October 6, 2011 | 8 Comments
“Milko is a Swedish milk producer. There has been a recent downward trend in sales, our task was to make a redesign to boost sales on milk. Bottled water and vitamin supplements have increased in sales, we want to highlight milk as a healthy and natural alternative. By focusing on the freshness we gave a new input on milk.”
September 30, 2011 | 7 Comments
Designed by Interabang | Country: United Kingdom
Branding and packaging design for a new caffeinated water – JUST – the first of its kind available in the UK.
August 19, 2011 | 1 Comment
Designed by GR/DD | Country: United Kingdom
Brief: In conjunction with the release of third person military shooter SOCOM Special Forces for the PlayStation 3, GR/DD has created this unique media kit. The premise of the game revolves around a revolutionary army that has seized control of one of the world’s most vital waterways; threatening to disrupt the global economy. Your mission is to step into the well-worn boots of the Ops Com, a NATO Operations Commander of an elite, five-man squad and eliminate the threat.
Design: GR/DD has designed a unique inflatable, limited edition media kit that includes a set of documents designed to show off the game’s unique features, such as it’s PlayStation Move control and stunning 3D graphics, as well as housing both a game and asset disc. The design concept stems from the premise of the game itself, designed as an “Aqua Drop Package” dropped from the air and inflated on impact with the waterway, protecting the briefing documents within from the elements and surrounding water. Weapons chart, Move controller instructions, map, surveillance photos, game and assets disc and dog tags form the contents of this military themed briefing package.
August 9, 2011 | 7 Comments
Designed by Ekaterina Dubeykovskaya | Country: Russia
“The massage oil VoTree is made from natural extracts, and comes in a variety of 3 flavors: cherry, fig and chestnut. I painted watercolor plants which became the basis of the design.
In Russian the title ‘votree’ sounds like a call to action – ‘rub’.”
July 18, 2011 | 2 Comments
“Rosy Lee’s Remarkable Remedy are soluble tea pills, which were created in order to illustrate the medicinal qualities of tea. Tea is often used to relieve the stresses and strains of everyday life, and Rosy Lee’s allows for a quick release in the form of 5 soluble tablets that will dissolve in boiling water to create a relieving brew. Rosy Lee’s comes in three varying strengths to suit different needs, the coloured dot on the packaging signifies the strength of the tea.”
July 15, 2011 | 8 Comments
Designed by Simon Ålander | Country: Sweden
“This was an assignment for school where I was asked to design some sort of packaging — so I decided to make a fictional beer label. The reason that I wanted to make a beer label was because I like the format of the bottle and I wanted to experiment with that. Water, malt hops & yeast is an organic lager made for design-conscious people who also think about the environment.
The label on the front is a customized hand-drawn version of the beautiful typeface Phaeton with lots of soft curves to enhance the ecological feeling of the label.”
July 14, 2011 | 2 Comments
Designed by Atipus | Country: Spain
“As self-promotion for the studio, this summer we have designed and produced cross natural cotton bags to take to the beach, to the mountains, to a picnic, to travel…
We created three different patterns corresponding to three types of character: Sushi, Sandwich, Watermelon”
June 10, 2011 | 1 Comment
Designed by Lavernia & Cienfuegos | Country: Spain
“Packaging for sparkling mineral water. Agua de Cortes. 2011
The 1.5 litre bottle is the result of bringing together all the means of optimizing it for the size of the palette. The typographic solution helps differentiate the pack from its competitors and the unusual white background is used for both the label and the 6 bottle pack.”
June 9, 2011 | 2 Comments
Designed by TDA | Country: United States
“New packaging for enhanced water Bot marks the brand’s relaunch as an adult-targeted beverage. The new look is by advertising/design agency TDA.
The new brand identity is characterized by a prominent, white dot pattern, intended to appear modern, friendly and light. Super-primary color blocking (green, orange, blue, red, yellow, purple) across the different flavors aims to create a strong shelf presence. In their previous design format, the bottles shared a common white background, with different colored type and different kids’ characters for the different flavors.
Bot was introduced in 2007 as a kids’ beverage, with marketing targeted to moms. It is a slightly sweet, low calorie, flavored water with all-natural ingredients (no HFCS, no dyes) and enhanced with vitamins and minerals. The drink proved popular with adults and will now be targeted to health-minded adults, 18 – 34. The formula is unchanged.”
June 7, 2011 | No Comments
Designed by War Design | Country: Australia
Fun, upbeat label design from War Design for Go CoCo. “Nothing sings summer like P&N Beverages new coconut flavoured water, Go CoCo. We had a ball imagining ourselves sitting on a tropical beach whilst designing the identity and packaging.”