December 28, 2011 | 18 Comments
Designed by Holly Prince | Country: Canada
“Betty shampoo & conditioner is a product that brings out the best tones for specific hair types. Blonde, Brunette, Ginger and Noire. Instead of explaining the functionality of the product, which many of the competitors do, I decided to have fun with the copy and play around with stereotypes. The goal for Betty is to be fun, cheeky and smart.
The colour palette for each hair type relates to the stereotype and reflects the persona of who that person would be. The rectangular shape of the bottle would fit and stand nice on a bath ledge or shower rack. The bottles have a pump lid for convenience.”
December 27, 2011 | 1 Comment
Designed by Meers | Country: United States
“Originally called PS-Sweets, this custom sugar-cookie maker was ready for a complete rebrand to spur new business nationwide and position the company for the future. We created a new name, color palette and more elevated look and feel (via letterpress printing primarily) for the packaging and identity that embodied the premium fun of the product. To keep costs containable for this small company, we elected for a ready-made box and put effort into a custom band to enclose it.”
December 26, 2011 | 12 Comments
Designed by Zuchna | Country: Poland
“The brief was to create packaging for sardines coming in 3 different varieties: sardines in tomato sauce, in olive oil and spring water. We wanted the look to be very minimal, modern and recognizable as one family of products – which was the main goal.”
December 25, 2011 | 1 Comment
Designed by Buddy | Country: United Kingdom
Buddy created these festive mulled wine bottles to send to their clients and friends. A limited edition of 60 labels were hand printed, signed and numbered before being sent.
December 24, 2011 | 9 Comments
Designed by Designers Anonymous | Country: United Kingdom
“A Christmas gift given to clients, suppliers and friends.
The ‘Warm red’ Pantone chip becomes a gift box containing a bottle of ‘warming’ red mulled wine. The message printed on the bottle reads “Add a touch of colour to your cheeks this season, with a glass (or two) of mulled wine. Warmer wishes from Designers Anonymous.”
December 23, 2011 | 1 Comment
Designed by Glasfurd & Walker | Country: Canada
“BETA 5 chocolates are produced in small batches using ethically sourced estate chocolates and premium ingredients.
The name comes from the form-5 beta crystal structure which is the most stable form of cocoa butter crystallization, formed through the controlled melting, and subsequent cooling (tempering) of liquid chocolate.
As an addition to their core range this range of packaging was developed for their holiday products.”
December 23, 2011 | 19 Comments
Designed by Chris Ferrante | Country: United States
“This project was for my packaging design course in which we were tasked with creating a conceptual series of consistent packages for intangible things. I decided to package light, reflection, and shadow. After brainstorming how to visually suggest that these “unpackagable” things were in fact packagable, I came to the concept of creating the effect of them as though they were trapped inside a box.”
December 23, 2011 | 0 Comments
Designed by Voicebox | Country: United States
Rooted in the same spirit of discovery as celebrated explorers, Lewis & Clark – and named for the year they first discovered Washington’s Columbia Valley – 1805 is an outstanding new wine from Washington’s Columbia Valley.
Drawing on the region’s rich heritage, the label design presents this significant date in a simple, elegant, yet contemporary manner, so as to connect with today’s consumers. The overlapping silver foil numerals are distinctively staged on a rich matte black background punctuated by the hand-drawn L&C monogram, honoring the two noteworthy explorers. It is also featured proudly on the capsules.
Recently launched at retail, the design is consistently presented across four varietals, including both red and white wines, so as to help build recognition for this newly innovated brand.
December 22, 2011 | 2 Comments
Designed by Jonathan Faust | Country: Portugal
“Visual identity and packaging to Di Napoli – a restaurant and take away as well. The identity is inspired by the biggest passion in Napoli. Soccer. But also the Italian traditions and Italian’s sense of fashion and style. The light blue logo is a shape between a napkin and the letter ‘N’.”
December 22, 2011 | 2 Comments
Designed by Damian Szews | Portland
“Cazador is a conceptual brand of rum. The project is a tribute to the long-standing tradition of producing the best rum in Dominican Republic.I tried to capture the essence of the Dominican spirit in this bottle. I worked on the naming, logotype, bottle design and label. It has been an absolute pleasure to work on this project.”