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Penny Proper

April 11, 2011 | 1 Comment

Designed by Marc Berchold | Country: Canada

“In the 1950s dimes were slipped into the pockets of loafers, as this was the price of a pay telephone. These dimes were then replaced by shiny pennies as a matter of style. Penny Proper is giving loafer wearers the opportunity to exercise their personal style and flare. The size and weight of a penny, PPs come in a variety of colours and patterns to individualize loafers based on personal taste or function.

Penny Proper (PP) is a Canadian fashion brand that allows for the personalization of the classic penny loafer. Launched in 2011 by two trend-setting friends faced with the issue of how to accessorize their penny loafers, PPs come in a variety of colours and patterns.

The colour of the wax seal on the package denotes the colour of the coin inside.”

 

Comments

One Response to “Penny Proper”

  1. Steve @ Packaging Machinery
    April 11th, 2011 @ 7:45 am

    I really like this idea, a very cool modern twist on an old tradition.

    BTW

    Your link to Penny Proper doesn’t seem to work.

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