Amsterdam Brewing Company

Designed by Brand&Tonic | Country: Canada

The Amsterdam Brewing Company has been a Toronto establishment for decades. As their popularity has grown, so have their brands and image with the help of Brand&Tonic.

“Purity, Passion and Revelry. Identifying and calling out the three tenets of the Amsterdam Brewing Company immediately attracted a larger audience for it’s products. The Satyr, a natural born storyteller whose presence and strength of character exemplify the new brand, was enlisted to represent these three tenets both on and off the label.

Another key factor in growing the brand was to celebrate the product both in content and in form. The solution was a new clear bottle, redesigned label and new secondary packaging to create the experience of fresh, premium taste both on the shelf and in your hand.”

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Coca-Cola Light Plus

“For Coca-Cola Light Plus, a soft drink fortified with vitamins and minerals, Office established the visual language, packaging and guidelines to help the global Coke team manage the brand’s launch in each local market. Plus is about doing what’s good for and indulging in what you love, so Office worked to communicate that balance.”

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Askul

I love the simplicity of these designs and their use of bold type and colors. This system created by BVD is a fine example of where less is more.

“With Scandinavian design as a starting point the products’ common denominators are function, simp-
licity and clear communication. The typography has distinctive elements of colour and graphics, which makes the packaging eye-catching within both the extensive catalogue, and the home or office environment.”

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Get Set by Gourmet Settings

“We designed Get Set as a sub-brand of Gourmet Settings. Get Set is designed to sell exclusively in Wal-Mart and Target. We considered the typography, colour, materials, and tone of language in the copywriting. Hahn Smith Design has collaborated closely on all aspects of this work from the structural design of the packages, the design of the logo, the naming of patterns, the design of the master shipping carton to the design of point of purchase materials.”

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