Lovely Package

Curating the very best packaging design


April 6, 2011 | No Comments

Designed by Ginungagap | Country: Norway

“Paper bag designed for Åkra Sports Club Handball Team (boys, age 10 years old), and sold containing calories/caramels to finance their participation in The Handball Festival 2011. As a “lock” on the bag, each player/seller had a sticker with his personal image, guaranteeing for the quality of the product. Minimal costs were used producing the bag. It was important that the boys were left with as much money as possible for the tournament. All 500 bags sold out within days.”

Smooth Ambler

April 6, 2011 | No Comments

Designed by Archrival | Country: United States

“Smooth Ambler Spirits hails from Greenbrier County, Appalachia, a region set in historic mountains and rich earth. With a vodka and gin that pull the best ingredients from the region, Archrival packaged a brand that stands strong with confident bottles, a unique label shape and a name that gives a tip-of-the-hat to the region. Each label is hand-marked with a batch number, bottle date and bottler signature proving top shelf quality and loyal craftsmanship.”

Mas de Santa Creu

April 6, 2011 | 1 Comment

Designed by Ambar Partners | Country: Spain

Project: The object of the project was to design an ecological olive oil produced by “Mas de Santa Creu”  in the area of Siurana, Catalunya. The family produced an extremely high quality olive oil for their own consumption and decided it was time to commercialize it in very small quantities per year.  The olive oil is produced using only ecological methods. It is extracted from olives collected only from the tree, discarding all the fruits that fall to the ground. It is a premium oil and it is sold unfiltered to preserve all its flavors and richness.

Solution: We wanted the label to communicate the strong emotional bond between the family and the land without losing the simple and honest feel of the product. To achieve this we associated the brand to a vintage looking photography that explained the intimate relation of the producer and the family estate  in a simple, classical way. At the same time, the typography used in the name (“Oli”)remains clear and simple, thus adding a stylish touch to a very traditional product. The roughness and the homemade character of the unfiltered oil combined with the clean modern looks of the label produces an interesting contrast achieving strong visual presence  remaining true to the nature of the product.”

Nutella – Esperienza Italia 150

April 5, 2011 | 11 Comments

Designed by ARC’S | Country: Italy

“What is the nutshell of Italian excellence? And how the beloved Nutella can celebrate it, together with millions of Italian families? This was the starting point for the design of the limited edition of Nutella “Esperienza Italia 150”.

ARC’S has interpreted the project in four themes: arts (music, poetry, cinema), design, landscapes & Architecture and historical topics. The result is a fresh and joyful dialogue between Federico Fellini and the matchless Moka for coffee, Rome and Venice and Garibaldi riding a Vespa!

Words and design mix together, words become design and they beat a syncopate rhythm. For example, the “landscapes & architecture” theme in English would sound something like “The train makes us run quickly: from the Alps to Sicily joins Rome the immortal with Pisa and its tower and Venice laying on the water!”.



April 4, 2011 | 2 Comments

Designed by STRANGER & STRANGER | Country: United Kingdom

“We very rarely get to do bespoke glass for a wine bottle. The brief was for an iconic Italian so we tried to replicate the crumbling doric columns and then layered on a little modern Italian style.”


Clare Red

April 4, 2011 | 1 Comment

Designed by Parallax Design | Country: Australia

“The Clare Valley was initially settled by Irish, German and Polish immigrants. Today, The Clare Valley is one of the worlds greatest wine regions. Jim Barry Clare Red honours these settlers, the colours of the Irish, German and Polish flag printed on the capsule and carton.”


Lovely Honey

April 4, 2011 | 9 Comments

Designed by Jamie Nash | Country: United Kingdom

“Design and illustration for Lovely Honey. The identity uses a heart motif to reference both the name of the product and also the natural health benefits associated with honey. A limited colour palette and hand drawn style helps create a simple, natural feel. The heart motif continues throughout across items such as secondary packaging and illustrations.”


FreshColor Coffee

April 3, 2011 | 2 Comments

Designed by Benjamin Dooling | Country: United States | Fonts used: Gotham, Soho

“Designed and screen printed on kraft paper stand-up pPouches and gusseted bags filled with locally roasted coffee, with a message aimed at specific target audiences emphasizing on the skill set of typography, packaging and hands on creativity.

The design allows for placement of a “date roasted” area by using a traditional alphanumeric stamp giving a very custom and authentic effect on a carefully crafted bag.

Word play and large type throughout the packaging to reinforce portfolio and website theme of FreshColor (recently moved to

Inside of the bag contains a small card reading “lets talk over a cup of coffee”.”



April 3, 2011 | 3 Comments

Designed by New Deal Design | Country: United States

“The packaging we created for Sifteo is a playful and communicative showcase for the young company’s first-ever product. A distinctive design language drawn from iconic dance step patterns mirrors the interaction of the Cubes and provides an element of storytelling. A shimmering arrangement of stylized Cubes is printed on the packaging with a spot-UV finish; showing the cubes in motion with dashed arrows illustrating their next move.

Graphics are purposefully layered throughout the Starter Kit packaging to provide cues to the user of the contents within. A large clear window in the sleeve reveals the Cubes. As you slide off the sleeve you are presented with a Wi-Fi dongle and a quick-start card. Removing the quick-start card reveals the Cubes dock. Behind interfolded paper additional items are stored – cables and charger. Fun and lively color pops reinforce the playful branding of Sifteo and serve as a visual contrast for the individual Cubes displayed. This process of discovery is geared to simplify the introduction of the first-of-its-kind fun device.”


Lodge Hill

April 2, 2011 | No Comments

Designed by Parallax Design | Country: Australia

“Jim Barry purchased the Lodge Hill vineyard in 1977, as he was sure it would “produce some of the best Riesling in Clare.” Situated on the eastern ranges of the township of Clare, it is one of the highest vineyards in the Valley at an altitude of 480 metres, and is ideal for producing steely, minerally Rieslings, distinctive to the area”


Page 6 of 7« First...34567

Lovely Package

Curating the very best packaging design