Late July

Designed by Moxie Sozo | Country: United States

“Late July is a family-owned organic snack company, based out of Cape Cod, Massachusetts. The nationally distributed line of cookies, crackers and other products has been wildly popular in Whole Foods for over ten years. Because of their success, the Late July packaging has been copied and imitated by competitors. In anticipation of several new product launches, the company hired Moxie Sozo to elevate the brand and redefine Late July’s positioning in the marketplace. One of the first products that the agency launched, was a six-flavor line of tortilla chips that was immediately picked up for national distribution. Whole Foods has described Moxie Sozo’s work for Late July as, “The best packaging we’ve ever seen.”

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Kallo

Designed by Pearlfisher | Country: United Kingdom “Pearlfisher has created an exciting new brand identity and redesign for leading natural and organic food company Kallo across its full product range including its Kallo Rice Cakes, Kallo Organic Stocks and Gravies, and new Kallo Organic Soya Drinks. The packaging is designed to complement Kallo’s new brand positioning: Thought … Read more

Wyld Wood

Designed by Pearlfisher | Country: United Kingdom “Pearlfisher has created the brand identity, tone of voice and name for Wyld Wood Premium Organic cider from Westons Cider. Westons Wyld Wood is the new brand name for Westons Premium Organic cider. Made from organic apples and pears, Wlyd Wood is a delicious premium organic cider. The new name emphasises the … Read more

Zest

Designed by Designers Anonymous | Country: United Kingdom

“Zest is an all-natural range of pasta sauces and pestos with nothing to hide.

The packaging range features naive 1950’s style illustrations of male and female naturist characters each proclaiming the ‘free from artificial anything’ message, whilst preserving their modesty with a key ingredient. Each product within the range has a unique character holding a ‘Free from artificial anything’ sign with an arrow containing the words ‘See behind for details’ prompting you to refer to the back of the jar. The characters are found again on the back of the jar, this time displaying the complete list of ingredients, proof that that there is nothing to hide.”

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Brockton Originals

Designed by BVK | Country: United States “Brockton Originals is an homage to William H. Stacy and Henry Adams crossing paths in the most unlikely of places—a shoe store. Since 1875, Stacy Adams have been crafting shoes for men with a flair for color, texture and style. To enhance these original styles, sleeves were rolled … Read more

Ayelet Naturals

Designed by Oh Boutique | Country: Argentina

“Ayelet Naturals is a new brand that produces organic aromatherapy, skincare, bath and body products from NY to anywhere (Ayelet sells her products only via online stores).

We’ve created the brand re-design and several products lines. The scrubs are one of the lines we created. We tried to develop a label system that looks fresh, natural and beautiful to costumers’ eyes. In this way, we used clear hues and created  linear hand-made illustrations showing the main ingredients of each product. We also included little geometric shapes with powerful colors used as accent in the general color scheme. The result is an attractive label system easy and cheap to print and stick on standard glass jars.”

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Ballard Bee Company

Designed by TKTJ Design | Country: United States

“The design is based on the idea of honey being so basic, we created a chemical symbol “Bh” all for itself. The element is a pure chemical substance, that cannot be broken down in further, and by placing this honey within this realm it allows it to take on the idea of honey as purity. The packaging also seems to suggest something medicinal about the product, which is interesting considering honey has long been touted for many other things than just a sweetener.”

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