Lovely Package

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The NoMad Hotel Playing Cards

April 28, 2015 | 1 Comment

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Designed by Chad Michael | Country: United States

NoMad Playing Cards from theory11 were produced in collaboration with The NoMad Hotel in New York City. In the 19th century, The NoMad District of New York was the meeting place of the era’s elite – from Oscar Wilde to Charles Dickens, Mark Twain to Nikola Tesla. Our vision was to create a deck of cards that would serve as a monument to The NoMad. The result is a timeless blend of beauty and elegance.”

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“NoMad Playing Cards were inspired by actual architectural elements of The NoMad Hotel. From the fireplace in the lower level to the hotel’s signature phrase: “Made Nice”. The back design, when rotated laterally, forms the shape of an eye – a gentle nod to the Latin phrase at the top and bottom of each card: “Beauty is in the eye of the beholder.” Even the interior of the box has a pattern branded with The NoMad logo. No detail was left untouched.”

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“Designed by Chad Michael, the deck features a custom vintage design, reimagined Jokers, a gold embossed tuck case – and a stamp bearing the seal of The State of New York. Authentic distressed faces and realistic textures make the cards look like they’ve been passed down from generation to generation.”

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Comments

One Response to “The NoMad Hotel Playing Cards”

  1. Inkable Label Co.
    May 11th, 2015 @ 12:32 am

    Simply stunning. Design, foil, embossing, texture, contrast, concept. Kudos to the designer and printer for executing a print treasure.

    The distressed texture is novel and the attention to detail speaks of hours of working and reworking. A fitting tribute to the NoMad!

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