Designed by Tank | Country: Norway
“Develop a name and design of a modern beer concept to appeal to a target group who do not traditionally prefer beer.”
Designed by ONY | Country: Russia
“Main corporate element is checkers design. Repeating pattern draws one’s attention and is quite notable among solid colors on other producer’s packages. It is easy to-replicate on any bearers and formats. Checkers bring emotional note in package design. Usually lamp packages are either aggressive bright or high-tech cold. Textile checkers pattern is more friendly and humane, it has some home comfort sense.
In addition, a lamp image is placed in the corner for some symmetrical lamps. So you can make a whole image placing two neighbor sides of lamp packages. This brings some game aspect into package design making it more interesting and attractive.”