepid band of activists is wielding the food business as a weapon against poverty and inequality in developing nations: their offering of chocolate, rice, quinoa and sugar is certified Fair Trade, Organic and on its way to Carbon Zero.

An opportunity to expand their distribution also meant expanding the brand promise – adding a heaping spoonful of taste appeal to their values-driven enterprise. We worked with the Alter Eco team to create a shelf experience that transports mainstream foodies to an exotic, delicious and sustainable place.”

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Joe’s Tea Company

September 25, 2012 | 2 Comments

Designed by Echo Brand Design | Country: United Kingdom

“Joe’s Tea Company is the brainchild of Joe Kinch, a former tea supply chain manager, who identified an opportunity to create a new product that combines high-quality leaf blends from Sri Lanka, with an interesting twist, to appeal to the newfound and more adventurous younger tea drinker: “Its niche is offering organic fine teas without fuss, or any of the bravado or pretentiousness normally associated with premium products.”

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Marou x Wallpaper*

August 20, 2012 | 1 Comment

Designed by Rice Creative | Country: Vietnam

“When Wallpaper* Magazine discovered Marou Chocolate, our client, they felt that this singular dark chocolate, hand-crafted in Saigon using purely local ingredients was a perfect match for their third annual Handmade issue (an issue with a focus on unique products combining luxury, craft and inspiration). Marou offered to create a special edition Wallpaper* chocolate bar in time for exhibiting at the 2012 Salone de Mobile in Milan. The packaging we designed for this occasion would stay true to the inspiration behind the standard Marou chocolate bars and press further the attention given to lovingly hand printed details. We strayed some from the traditional motifs of the standard bars to embrace a more modernist approach while incorporating the well known Wallpaper* asterisk mark. It began by creating a new background pattern, which moved away from the traditional lattice and organic elements, replacing them by geometric elements forming an extension of the Wallpaper* asterisk.

The same hand mixed inks and screen-printing methods used on the standard Marou packs were employed, but a new palette of hues would be used, derived from the Wallpaper* handmade seal. The seal even informed a limited edition version of Marou’s Monogram for this occasion. The final touch of hand embossing some of the pack’s design elements set the stage for a fully considered hand crafted piece.”

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Student Work – Jonathan Faust

August 6, 2012 | 4 Comments

Designed by Jonathan Faust | Country: Denmark

“Regina is a Portuguese chocolate brand founded in 1928. Their products are delicious but their identity really needs some love. 

I have focused on the logo and packaging.The logo is combined with the flavour. As you see every flavour has it’s own unique logo. Combined with the colours you get a new product which stands out. Logo and flavour-text is hand drawn. The rounded corners and swashes is a reference to their history and what it’s all about – chocolate.”

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Dallmayr

June 23, 2012 | 3 Comments

Designed by Factor Product München | Country: Germany

“The Munich delicatessen Dallmayr produces a range of high quality confectionery products in its own chocolate factory. The new Dallmayr chocolate range with refined recipes and only the best ingredients is the result of consistent further development and the company philosophy to strive for outstanding quality.

The objective for the designers from fpm was to express these high quality standards and manufacturing philosophy through suitable packaging design. At the same time the structure of the product range and different categories of chocolate quality should be easy for customers to understand.”

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Student Work – Mara Rodríguez & Beatrice Menis

June 5, 2012 | 5 Comments

Designed by Mara Rodríguez & Beatrice Menis | Country: Spain

“The aim of this project was to design a packaging for take away. Nowadays there are infinite types of fast foods which offer take away, that’s why we chose to narrow it down to a special sector of the market. We chose to focus on lactose intolerance, offering take away dairy-free breakfasts! At Müd we offer cupcakes, donuts, cookies and loaf cakes which you can combine with coffee, tea or hot chocolate and everything is without lactose!Feel free to add any type of dairy-free milk that you want such as almond, rice, oat, etc.We offer two different packagings, one for the combination of coffee and cookie/loaf cake and a bigger one of coffee and muffin/donut.Everything comes with two different kind of stickers, both applied on the sides of the packagings, ones with what there’s inside of the packaging and the other ones with emotional sentences about your mood. Finally we wanted to create a brand specialized in dairy-free products but with a modern graphic style which could easily reach to a bigger target.”

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Lovely Package

Curating the very best packaging design


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