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Reverend Berriman’s

March 30, 2010 | 6 Comments

berrimans1

Designed by Lowestudio | Country: United Kingdom

“Our client, the Reverend John Berriman had created a taste revelation by adding natural chilli extract to homemade cola and apple drinks. The Reverend came to us for guidance in rebranding his product and relaunching it to compete within the specialist/premium soft drinks market. Our task was to create a strong brand direction which avoided negative associations of ‘heat’ often linked with chilli products. We identified that the real revelation was the Reverend himself – we simply created a brand with a personality that already existed. The Reverend Berriman saw the light!”

berrimans2

Comments

6 Responses to “Reverend Berriman’s”

  1. Damian
    March 30th, 2010 @ 9:44 pm

    Dull.

  2. Topher
    March 31st, 2010 @ 8:55 am

    What in the world would cola with “chilli” taste like?

  3. kris
    March 31st, 2010 @ 8:26 pm

    I think the contrast works effectively, especially in a shelf system where you have other brands competing for attention that can cause an eyesore. In particular, people with a visual impairment, would easily see this bottle on any shelf. Speaking from experience.

    As far as the branding message, well everybody has their own taste , besides the market is targeted to premium drinks. Drinks that have a different non conventional ingredient or ingredients in them.

  4. Oliver
    April 1st, 2010 @ 12:51 am

    clean … good typo

  5. Sylvia Lowe
    April 1st, 2010 @ 2:06 am

    Great team work -the idea and the design. The fact that it is an ethical product is a pertinent and added bonus.

    labelling is clear and catchy with a clever twist in the “dog collar”, (as well as thetaste!) This will certainly catch the consumer’s eye on a shelf -who knows? Could be the next “Innocent”

    Re “Topher” -see above -taste it and see!that’s the only way to find out!

  6. Charlotte
    April 3rd, 2010 @ 2:27 pm

    The contrasting label and writing works very well here, and would stand out, especially since most brands do not have a similar color scheme. The sleek silhouette also lends itself to a unique look. However, I don’t exactly know how I feel about the chili extract….

    – Charlotte
    lovelyatyourside.com

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