June 25, 2012 | 4 Comments
Designed by Reynolds and Reyner | Country: Ukraine
“Objective: In 2011 Reynolds and Reyner finished two huge projects redesigning international brands of paints. After that they were asked to develop a new visual identity for a small Finnish company which was planning to enter the U.S. market. Without the past, unlike the majority of existing brands in the segment, but believing in the future, the key to access the market was a package design. “We don’t just need – we must! stand out” – this phrase has become the basis at work on a new brand identity.
Process: How to create a brand that stands out? We need to find the design solution that hasn’t been used by any of the competitors. At the same time showing the main features of the company – friendliness, quality and innovation. WTP is not just a manufacturer of paints – it’s an assistant, always ready to help, suggest and defend from the hassles and problems. Repairs with WTP is simple, convenient and fast and this is what in it’s simple design.
Results: No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors – it have the corporate identity, common for each design element – from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand. The next step is to prove that the product is as high quality as its outer shell. But this is another story.”
June 25, 2012 | 0 Comments
Designed by Eszter Laki | Country: Hungary
Packaging design for a self-made strawberry jam.
“When the season finally arrived, we went to the strawberry fields close to Budapest to fill up our buckets with this small delicious fruit. After puddling and boiling them for hours, we mixed it with fresh mint, and poured it into small jars. Our jam is called “Eperlekvár mentával” in hungarian, so I used just the first letters. I made a stamp and prepared all the labels manually.”
June 24, 2012 | 1 Comment
Designed by Senyor Estudi | Country: Spain
“ES Poma (“apple is” in catalan) is a mistela elaborated with Grenache from the Emporda and apple juice from Girona. Pep Nogué and La Vinyeta, apple and Grenache, Girona and Empordà. Like two pieces of a puzzle, this is a mistela of fusions. Wood types printed in green and orange are overprinted.”
June 23, 2012 | 0 Comments
Designed by Dave McAnsh | Country: Canada
“Superior traditional male grooming has always stood for its attention to detail. The closeness of a shave can be the differentiating factor between standing out as a man of distinction or fading into the crowd as just another ordinary guy. Macleran’s positioning line “Outer expression for the inner man” communicates this sense of refinement.
Raw materials paired with clean modern colours and textures makes for a masculine yet sophisticated image that pays homage to the brand’s timeless role while celebrating its contemporary style.”
June 23, 2012 | 3 Comments
Designed by Factor Product München | Country: Germany
“The Munich delicatessen Dallmayr produces a range of high quality confectionery products in its own chocolate factory. The new Dallmayr chocolate range with refined recipes and only the best ingredients is the result of consistent further development and the company philosophy to strive for outstanding quality.
The objective for the designers from fpm was to express these high quality standards and manufacturing philosophy through suitable packaging design. At the same time the structure of the product range and different categories of chocolate quality should be easy for customers to understand.”
June 23, 2012 | 0 Comments
Designed by The Yes Brand | Country: Spain
June 22, 2012 | 2 Comments
Unknown | Country: United Kingdom
June 22, 2012 | 5 Comments
Designed by Peter Gregson | Country: Serbia
“Bite is a completely new product from Russian company BioFoodLab. It’s a 100% natural and healthy snack bar and it contains entirely of various fruits and nuts. There are 5 tastes for now, classified according to the main ingredient and its health benefit (e.g. cranberry as main ingredient + immunity as benefit).”
June 21, 2012 | 2 Comments
Designed by Jonathan Faust | Country: Denmark
“A packaging redesign of “Frem” which is a Danish soft drink company. I designed twelve unique bottles and some extra packaging just to show how their full identity could come to life. Ferm was established in 1949 and I have focused on their history, craftsmanship and authenticity. All the typography is hand drawn and the labels are white paint directly on the bottle – reveal rather than hide. The twelve display fonts are made from associations, cliches, shapes and so on. Raspberry and pear are for instance inspired by the shape of the fruit/berry and cola is an American cliche with a typical western wood type.”
June 21, 2012 | 1 Comment
Designed by Miguelfreitasdesign | Country: Portugal
“The main concept for the brand and label design is the idea of complexes and a new approach to a wine label design. In Portugal wine labels are usually traditional and so we wanted to break that idea by using an image of forgotten things, like postcards or old images, but with a strong feeling of complexes. You don’t have to hide behind a mask because you don’t know anything about wine, it’s easier to say you just like to drink it. Forgot all your complexes and just have fun.”