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"Our client, the Reverend John Berriman had created a taste revelation by adding natural chilli extract to homemade cola and apple drinks. The Reverend came to us for guidance in rebranding his product and relaunching it to compete within the specialist/premium soft drinks market, ordering Hoodia. Oklahoma OK Okla. , Our task was to create a strong brand direction which avoided negative associations of 'heat' often linked with chilli products. We identified that the real revelation was the Reverend himself - we simply created a brand with a personality that already existed, Connecticut CT Conn. . Cheap Hoodia, The Reverend Berriman saw the light!"
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7 Comments, Comment or Ping
Damian
Dull.
Mar 30th, 2010
Topher
What in the world would cola with “chilli” taste like?
Mar 31st, 2010
kris
I think the contrast works effectively, especially in a shelf system where you have other brands competing for attention that can cause an eyesore. In particular, people with a visual impairment, would easily see this bottle on any shelf. Speaking from experience.
As far as the branding message, well everybody has their own taste , besides the market is targeted to premium drinks. Drinks that have a different non conventional ingredient or ingredients in them.
Mar 31st, 2010
Oliver
clean … good typo
Apr 1st, 2010
Sylvia Lowe
Great team work -the idea and the design. The fact that it is an ethical product is a pertinent and added bonus.
labelling is clear and catchy with a clever twist in the “dog collar”, (as well as thetaste!) This will certainly catch the consumer’s eye on a shelf -who knows? Could be the next “Innocent”
Re “Topher” -see above -taste it and see!that’s the only way to find out!
Apr 1st, 2010
Charlotte
The contrasting label and writing works very well here, and would stand out, especially since most brands do not have a similar color scheme. The sleek silhouette also lends itself to a unique look. However, I don’t exactly know how I feel about the chili extract….
- Charlotte
lovelyatyourside.com
Apr 3rd, 2010
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