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TCHO SeriousMilk & Purenotes

June 18, 2011 | 2 Comments

Designed by Edenspikermann | Country: Germany

“How do you attract the attention of milk chocolate lovers without abandoning your dark chocolate roots? By relying on the design values practiced for four years and injecting them with a bold visual direction.

Our design for SeriousMilk is hypnotic, drawing one into the rolling optics that say creamy, smooth, you have to try me, I’m different. The illusion appears to move and flow because of the precise mathematically based composition. These “tessellations” fill the visual plane leaving the viewer wanting to move around the box edges looking for more.”

“The design for PureNotes takes the guilloche patterns of our original dark bars and enlarges and simplifies them to create a stronger line look and helps to clarify the dark chocolate flavor story along with a stronger connection to the newly introduced milk line.”

Comments

2 Responses to “TCHO SeriousMilk & Purenotes”

  1. Henry Yarhi
    June 20th, 2011 @ 5:09 pm

    Very creative.
    Is this one board over another?

  2. Jordan
    June 23rd, 2011 @ 10:52 am

    Love it!

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