November 28, 2012 | 4 Comments
Designed by Lavernia & Cienfuegos | Country: Spain
“The characteristic of jam, apart from its taste, is its colour and texture. A gelatinous semi-transparency, very difficult to imitate. That is to say, its status as a pigment. So we decided to draw the each fruit using its own jam as the paint. It is a basic product that does not require much explanation, that should be clearly identified and recognized and be easy to find on the shelf. The result should be direct and simple. The image of fruit made of the jam is an effective way to represent a jam made from fruit.”
November 28, 2012 | 1 Comment
Designed by ONLYFORTHEFUTURE | Country: Germany
“The story behind Linvard Bo Lapp and his partner Ephraim Fao is full of discoveries. When they are off travelling the globe curious to discover sweet delicacies from far-away places, they like to sit down at the end of a long and eventful day and record their thoughts and experiences in a diary – it is these pages that later provide them with valuable inspiration for their unusual chocolate creations.
These records are now available in the form of the Lapp&Fao Chocolate Books. This process is visualised strikingly by the new look of the chocolate packaging. Each bar is designed to look like a diary and contains the essence of Lapp&Fao’s travels – each bar is a delicious souvenir.”
November 27, 2012 | 1 Comment
Designed by Mark Trzopek | Country: Australia
“The project included initial branding concept and logo development through to packaging and website design. The packaging was an important aspect for this start up company, as they were launching with only one product ahead of the Christmas 2012 retail period. The product is a ply-wood Christmas tree, providing an eco friendly, sustainable, and stylish alternative to regular plastic trees. The packaging needed to be strong enough to hold a 7kg wooden product, and ensure that it could be packed away each year after the Christmas period. Our considerations also included the shipping of the product around the world, so it needed to stand up to a bit of ‘rough handling’ in the postal system. The solution chosen was a cardboard carton with carry handle. We utilised a 1-colour print to keep with the companies ‘no-fuss’ ethos, as well as keeping the production under budget. The package clearly displays all important details, with a clear hierarchy of information. The graphic icon which was developed is a prominent representation of the product on the front of the package. The back of the package incorporates a playful element, another important value to the client. This being a silhouette of an axe, so when the package is carried by the handle, the customer appears to be walking away with an axe in hand. This idea played on the nostalgic practice of going out to a forest to cut down your own tree.”
November 27, 2012 | 0 Comments
Designed by BrandSession | Country: Spain
“Vitis Vinifera is the Latin name of the common vine. This wine is produced in a winery in Granada (Spain) owned by a long line of pharmacists in the region.
For the packaging of this product, we wanted to recover the spirit of the old pharmacy. To achieve this, we decided on a bottle covered in a sleeve reminiscent of the traditional ceramic pharmacy jars with a vintage design and an unconventional image and colour for the wine industry. The illustration used as a label is a watercolour.”
November 26, 2012 | 0 Comments
Designed by Apsara | Country: United States
“Apinya Thai Chili Sauce is our signature hot sauce inspired by the flavors of Thailand and made with fresh Thai chilies, roasted red peppers, garlic, and ginger.
The creative team designed the overall brand based on extensive research of Thai cultural design elements and existing Thai food packaging. The brief required that the product be quickly visually recognizable, include references to Thai culture, and focus on details to convey a high-quality product. The label artwork was custom illustrated to reflect a “maximal” aesthetic of Thai design while staying visually balanced.
The octopus character is unique, eye-catching, and real octopus pairs well with the hot sauce itself. A clear label was used to actively exploit the texture and bright color of the sauce as part of the design. The octopus’s tentacles showcase the main ingredients and he even has a mouth full of the sauce if you look closely.”
November 26, 2012 | 1 Comment
Designed by Chris Trivizas | Country: Greece
“The Markogianni winery is located in Skilountia of ancient Olympia, in Peloponnese. As the project referred to the creation of labels for four products of the winery (white, rose and red wine and aged ‘tsipouro’), our goal was to create a tetralogy with a common visual identity, a clear vision and strong differentiation from the competition.
Inspiration for the labels came from the four elements of nature (water, earth, air and fire), also inextricably linked with the creation of these spirits. The color of the wines led to the choice of the corresponding symbols, while the high concentration of alcohol in the ‘tsipouro’, led to the assignment of the symbol of fire.”
November 25, 2012 | 0 Comments
Designed by SabotagePKG | Country: United Kingdom
“SabotagePKG have designed the brand identity & packaging for Living Naturally.
The brief was to create a versatile, ecologically premium brand that would compete within the FMCG sector.
The brand was applied graphically & structurally, incorporating a henna inspired illustration for their lead organic laundry detergent product line.
The range comes in Lavender, Rainforest & Mango fragrances.”
November 25, 2012 | 0 Comments
Designed by Paolo Varratta Design Consultant | Country: Italy
“Sacone is a small farm located in the Riviera Ligure. It’s a family company that is growing thanks to the great passion of owners and offers high quality products. The Extra Vergine Olive Oil “Cultivar Taggiasca” is probably one of the best olive oils available on the market. The request was to create a packaging that would match the content and to design a “corporate Identity” with a strong image joint to the location and the tradition. The label is made with silk-screen printing in one color and it is done directly on the bottle. This choice, has been made not only by aesthetic issues but also by functional needs. Competitors usually use a paper label that becomes greasy during use. Otherwise the box is made of black cardboard , where the graphic is printed with hot foil, while the logo, manually applied, is made of real wood realized by laser cutting.”
November 25, 2012 | 1 Comment
Designed by Dan & Dave | Country: United States
“These new playing card canisters were inspired by U.S. military ammunition boxes and have been designed to house 12 decks of playing cards. Made from a high grade metal and feature a clasp and handle for safe and easy transport and storage of your playing cards. With their inset base, they can even be stacked on top of one another.
Manufactured in Los Angeles, California by a company who actually started out making ammunition boxes for the U.S. military.”
November 24, 2012 | 0 Comments
Designed by Anders Arhoj | Country: Denmark
“Identity + packaging for new Danish honey brand HELT which mixes traditional countryside honies with new Nordic superfoods like Sea Buckthorn, cranberry etc.
The identity is based on the classic beehive hexagon pattern with every flavour telling a different story on its jar with colours and illustrations.”