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Gatorade Expands Portfolio with Launch of Electrolyte-Infused Water
Gatorade, popular for its sports drinks, introduces a new product – Gatorade Water. Designed for active individuals seeking all-day hydration, this unflavored drink is infused with electrolytes and packaged in 100% recycled material.
Roca Craft Beer: Bridging Tradition and Urban Modernity in Packaging Design
The design strategy adopted by Holman\Design® draws upon an eclectic mix of inspirations, including tarot cards, tattoo art, and gypsy culture. This choice reflects a deliberate effort to imbue Roca’s branding with layers of meaning
Exploring the Elegance and History of Fenjiu’s ‘Clear Fragrance Memory’ Packaging Design
Riverside Design Studio’s packaging for Fenjiu’s “Clear Fragrance Memory” spirits combines traditional Chinese elements and colors, forming a ‘picture in memory’ while highlighting the product’s history and elegance.
Lyle’s Golden Syrup Logo Redesign: A Shift from Traditional to Modern Branding
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Unveiling Oran Whisky’s Packaging Design by Hutton Creative
The packaging’s design, featuring embossed areas and subtle spot varnish accents, not only distinguishes the Oran range on the shelf but also communicates its limited edition nature and the quality of the spirit within