2010 September | Lovely Package

Tonka Negro / Neroli Blanco

September 30, 2010 | No Comments

“Sophisticated and unique, the Tonka Negro/Neroli Blanco (Black Tonka and White Neroli) collection stands out for its elegance and glamour with its clean and straight shapes. Two fragrances get together to conquer the insatiable taste of the Hotel Avia 93’s hosts, located in Bogotá. Tonka Negro represents a intense aroma with sensually savage effects; Neroli Blanco is the royalty’s perfume (Azahar flower), which represents the beauty and elegance.”

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Armormount

September 30, 2010 | No Comments

“Armormount its a client based on New York – USA. With such a small budget Gworkshop had to redesign the brand and the packages. For this project there were a few limitations such as using the images that the client had. The idea was to let the product be the protagonist of the box by its form and boldness. The color is represented by the main lines of armormount – premium TV mount products.”

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McCafé

September 29, 2010 | No Comments

“After winning a 3-way creative pitch, we recently created a more ‘premium yet playful’ look for the entire McCafé packing range, extending to various sizes of hot & cold drink cups, wraps, bags and takeaway boxes. The new look and feel captures the emotional benefits from the sensory experience surrounding coffee, whilst giving a reassurance of quality and positioning McCafé as the benchmark for packaging design in the cluttered coffee chain market.”

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Vogue Ephemere

September 29, 2010 | No Comments

A beautiful cigarette packaging concept which feels heavily influenced by the flowing form of cigarette smoke.

Delicia

September 29, 2010 | 1 Comment

“Design proposal for a Latin Deli Store. For BridgerConway.”

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12 Chiavi

September 29, 2010 | No Comments

“The 12 chiavi project was born from the idea that 3 dimensional bottles, have 3 different points of view. The typography is a remix of futurismo concept.”

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EatPastry

September 28, 2010 | 1 Comment

“Founded by two chefs, EatPastry hired Moxie Sozo to help position the brand in Whole Foods and other natural products stores. Through the combination of French and raw food cooking techniques, the company has redefined the concept of healthy desserts. EatPastry asked Moxie Sozo to create a strong personality that would help differentiate their brand from competitors in the refrigerated aisle of the grocery store. The Art Deco-influenced packaging was illustrated by hand in deference the small-batch, gourmet nature of the product. A year after launch, EatPastry continues to thrive and the packaging has been featured in numerous books, magazines and blogs.”

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Porkinson

September 28, 2010 | No Comments

The Porkinson Banger was the creation of fashion photographer, Norman Parkinson. True to his values, it is a classic, English sausage that is uncompromising on taste. Over the years, the brand has lost its association with its creator, so jkr were tasked with restoring Parkinson’s original vision to the pack. A man of impeccable taste, he would accept only the very best. Despite his jet-set lifestyle, he missed the simple tastes of home and it was this yearning that drove him to create the ‘Perfect Banger’. A famously succulent sausage made from the finest ingredients and a fantastic, unique recipe.

The flamboyant bowtie design embodies Parkinson’s quintessentially English personality while providing great standout and navigation on shelf. The back of the pack elaborates further on his original story.

Boleadoras

September 28, 2010 | No Comments

“Draft brand created especially for the U.S. market. The design is inspired by the old Wild West posters. Ideal image for these new wines adventurous and wild in the far West of Argentina.”

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Orrefors

September 27, 2010 | No Comments

“Input: It was Orrefors, and designer Erika Lagerbielke, who were given the great pleasure of producing the official gift from the people to the Swedish Royal Wedding couple. This exclusive royal set of glasses is not available for the public, but a very similar “retail version” was created and named “Divine”. How could this set of glasses benefit from the Royal one, without being too ingratiating and finally get a life of its own?

Output: With the design- and communication concept “Love is Divine” the parallel to the royal set of glasses is rather obvious, as long as the Royal Wedding is on the agenda. When, however, all memories of the wedding have declined, the concept lives on and could easily be transformed in to almost anything; Dining is Divine, December is Divine… Always with an appropriate illustration. Neumeister delivered the main concept, packaging design, ads, sales material ; brochure, point of sale material, etc.

Outcome: Huge media attention. Just released.”

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