Lovely Package

Curating the very best packaging design

Wyld Wood

October 13, 2011 | 0 Comments

Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created the brand identity, tone of voice and name for Wyld Wood Premium Organic cider from Westons Cider. Westons Wyld Wood is the new brand name for Westons Premium Organic cider. Made from organic apples and pears, Wlyd Wood is a delicious premium organic cider. The new name emphasises the cider’s organic and natural quality and references the orchards in which the apples and pears are grown. The name helps to draw the consumer into the brand’s provenance and the ‘Y’ in ‘Wyld’ is a reference to the Wye Valley, which is at the heat of the cider industry.

The new brand identity is a bold and iconic mark with an organic essence that creates brand stand out on shelf and behind the bar. The ‘W’ logotype creates a symbolic representation of two tree trunks. The piece of fruit next to the ‘W’ indicates flavour and also suggests the way the fruit naturally falls from the trees. The colour of the leaves further works to differentiate the flavour of the cider, with red leaves for classic and green leaves for pear. The ‘W’ logotype also works to differentiate between still and sparkling cider, with a dark brown for vintage still and a metallic gold for sparkling. The premium quality of the cider is represented with a foil gilding to further promote the specialness of the product.

Pearlfisher Creative Director Natalie Chung, comments, “ The new identity is bold, allowing Wyld Wood to stand proud on shelf next to other cider brands. The name and design emphasises the brand’s organic and premium quality but also connects with the core brand truth and provenance rather than relying on stereotypical organic cues.”

Zest

October 13, 2011 | 0 Comments

Designed by Designers Anonymous | Country: United Kingdom

“Zest is an all-natural range of pasta sauces and pestos with nothing to hide.

The packaging range features naive 1950′s style illustrations of male and female naturist characters each proclaiming the ‘free from artificial anything’ message, whilst preserving their modesty with a key ingredient. Each product within the range has a unique character holding a ‘Free from artificial anything’ sign with an arrow containing the words ‘See behind for details’ prompting you to refer to the back of the jar. The characters are found again on the back of the jar, this time displaying the complete list of ingredients, proof that that there is nothing to hide.”

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Brockton Originals

October 12, 2011 | 2 Comments

Designed by BVK | Country: United States

“Brockton Originals is an homage to William H. Stacy and Henry Adams crossing paths in the most unlikely of places—a shoe store. Since 1875, Stacy Adams have been crafting shoes for men with a flair for color, texture and style. To enhance these original styles, sleeves were rolled up and original patterns and blueprints were dusted off. These revisited designs were highlighted in a simple brochure and silk-screened bag to generate interest.”

Grappa da Fiano di Avellino

October 12, 2011 | 0 Comments

Designed by Basile Advertising | Country: Italy

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Kürzer Alt

October 11, 2011 | 0 Comments

Designed by Designbüro Gregorio | Country: Germany

“Kürzer Alt is a new beer from a microbrewery called “Brauerei Kürzer” in Duesseldorf. The brewery started in December 2010.”

Ayelet Naturals

October 11, 2011 | 7 Comments

Designed by Oh Boutique | Country: Argentina

“Ayelet Naturals is a new brand that produces organic aromatherapy, skincare, bath and body products from NY to anywhere (Ayelet sells her products only via online stores).

We’ve created the brand re-design and several products lines. The scrubs are one of the lines we created. We tried to develop a label system that looks fresh, natural and beautiful to costumers’ eyes. In this way, we used clear hues and created  linear hand-made illustrations showing the main ingredients of each product. We also included little geometric shapes with powerful colors used as accent in the general color scheme. The result is an attractive label system easy and cheap to print and stick on standard glass jars.”

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La Mennula Extra Virgin Olive Oil

October 10, 2011 | 2 Comments

Designed by Alessio Avventuroso | Country: Italy

“La Mennula Extra Virgin Olive Oil is born from the passion and respect for Sicilian oil-making traditions. We have designed a contemporary brand and a cool label for 250, 500 and 750 ml bottle.”

Ballard Bee Company

October 10, 2011 | 4 Comments

Designed by TKTJ Design | Country: United States

“The design is based on the idea of honey being so basic, we created a chemical symbol “Bh” all for itself. The element is a pure chemical substance, that cannot be broken down in further, and by placing this honey within this realm it allows it to take on the idea of honey as purity. The packaging also seems to suggest something medicinal about the product, which is interesting considering honey has long been touted for many other things than just a sweetener.”

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Eight Treasures of Happiness

October 9, 2011 | 3 Comments

Designed by Victor Branding Design Co. | Country: Taiwan

“Eight Treasures of Happiness is all about the people who care for and oversee the rice gardens. From squad leader Lee who strictly guards the gardens to Ms. A-lu who passes on the taste of happiness, and everyone in-between.”

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Cazulo

October 8, 2011 | 4 Comments

Designed by Marx Design | Country: New Zealand

“Despite being around for centuries, the cashew or coconut-based liquor called Feni is relatively unknown outside its birthplace of Goa, India. Dona Maria – a small, family-run Feni bottler – approached Marx Design to develop a modernised take on this traditional spirit. The word Cazulo, which means “firefly”, lead us to create the central logotype: a stylised firefly radiating a warming glow – much like the feeling when Feni is consumed. We felt it was very important that the Cazulo remained authentic to the essence of Goa, so we identified patterns and colours from the region and infused them into the design. Similarly, the bottle’s shape is heavily influenced by tradition. Its form is inspired by a blown glass Feni bottle over a century old.”

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