February 21, 2013 | 0 Comments
Designed by Coley Porter Bell | Country: United Kingdom
“Coley Porter Bell has created new designs and an authentic new positioning for Pernod Ricard’s premium tequila Olmeca Altos to help it to operate as a standalone brand for the first time. The new bottles were launched in the US this month and are being rolled out to other markets round the world.
The brief was to distinguish Olmeca Altos from the rest of the Olmeca range by creating an appealing personality for the brand, while making the bottle easier for bartenders to handle.
The original Altos bottle designed by CPB in 2010, was created as a premium sub brand of Olmeca and had a close visual relationship to the parent brand.
The new positioning is aimed at attracting sophisticated creative young urban drinkers. The design itself is deliberately minimal, featuring clear hammered glass with the branding embossed onto the glass itself.
“Altos needed to play up its authenticity whilst also highlighting the taste of the product, making drinking Altos more about enjoyment and discernment than shooters and partying, “ explained CPB creative director Stuart Humm.
“The target market is notoriously unresponsive to marketing, so rather than the design shouting at them we wanted consumers to feel that they have discovered it themselves. As a result it’s deliberately understated and dressed down.”
February 21, 2013 | 1 Comment
Designed by Loni DBS | Country: Slovenia
“Doctor Shutz 38 Herbal Essences is organic brandy with thirty-eight different herbs from Slovenian wine-growing region of Karst. This unique all-natural herbal essence was grown, produced and bottled by a family-driven winemaker Domaine Vrabci.The design concept of the bottle, label and the packaging ironically follows the rules of designing the image of medicaments. Dr Shutz is one of the first blind and partially-sighted persons-friendly alcohol drink since its label is accompanied with a text in Braille. Also attached are comprehensive instructions for use which also state the ‘indications’ and ‘contraindications’.
So, take a closer look at your health!”
February 21, 2013 | 1 Comment
Designed by The Pressure | Country: United States
“In collaboration with Portland-based printer Premier Press, I pulled together a group of local designers, illustrators and photographers to showcase some of Premier’s processes and papers in a fun, collaborative way. We came up with the theme “Good Stuff,” and a packaging system, 2013 calendar, double-sided wrapping paper and a 20′ x 14′ wall banner were created. Contributors include Nishat Akhtar, Thomas Bradley, Kate Bingaman-Burt, Will Bryant, Ben Clark, Jordan Domont, Nicole Lavelle, Tom O’Toole, Aaron Rayburn, Michael Spoljaric, Ryan Unruh and Everett Vangsnes. Photography by Ryan Unruh, with photo assistance by Matthew Jones.”
February 20, 2013 | 0 Comments
Designed by Blanc | Country: Sweden
“7215 is an all organic brand that specializes in coffee and chocolates with their own trademark – Organic Quality Coffee. 7215 wanted a modern and exclusive look for their products. The key words being Quality, Robust, Exclusive and Trendy. The aim is to get fashionable and wealthy city people, with a desire to choose organic products, to buy their high quality products and visit their coffee shops. The logo was created to capture the robust nature of coffee with the blackness of the font, together with the sense of exclusive quality in the stamped red seal.”
February 20, 2013 | 0 Comments
Designed by Church of the Atom | Country: Sweden
Graphic design, packaging and identity for a nano brewery from Gothenburg, Sweden.
February 20, 2013 | 1 Comment
Designed by Bob Studio | Country: Greece
“Branding and packaging design for a family of premium Greek food products.
The identity is based on illustrations that depict traditional agricultural activities from the Greek countryside. The illustrations are inspired from traditional folk art, using repetitive elements to form a pattern, adding a retro feeling, while every illustration is made using a maximum of 3 colors, by overlaying colors.”
February 19, 2013 | 2 Comments
Designed by Partners + Napier | Country: United States
“Friendship Dairies needed a way to reach 100% of their target audience. How? By bringing a little color and sass to the dairy case. With packaging becoming the new POS, especially when it comes to clean stores, we decided to amplify Friendship’s fun personality at the dairy case to a point where even their competitors’ consumers couldn’t help but love ‘em. With a sophisticated package redesign, Friendship was able to elevate their brand’s personality, as well as shopability—filling an unmet need in the cottage cheese category.
We went directly to the source and used qualitative and quantitative testing to ask consumers what was most important to them when shopping. As a result, we were able to give them exactly what they wanted. Sassy lid and tub discovery lines were also added to introduce a fun, witty dialogue at shelf, and to help differentiate from competitors with Friendship’s “all natural” stance.”
February 19, 2013 | 0 Comments
Designed by burst* design | Country: United Kingdom
“burst* created a new identity, packaging, website and promotional material for the hand made chocolatiers Cocoa Loco. The challenge within the design process was to communicate the premium quality of the chocolates while retaining the playful character at the heart of the brand. Through the combination of a colourful logo, strong typography and a slight retro touch burst* created a strongly recognisable and elegant identity that made Cocoa Loco’s passionate founders proud and even more creative than before.”
February 19, 2013 | 1 Comment
Designed by Ashley Hohnstein | Country: United States
“In Good Health is a brand of muesli aimed at the average, middle-class consumer. Nowadays, a lot of people are aiming to be much more conscious of their health, and what they are putting into their bodies. Muesli is a great addition to anyone’s day. High in fiber, and vitamins; it is guaranteed to start your day off correctly. It is based on the recipe created by the Swiss in the early 1900s, using dry oats and various dried fruits, nuts and seeds. It can be mixed with milk or yogurt! In Good Health promotes healthy nutrition through making its’ consumers aware of the valuable nutrition packed into each serving of muesli through illustrations on the package. Additionally, it makes measuring these servings easy by having the lid serve the dual purpose of also equaling exactly one serving! Through In Good Health’s playful illustration, healthy nutrition, and easily used packaging; it is sure to break into the breakfast cereals market with ease!”
February 18, 2013 | 3 Comments
Designed by Eduardo del Fraile | Country: Spain
Playful packaging for Spanish optical brand Interapothek. Products include towel glasses cleaner, eyeglass cleaner spray, and multipurpose solution for all type of soft contact lenses.