Lovely Package

Curating the very best packaging design

Student Work – Kingston University

July 18, 2011 | 2 Comments

Designed by Kylie-Ann Homer, Sadie Hines-Dedman & Senwelo Foster | Country: United Kingdom

“Rosy Lee’s Remarkable Remedy are soluble tea pills, which were created in order to illustrate the medicinal qualities of tea. Tea is often used to relieve the stresses and strains of everyday life, and Rosy Lee’s allows for a quick release in the form of 5 soluble tablets that will dissolve in boiling water to create a relieving brew. Rosy Lee’s comes in three varying strengths to suit different needs, the coloured dot on the packaging signifies the strength of the tea.”

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Student Work – Simon Ålander

July 15, 2011 | 8 Comments

Designed by Simon Ålander | Country: Sweden

“This was an assignment for school where I was asked to design some sort of packaging — so I decided to make a fictional beer label. The reason that I wanted to make a beer label was because I like the format of the bottle and I wanted to experiment with that. Water, malt hops & yeast is an organic lager made for design-conscious people who also think about the environment.

The label on the front is a customized hand-drawn version of the beautiful typeface Phaeton with lots of soft curves to enhance the ecological feeling of the label.”

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Beach Bags Atipus

July 14, 2011 | 2 Comments

Designed by Atipus | Country: Spain

“As self-promotion for the studio, this summer we have designed and produced cross natural cotton bags to take to the beach, to the mountains, to a picnic, to travel…

We created three different patterns corresponding to three types of character: Sushi, Sandwich, Watermelon”

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Agua de Cortes

June 10, 2011 | 1 Comment

Designed by Lavernia & Cienfuegos | Country: Spain

“Packaging for sparkling mineral water. Agua de Cortes. 2011

The 1.5 litre bottle is the result of bringing together all the means of optimizing it for the size of the palette. The typographic solution helps differentiate the pack from its competitors and the unusual white background is used for both the label and the 6 bottle pack.”

Bot Beverages

June 9, 2011 | 2 Comments

Designed by TDA | Country: United States

“New packaging for enhanced water Bot marks the brand’s relaunch as an adult-targeted beverage. The new look is by advertising/design agency TDA.

The new brand identity is characterized by a prominent, white dot pattern, intended to appear modern, friendly and light. Super-primary color blocking (green, orange, blue, red, yellow, purple) across the different flavors aims to create a strong shelf presence. In their previous design format, the bottles shared a common white background, with different colored type and different kids’ characters for the different flavors.

Bot was introduced in 2007 as a kids’ beverage, with marketing targeted to moms. It is a slightly sweet, low calorie, flavored water with all-natural ingredients (no HFCS, no dyes) and enhanced with vitamins and minerals. The drink proved popular with adults and will now be targeted to health-minded adults, 18 – 34. The formula is unchanged.”

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Go CoCo

June 7, 2011 | No Comments

Go CoCo

Designed by War Design | Country: Australia

Fun, upbeat label design from War Design for Go CoCo. “Nothing sings summer like P&N Beverages new coconut flavoured water, Go CoCo. We had a ball imagining ourselves sitting on a tropical beach whilst designing the identity and packaging.”

How Sound Lager

June 4, 2011 | 4 Comments

Designed by The Antidote Inc. | Country: Canada

“The packaging was inspired by the geography of the Howe Sound region of coastal British Columbia and the European explorers that first charted these waters.

Being the southernmost fjord in North America, Howe Sound has verdant green mountains with snow-capped peaks rising out of deep blue glacial waters. This is represented in the colour scheme. The design itself honours maritime history, particularly old cartography which knew little of these mysterious waters perched on the edge of the earth and therefore filled them with sea monsters. The goal was to create a simple, bold and timeless looking can that respects and continues over a century of classic North American beer can design.

Artwork and design assistance came from Also Known As in Vancouver, BC and Stacey Rozich in Seattle, WA. The 100% recyclable 6-pack topper was created by PakTech in Eugene, OR to our colour Pantone specifications.”

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Stoke Beer

May 26, 2011 | 2 Comments

Designed by Supply | Country: New Zealand

“McCashin’s Brewery was born in 1980 when hotelier and former All-Black Terry McCashin and his wife, Bev, bought the Rochdale Cider Factory in the small upper-South Island city of Nelson New Zealand. They had a plan to brew a distinctive, high-quality beer, McCashin’s Brewery soon became the most successful independent microbrewery in the country.

Its award-winning 100% naturally-brewed beer revolutionised the way beer was produced. and won the hearts and taste buds of the nation.

Now the next generation of McCashin’s have carried on the tradition in this historic brewery, and created New Zealand’s newest locally produced premium craft beer, Stoke.

This premium beer is batched brewed and tank conditioned for over 3 weeks. Using Nelson’s famous organic hops, premium malt, bespoke yeast, contains no artificial additives or coloring, and to top it off 14,000 year old pure Palaeo water. The entire process from brewing to bottling happens on the site at Stoke.

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Philab

May 17, 2011 | 2 Comments

Designed by Chris Trivizas | Country: Greece

“Philab is a Greek cosmetic production company. Its philosophy is based on the principles of efficacy, quality and safety.

Given the company’s name, the source of inspiration for its logo was the Greek letter Φ’ [Phi] which stands for the divine proportions, the ‘golden ratio’ 1.618, named after the sculptor Phidias. The absolutely symmetrical shape of the capital Φ’ was moulded in such a manner so as to resemble the shape of a round bottom test tube of a chemical lab. The deep purple reconciles the power of red with the power of blue.

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Student Work – Derek Vander Griend

May 17, 2011 | No Comments

Designed by Derek Vander Griend | Country: United States

“I created this packaging system for Waterbrook Winery in my Cornish College of the Arts Product and Packaging class. Marketed to 21-30 demographic of novice wine consumer this design is intended to instruct new consumers of the flavor and style of the wine by using expressive line/color. Enabling the wine to stand out on the shelf, and on the dinner table.”

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Lovely Package

Curating the very best packaging design


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